Lead Brand Strategist & Creative Director at Hugh & Grace

Partnered with founders to establish Hugh & Grace as a category leader in hormone health through brand strategy, positioning, visual identity, packaging, website redesign, e-commerce, integrated marketing, and customer experience. Helped grow an advocate community to 15,000+ members with education, live experiences, and word-of-mouth advocacy, contributing to 215% year-over-year growth and repeated product sellouts. Concepted and produced national sales conferences, leadership retreats, incentive travel, brand activations, sponsorships, and executive experiences, building the Masterclass program and additional engagement offerings. Developed strategic partnerships and led premium corporate gifting and brand experiences with partners including Rachel Zoe, Veronica Beard, OGEE, Celia B, The Four Seasons, and Meadowood Napa Valley.

Founder | Executive Brand & Growth Strategist at Made with Moxie, LLC

Founded a strategic brand and growth consultancy partnering with founder-led and high-growth companies across wellness, beauty, retail, hospitality, technology, and healthcare. Advise CEOs and executive teams on brand positioning, growth strategy, customer experience, product launches, creative direction, and organizational scaling. Lead cross-functional teams spanning strategy, creative, marketing, digital, production, PR, and product development from concept through execution. Directed 100+ photo and video productions, national campaigns, conferences, executive events, and experiential activations; serve as an embedded executive partner for brand transformation and go-to-market initiatives.

Founder, Chief Brand Strategist and Creative Director at Made with Moxie, LLC

Led brand audits and creative strategy for consumer-tech, wellness, and lifestyle clients, directing cross-functional teams to deliver high-performing brand systems. Re-branded and repositioned Hugh & Grace, creating the full voice, visual identity, packaging direction, photo/video production, and creative campaigns that established the brand as a leader in hormone health.

Founder & Chief Strategist (Brand-Led Growth) at Made with Moxie, LLC

Lead brand-led growth strategy for beauty, luxury, wellness, and consumer brands; drive acquisition, conversion, retention, and long-term brand equity via ecommerce, community-building, and integrated marketing systems. Build and lead cross-functional teams (5–20+) across brand, creative, product, and marketing. Rebranded Hugh & Grace to category leadership in hormone health; oversaw ecommerce site overhaul focused on conversion, UX optimization, and frictionless purchasing (A/B testing integration, streamlined checkout). Created Masterclass program with top industry experts and doctors to elevate credibility; defined and branded multi-category loyalty program; built the Hugh & Grace Advocate Community (12K+) to drive education, UGC, testimonials, and repeat purchase. Directed site redesigns for multiple brands; defined voice, identity, and website design for The Body Agency; developed training programs and messaging for TruAura Beauty; produced high-performing digital campaigns for

Consultant (for newborn re-engagement period) at Stella & Dot (consulting engagement)

Re-engaged by executive leadership as a strategic marketing consultant to support continued growth and the launch/expansion of the KEEP Collective brand, providing executive-level guidance across brand strategy, creative direction, and field engagement.

Consulting work for various brands including Kraft-Heinz, Pintrest, Perricone MD, Teva Pharmaceuticals, True Botanicals, NeoLife, and others. (Specific dates not provided in resume.)

Marketing Consultant at Stella & Dot

Provided strategic direction for sponsorship growth, developed content for Stylist communications, and training initiatives integral to growth of Stella & Dot and KEEP brand. Led development, promotions, and branding of Hostess Rewards, loyalty programs, charity initiatives, and incentive/rewards programs to drive repeat purchase and brand loyalty. Built training program with new content formats; produced Look Books/Catalogs, packaging, emails, online presence, photo shoots, and events. Created sales tools and events communications; led creative direction for national and regional campaigns.

Director of Creative Services at Stella & Dot

Led a team of 15 in launching a multi-channel campaign, contributing to revenue growth from $5M to $20M within months; expanded stylist base from 20 to 6,000+; oversaw creative across campaigns, look books, packaging, digital assets, and events. Produced video content; created sales training and online university; managed events, budgets, timelines, and messaging; drove loyalty and incentive programs.

Senior Brand Strategist at Murray Brand Communications

Led brand strategy for consumer packaged goods clients; conducted trend analysis, defined positioning, product strategy, and marketing strategy. Drove integrated campaigns spanning ecommerce, social media, print, video, and events; developed training and incentive programs (loyalty, charity, rewards) to boost engagement and retention. Managed creative resources, budgets, and scheduling for efficient, on-brand delivery.

Director of Corporate Brand at Shaklee Corporation

Developed long-term brand vision and strategic plan for nutrition, functional foods, household, beverages, and personal care; managed brand identity, messaging, packaging, catalogs, ads, and direct/offline campaigns. Led repositioning and re-branding to engage a younger market and support revenue growth; aligned field and marketing efforts to strengthen core opportunities.

Marketing Communications & Events Manager at Baltimore Technologies

Created and launched Baltimore Technologies' first Americas wireless trade show and event marketing program, developing a targeted portfolio of 10 strategic industry events to expand brand visibility, strengthen customer engagement, and generate qualified enterprise sales opportunities.

Marketing Communications & Events Manager at AllAdvantage.com

Created and launched the company’s first global trade show program to generate a global presence and high-quality sales leads, converting 20% into customers and 10% into strategic partners. Produced and managed 20+ hospitality, sponsorship, and consumer events, including a $200,000 holiday event generating 85% lead retrieval and a high-profile political fundraiser hosted at the CEO’s residence. Designed and produced large-scale company events for 200+ employees during the dot-com era, developing original themes and immersive experiences. Led end-to-end trade show program development including exhibit experiences, messaging, graphics, collateral, and customer engagement strategies; directed venue selection, exhibit design, schedules, budgets, vendor management, logistics, staffing, and onsite execution.

Senior Brand Strategist at AllAdvantage.com

Led marketing communications and program development to support growth initiatives, including sponsorships, content for stylist communications, and training materials to scale the business.

Marketing Communications Manager at AllAdvantage.com

Led brand communications, messaging, and marketing campaigns for the online advertising platform; built content and campaigns to support growth and engagement.

Sports Marketing Events Manager at Iridium, LLC

Oversaw sports marketing initiatives and events to promote brand engagement and recognition.