Radio Intern at Radio Kinnaird 97.6 FM, Lahore, Pakistan

Optimized archival audio and news bulletins by editing recordings to ensure broadcast-quality clarity and flow for digital distribution. Streamlined content production by writing and editing scripts for radio segments and news content in fast-paced media environments. Managed end-to-end production workflows for live shows and recorded interviews, ensuring consistent quality and adherence to strict deadlines. Collaborated with producers and hosts to refine digital storytelling techniques, translating complex news into engaging on-air programs.

Academic Project: Brand Identity Designer at Luxara Organic Skin Care Brand (Bachelor's Thesis)

Architected a comprehensive brand identity, including USP, target audience analysis, mission, and vision for a hypothetical organic skin care line. Designed and managed multi-platform content schedules for Instagram, TikTok, and X; produced professional video and audio advertisements; created logos and branding assets; authored SEO-friendly promotional materials such as brochures and magazine ads.

Radio Intern at Radio Kinnaird 97.6 FM

Supported live shows and recorded segments by editing archival audio and news bulletins to ensure broadcast-quality clarity and flow for digital distribution. Assisted with end-to-end production of live shows, interviews, and on-air segments, ensuring consistency, quality, and adherence to tight deadlines.

Content Producer at Media & Digital Content Projects

Assembled and edited footage for documentary production, news bulletins, and podcasts; applied digital media theories to modernize traditional journalism formats; created multi-platform content calendars; designed branding and visual assets using Canva; produced professional video and audio adverts from concept to final edit.

Brand Identity Designer (Bachelor's Thesis) at Luxara | Organic Skincare Brand

Architected a comprehensive brand identity, including USP, target audience analysis, mission, and vision for a hypothetical organic skincare line. Designed a complete brand identity and visual strategy, including logo design and product packaging across digital and print media. Produced professional video and audio advertisements, conceptualizing TV commercials and radio ads from raw concept to final edit. Authored SEO-friendly promotional materials such as brochures and magazine ads, ensuring a consistent professional look across all deliverables.