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I'm a data-driven marketing professional with a passion for turning research and insights into engaging, purpose-led campaigns across digital channels. I enjoy collaborating with cross-functional teams to optimize processes, measure impact, and translate complex data into clear, action-oriented plans. In my work I blend creative storytelling with rigorous analysis to drive growth and build meaningful connections with audiences. I excel at turning multi-channel data into strategic recommendations, leading cross-functional initiatives, and delivering measurable results for B2B and B2C audiences across marketing and procurement domains.…I'm a data-driven marketing professional with a passion for turning research and insights into engaging, purpose-led campaigns across digital channels. I enjoy collaborating with cross-functional teams to optimize processes, measure impact, and translate complex data into clear, action-oriented plans. In my work I blend creative storytelling with rigorous analysis to drive growth and build meaningful connections with audiences. I excel at turning multi-channel data into strategic recommendations, leading cross-functional initiatives, and delivering measurable results for B2B and B2C audiences across marketing and procurement domains.

Roxany Miralda Escober

SEO Expert, Content Creator, Marketing Strategist, +2

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I'm a data-driven marketing professional with a passion for turning research and insights into engaging, purpose-led campaigns across digital channels. I enjoy collaborating with cross-functional teams to optimize processes, measure impact, and translate complex data into clear, action-oriented plans. In my work I blend creative storytelling with rigorous analysis to drive growth and build meaningful connections with audiences. I excel at turning multi-channel data into strategic recommendations, leading cross-functional initiatives, and delivering measurable results for B2B and B2C audiences across marketing and procurement domains.…I'm a data-driven marketing professional with a passion for turning research and insights into engaging, purpose-led campaigns across digital channels. I enjoy collaborating with cross-functional teams to optimize processes, measure impact, and translate complex data into clear, action-oriented plans. In my work I blend creative storytelling with rigorous analysis to drive growth and build meaningful connections with audiences. I excel at turning multi-channel data into strategic recommendations, leading cross-functional initiatives, and delivering measurable results for B2B and B2C audiences across marketing and procurement domains.

Available to hire

I’m a data-driven marketing professional with a passion for turning research and insights into engaging, purpose-led campaigns across digital channels. I enjoy collaborating with cross-functional teams to optimize processes, measure impact, and translate complex data into clear, action-oriented plans. In my work I blend creative storytelling with rigorous analysis to drive growth and build meaningful connections with audiences.

I excel at turning multi-channel data into strategic recommendations, leading cross-functional initiatives, and delivering measurable results for B2B and B2C audiences across marketing and procurement domains.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Beginner

German

Intermediate

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Intelligence (Bachelor Thesis) & Procurement Intern at ZF Group

March 20, 2023 - March 20, 2024

Supported marketing intelligence and procurement processes; led cross-division coordination; contributed to lead generation campaigns across LinkedIn Ads and Google Ads; developed forecasting tools using Python and R; built data-driven dashboards and insights to inform decision making; collaborated with global procurement and facility teams to improve efficiency and budgeting.

Marketing Coordinator at Circomics GmbH

April 20, 2024 - Present

Led multichannel marketing initiatives and content creation; developed and implemented SEO-focused strategies (on-site optimization, keyword research, backlink management) to significantly increase organic search visibility; aligned marketing plans with sales and product teams; produced structured data assets and dashboards; supported procurement operations through SAP ordering processes and cross-division coordination; drove process improvements and campaign execution across LinkedIn Ads, Google Ads, and social channels.

Procurement Intern / Marketing Intelligence (Bachelor Thesis) at ZF Group

March 20, 2023 - March 20, 2024

Conducted extensive international market research and built dashboards to transform data into actionable insights; supported cross-functional teams to optimize procurement processes; designed data structures and reports to support strategic decision making across marketing and procurement initiatives.