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Hello! I'm Roxany Miralda Escober, a Marketing Specialist with 1.5 years of B2B experience focused on creative campaign development and SEO-driven content. I love researching audiences to translate insights into engaging, purpose-led marketing across digital channels. I've led data-driven initiatives— from dashboards to forecasting models— and collaborate closely with global procurement and sales teams to improve efficiency, budget control, and lead generation across LinkedIn, Google Ads, and multi-channel campaigns.…Hello! I'm Roxany Miralda Escober, a Marketing Specialist with 1.5 years of B2B experience focused on creative campaign development and SEO-driven content. I love researching audiences to translate insights into engaging, purpose-led marketing across digital channels. I've led data-driven initiatives— from dashboards to forecasting models— and collaborate closely with global procurement and sales teams to improve efficiency, budget control, and lead generation across LinkedIn, Google Ads, and multi-channel campaigns.

Roxany Miralda Escober

SEO Expert, Content Creator, Marketing Strategist, +2

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Hello! I'm Roxany Miralda Escober, a Marketing Specialist with 1.5 years of B2B experience focused on creative campaign development and SEO-driven content. I love researching audiences to translate insights into engaging, purpose-led marketing across digital channels. I've led data-driven initiatives— from dashboards to forecasting models— and collaborate closely with global procurement and sales teams to improve efficiency, budget control, and lead generation across LinkedIn, Google Ads, and multi-channel campaigns.…Hello! I'm Roxany Miralda Escober, a Marketing Specialist with 1.5 years of B2B experience focused on creative campaign development and SEO-driven content. I love researching audiences to translate insights into engaging, purpose-led marketing across digital channels. I've led data-driven initiatives— from dashboards to forecasting models— and collaborate closely with global procurement and sales teams to improve efficiency, budget control, and lead generation across LinkedIn, Google Ads, and multi-channel campaigns.

Available to hire

Hello! I’m Roxany Miralda Escober, a Marketing Specialist with 1.5 years of B2B experience focused on creative campaign development and SEO-driven content. I love researching audiences to translate insights into engaging, purpose-led marketing across digital channels.

I’ve led data-driven initiatives— from dashboards to forecasting models— and collaborate closely with global procurement and sales teams to improve efficiency, budget control, and lead generation across LinkedIn, Google Ads, and multi-channel campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Beginner

German

Intermediate

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Marketing Intelligence (Bachelor Thesis) & Procurement Intern at ZF Group

March 20, 2023 - March 20, 2024

Supported marketing intelligence and procurement processes; led cross-division coordination; contributed to lead generation campaigns across LinkedIn Ads and Google Ads; developed forecasting tools using Python and R; built data-driven dashboards and insights to inform decision making; collaborated with global procurement and facility teams to improve efficiency and budgeting.

Marketing Coordinator at Circomics GmbH

April 20, 2024 - Present

Led multichannel marketing initiatives and content creation; developed and implemented SEO-focused strategies (on-site optimization, keyword research, backlink management) to significantly increase organic search visibility; aligned marketing plans with sales and product teams; produced structured data assets and dashboards; supported procurement operations through SAP ordering processes and cross-division coordination; drove process improvements and campaign execution across LinkedIn Ads, Google Ads, and social channels.