Hi, I’m Paola Marrarazzo, a digital marketing professional with a strong foundation in archaeology and a passion for data-driven growth. I specialize in performance advertising, web analytics, and campaign optimization across multi-market environments, collaborating closely with Sales, Customer Care, Finance, and Legal to deliver measurable ROI. My experience spans Greece, Spain, Italy, New Zealand, and Australia, where I’ve built and optimized cross-functional programs and onboarding processes for advertisers. I combine creative storytelling with rigorous analytics to drive growth, retention, and brand protection. My strengths include leading growth initiatives, optimizing user journeys, and translating complex data into actionable strategies. I’m open to advancing roles in Marketing Strategy, Growth Marketing, and Content-led brand initiatives across software, media, and ecommerce sectors.

Paola Marrarazzo

Hi, I’m Paola Marrarazzo, a digital marketing professional with a strong foundation in archaeology and a passion for data-driven growth. I specialize in performance advertising, web analytics, and campaign optimization across multi-market environments, collaborating closely with Sales, Customer Care, Finance, and Legal to deliver measurable ROI. My experience spans Greece, Spain, Italy, New Zealand, and Australia, where I’ve built and optimized cross-functional programs and onboarding processes for advertisers. I combine creative storytelling with rigorous analytics to drive growth, retention, and brand protection. My strengths include leading growth initiatives, optimizing user journeys, and translating complex data into actionable strategies. I’m open to advancing roles in Marketing Strategy, Growth Marketing, and Content-led brand initiatives across software, media, and ecommerce sectors.

Available to hire

Hi, I’m Paola Marrarazzo, a digital marketing professional with a strong foundation in archaeology and a passion for data-driven growth. I specialize in performance advertising, web analytics, and campaign optimization across multi-market environments, collaborating closely with Sales, Customer Care, Finance, and Legal to deliver measurable ROI. My experience spans Greece, Spain, Italy, New Zealand, and Australia, where I’ve built and optimized cross-functional programs and onboarding processes for advertisers.

I combine creative storytelling with rigorous analytics to drive growth, retention, and brand protection. My strengths include leading growth initiatives, optimizing user journeys, and translating complex data into actionable strategies. I’m open to advancing roles in Marketing Strategy, Growth Marketing, and Content-led brand initiatives across software, media, and ecommerce sectors.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Sales Reception Desk at Teleperformance Greece
September 1, 2021 - August 31, 2023
Google Ads first contact management with focus on initial CRO. Lead generation optimization for Google Ads and SEM campaigns. Strategic consulting solutions PPC and display campaigns on Google Ads. Planning upselling strategies and optimizing conversion rate. Definition of customer loyalty strategies for brand growth. Data-driven approach for UX/UI optimization and content development.
Content Moderator at Mediterranean Foods Company
September 1, 2023 - July 31, 2024
Moderating content to ensure policy compliance and brand consistency; supported content moderation workflows in Christchurch, New Zealand.
Customer Success at Teleperformance Greece
March 1, 2025 - May 31, 2025
Supporting execution and optimization of performance-driven digital advertising campaigns. Analyzing campaign performance and KPIs to drive optimization. Aligning campaign strategy with client objectives in collaboration with Sales teams.
Intern at Museo Egizio (Egyptian Museum)
January 1, 2021 - December 31, 2021
Internship in Turin, Italy. Involved in archaeological research and museum projects.
Intern at National Archaeological Museum (Museo Archeologico Nazionale)
January 1, 2019 - December 31, 2019
Internship in Naples, Italy. Assisted archaeologists and supported museum activities.
Content Moderator at Teleperformance Greece
September 1, 2023 - July 31, 2024
Monitored user-generated content, enforced platform guidelines, and removed harmful material to protect brand integrity and user safety. Collaborated with cross-functional teams to support advertisers and maintain community standards.
Account Strategist at Teleperformance Spain
September 1, 2021 - August 31, 2023
Designed and managed performance advertising campaigns, analyzed data, and optimized strategies. Coordinated with Sales, Customer Care, Finance, and Legal; involved in onboarding advertisers to SEM and PPC campaigns.
Sales and Logistics Coordinator at Criteo
July 1, 2024 - December 31, 2024
Coordinated sales and logistics operations across Barcelona, ensuring timely delivery and alignment with client requirements.

Education

Master’s Degree in Digital Marketing, e-commerce, and CRM in the Age of AI at Sole 24 Ore Formazione, Milan, Italy
January 1, 2025 - February 17, 2026
Master’s Degree in Oriental Studies: Egyptology at University of Pisa, Italy
January 1, 2020 - December 31, 2023
Bachelor’s Degree in Archaeology at L’Orientale University, Naples, Italy
January 1, 2016 - December 31, 2020
Master’s Degree in Digital Marketing, E-commerce, and CRM in the Age of AI at Sole 24 Ore Formazione, Milan, Italy
January 1, 2025 - December 31, 2026
Master’s Degree in Oriental Studies: Egyptology at University of Pisa, Italy
January 1, 2020 - December 31, 2023
Bachelor’s Degree in Archaeology at L’Orientale University, Naples, Italy
January 1, 2016 - January 1, 2020
Internship at Egyptian Museum (Museo Egizio), Turin, Italy
January 1, 2021 - December 31, 2021
Internship at National Archaeological Museum (Museo Archeologico Nazionale), Naples, Italy
January 1, 2019 - December 31, 2019

Qualifications

Master’s Degree in Digital Marketing, e-commerce, and CRM in the Age of AI
January 1, 2025 - February 17, 2026
Master’s Degree in Oriental Studies: Egyptology
January 1, 2020 - December 31, 2023
Bachelor’s Degree in Archaeology
January 1, 2016 - December 31, 2020

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Other