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Hi, I'm Sarah Petroni, an international PR and partnerships professional based in Paris, currently pursuing an MBA in International Business at Kedge Business School. I thrive at the intersection of media, luxury branding, and cross-cultural communication, delivering impact for global brands across UK, US, and Europe. With a track record of securing coverage in Forbes France, BBC News UK, Bloomberg, and WWD, I drive strategic partnerships and social media programs that accelerate investor interest and brand exposure. Fluent in English and Portuguese, with strong client management and data-driven storytelling, I enjoy building relationships with high-value clients and teams to deliver measurable results.…Hi, I'm Sarah Petroni, an international PR and partnerships professional based in Paris, currently pursuing an MBA in International Business at Kedge Business School. I thrive at the intersection of media, luxury branding, and cross-cultural communication, delivering impact for global brands across UK, US, and Europe. With a track record of securing coverage in Forbes France, BBC News UK, Bloomberg, and WWD, I drive strategic partnerships and social media programs that accelerate investor interest and brand exposure. Fluent in English and Portuguese, with strong client management and data-driven storytelling, I enjoy building relationships with high-value clients and teams to deliver measurable results.

Sarah Petroni

Content Producer, Brand Strategist, Marketing Strategist, +4

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Hi, I'm Sarah Petroni, an international PR and partnerships professional based in Paris, currently pursuing an MBA in International Business at Kedge Business School. I thrive at the intersection of media, luxury branding, and cross-cultural communication, delivering impact for global brands across UK, US, and Europe. With a track record of securing coverage in Forbes France, BBC News UK, Bloomberg, and WWD, I drive strategic partnerships and social media programs that accelerate investor interest and brand exposure. Fluent in English and Portuguese, with strong client management and data-driven storytelling, I enjoy building relationships with high-value clients and teams to deliver measurable results.…Hi, I'm Sarah Petroni, an international PR and partnerships professional based in Paris, currently pursuing an MBA in International Business at Kedge Business School. I thrive at the intersection of media, luxury branding, and cross-cultural communication, delivering impact for global brands across UK, US, and Europe. With a track record of securing coverage in Forbes France, BBC News UK, Bloomberg, and WWD, I drive strategic partnerships and social media programs that accelerate investor interest and brand exposure. Fluent in English and Portuguese, with strong client management and data-driven storytelling, I enjoy building relationships with high-value clients and teams to deliver measurable results.

Available to hire

Hi, I’m Sarah Petroni, an international PR and partnerships professional based in Paris, currently pursuing an MBA in International Business at Kedge Business School. I thrive at the intersection of media, luxury branding, and cross-cultural communication, delivering impact for global brands across UK, US, and Europe.

With a track record of securing coverage in Forbes France, BBC News UK, Bloomberg, and WWD, I drive strategic partnerships and social media programs that accelerate investor interest and brand exposure. Fluent in English and Portuguese, with strong client management and data-driven storytelling, I enjoy building relationships with high-value clients and teams to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

French

Advanced

Italian

Advanced

Work Experience

Public Relations & Partnerships - UK & US Markets at Stories Out

September 1, 2025 - Present

Secured and coordinated top-tier media coverage, with client stories published in Forbes France, BBC News UK, Bloomberg, Business of Fashion and WWD, among others. Supported a €1M investment raise by securing strategic tier-1 media coverage, helping position the client as investment-ready and accelerating investor interest.

Public Relations & Influencer Partnerships - US Region at Baliston

March 1, 2025 - September 1, 2025

Supported the strategic partnership development between Baliston and Jimmy Choo, contributing to partner positioning, narrative alignment and cross-brand value creation. Built and managed US-focused PR and partnership strategy for an AI-powered luxury footwear, expanding brand exposure to 60K+ niche US consumers.

Public Relations and Partnerships Assistant at Samantha Bove

January 1, 2024 - March 1, 2024

Negotiated co-branded campaign packages worth $35k with luxury wellness platforms; contributed to 25% digital reach growth and landed features in Forbes and Marie Claire. Assisted in two experiential launch events in Manhattan; managed venue sourcing, VIP guest curation and live social coverage, drawing 200+ attendees and generating 1M earned impressions.

Client Services & Lifestyle Manager at Somerset White

April 1, 2022 - January 1, 2024

Managed lifestyle operations for 3 ultra-high-net-worth families, including Silicon Valley billionaires and a British royal household, across 5 private banking accounts. Acted as primary client service point of contact for ultra-high-net-worth individuals, delivering bespoke lifestyle and advisory solutions. Conducted market and financial trend research to support strategic decision-making for other 15+ HNW clients.

Marketing & Luxury Client Engagement Associate at Aura London

July 1, 2021 - January 1, 2023

Drove 30% growth in B2B client acquisition across Asia and the Middle East by executing targeted Marketing campaigns and international trade shows, generating $100K+ in new business. Managed and retained a portfolio of 25+ high-value clients (avg. deal size: $10K – $20K), ensuring tailored service delivery aligned with luxury interior design standards.

Public Relations & Partnerships at Stories Out

September 1, 2025 - Present

Public Relations & Social Media Strategy at Baliston

March 1, 2025 - September 1, 2025

Supported the strategic partnership development between Baliston and Jimmy Choo, contributing to partner positioning, narrative alignment and cross-brand value creation. Built and managed US-focused social media posts and partnership strategy for an AI-powered luxury footwear, expanding brand exposure to 60K+ niche US consumers.