Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Charan Kutikuppala Charank. I’m a Social Media Analyst with 3+ years of experience transforming multi-channel marketing data into revenue-influencing insights through predictive analytics, marketing mix modeling, and first-party data strategies. I’m proficient in BigQuery, Snowflake, Python, and advanced BI platforms to architect measurement frameworks, strengthen attribution accuracy, and optimize acquisition funnels. I’ve helped teams operationalize experimentation, lifecycle analytics, and audience intelligence to enable faster strategic decisions, improve conversion performance, and drive privacy-aligned growth within data-driven organizations.…Hi, I’m Charan Kutikuppala Charank. I’m a Social Media Analyst with 3+ years of experience transforming multi-channel marketing data into revenue-influencing insights through predictive analytics, marketing mix modeling, and first-party data strategies. I’m proficient in BigQuery, Snowflake, Python, and advanced BI platforms to architect measurement frameworks, strengthen attribution accuracy, and optimize acquisition funnels. I’ve helped teams operationalize experimentation, lifecycle analytics, and audience intelligence to enable faster strategic decisions, improve conversion performance, and drive privacy-aligned growth within data-driven organizations.

Charan Kutikuppala Charank

Social Media Manager, Marketing Analyst, Data Analyst, +2





Hi, I’m Charan Kutikuppala Charank. I’m a Social Media Analyst with 3+ years of experience transforming multi-channel marketing data into revenue-influencing insights through predictive analytics, marketing mix modeling, and first-party data strategies. I’m proficient in BigQuery, Snowflake, Python, and advanced BI platforms to architect measurement frameworks, strengthen attribution accuracy, and optimize acquisition funnels. I’ve helped teams operationalize experimentation, lifecycle analytics, and audience intelligence to enable faster strategic decisions, improve conversion performance, and drive privacy-aligned growth within data-driven organizations.…Hi, I’m Charan Kutikuppala Charank. I’m a Social Media Analyst with 3+ years of experience transforming multi-channel marketing data into revenue-influencing insights through predictive analytics, marketing mix modeling, and first-party data strategies. I’m proficient in BigQuery, Snowflake, Python, and advanced BI platforms to architect measurement frameworks, strengthen attribution accuracy, and optimize acquisition funnels. I’ve helped teams operationalize experimentation, lifecycle analytics, and audience intelligence to enable faster strategic decisions, improve conversion performance, and drive privacy-aligned growth within data-driven organizations.

Available to hire

Hi, I’m Charan Kutikuppala Charank. I’m a Social Media Analyst with 3+ years of experience transforming multi-channel marketing data into revenue-influencing insights through predictive analytics, marketing mix modeling, and first-party data strategies. I’m proficient in BigQuery, Snowflake, Python, and advanced BI platforms to architect measurement frameworks, strengthen attribution accuracy, and optimize acquisition funnels.

I’ve helped teams operationalize experimentation, lifecycle analytics, and audience intelligence to enable faster strategic decisions, improve conversion performance, and drive privacy-aligned growth within data-driven organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Analyst at WebFX

January 1, 2015 - Present

Orchestrated first-party data integration through Segment CDP for a multi-location healthcare client, unified paid and organic touchpoints, and strengthened audience resolution, enabling privacy-aligned targeting ahead of evolving cookie restrictions. Diagnosed underperforming acquisition funnels using Marketing Mix Modeling; quantified channel saturation thresholds; recommended budget redistribution that improved assisted conversions by 17% across high-intent service campaigns within one planning quarter. Engineered predictive engagement models in BigQuery to forecast seasonal demand shifts and equip strategists with forward-looking content calendars. Implemented server-side tracking with Meta Conversions API, corrected signal loss from browser limitations, and enhanced attribution confidence, supporting a 12% improvement in match quality for optimization workflows. Evaluated lifecycle behaviors across retargeting cohorts; constructed LTV-based audience tiers; guided investment toward

Social Media Analyst at TCS

May 1, 2021 - July 1, 2023

Partnered with a global retail banking client to consolidate fragmented social datasets, engineered Python-based ingestion workflows, and improved reporting accuracy by 26%, enabling faster campaign optimization decisions across regions. Evaluated engagement across Instagram and LinkedIn campaigns, performed cohort segmentation with SQL, identified content fatigue patterns, and recommended creative refresh strategies that increased interaction rates by 18% within two quarters. Built interactive Tableau dashboards integrating GA4 and paid media signals, automated weekly executive summaries, and reduced manual reporting effort by 11 hours monthly while strengthening leadership visibility into conversion drivers. Investigated negative sentiment spikes during a mobile app rollout, applied NLP-driven text analysis, surfaced usability complaints, and informed product teams, contributing to a 14% drop in complaint volume next release cycle. Designed structured A/B testing for ad creatives tar