Hello! I'm Roxany Miralda Escober, a Marketing Specialist with 1.5 years of B2B experience focused on creative campaign development and SEO-driven content. I love researching audiences to translate insights into engaging, purpose-led marketing across digital channels. I've led data-driven initiatives— from dashboards to forecasting models— and collaborate closely with global procurement and sales teams to improve efficiency, budget control, and lead generation across LinkedIn, Google Ads, and multi-channel campaigns.

Roxany Miralda Escober

Hello! I'm Roxany Miralda Escober, a Marketing Specialist with 1.5 years of B2B experience focused on creative campaign development and SEO-driven content. I love researching audiences to translate insights into engaging, purpose-led marketing across digital channels. I've led data-driven initiatives— from dashboards to forecasting models— and collaborate closely with global procurement and sales teams to improve efficiency, budget control, and lead generation across LinkedIn, Google Ads, and multi-channel campaigns.

Available to hire

Hello! I’m Roxany Miralda Escober, a Marketing Specialist with 1.5 years of B2B experience focused on creative campaign development and SEO-driven content. I love researching audiences to translate insights into engaging, purpose-led marketing across digital channels.

I’ve led data-driven initiatives— from dashboards to forecasting models— and collaborate closely with global procurement and sales teams to improve efficiency, budget control, and lead generation across LinkedIn, Google Ads, and multi-channel campaigns.

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Language

French
Beginner
German
Intermediate
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Marketing Intelligence (Bachelor Thesis) & Procurement Intern at ZF Group
March 20, 2023 - March 20, 2024
Supported marketing intelligence and procurement processes; led cross-division coordination; contributed to lead generation campaigns across LinkedIn Ads and Google Ads; developed forecasting tools using Python and R; built data-driven dashboards and insights to inform decision making; collaborated with global procurement and facility teams to improve efficiency and budgeting.
Marketing Coordinator at Circomics GmbH
April 20, 2024 - Present
Led multichannel marketing initiatives and content creation; developed and implemented SEO-focused strategies (on-site optimization, keyword research, backlink management) to significantly increase organic search visibility; aligned marketing plans with sales and product teams; produced structured data assets and dashboards; supported procurement operations through SAP ordering processes and cross-division coordination; drove process improvements and campaign execution across LinkedIn Ads, Google Ads, and social channels.

Education

Bachelor of Business and Engineering at Technical University of Applied Sciences Würzburg-Schweinfurt
January 11, 2030 - February 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Professional Services, Manufacturing, Media & Entertainment, Software & Internet