Hello! I’m Joanne Woodward, a brand-led growth strategist with over 25 years of experience helping consumer brands scale strategically. My background is in branding, creative strategy and creative direction in the wellness and beauty space. In my most recent role, I rebranded and repositioned Hugh & Grace, establishing the company as a category leader in hormone health and driving rapid product sellouts and growth to 12K+ advocates. Additional clients include Arbonne, Isagenix International, NeoLife, Stella & Dot, Kraft – Heinz Company, Pinterest, Perricone MD, Spence Diamonds, True Botanicals, and The Body Agency. Before founding Made with Moxie, I was Director of Creative Services at Stella & Dot, a leading accessories company, playing an integral role in developing and quickly growing the brand from its infancy. Within the first few months, company revenue grew from $5M to $20M, and the stylist base expanded from 20 to over 6,000 within the first year—driven by strong creative strategy, community-building programs, and compelling brand experiences. I am hands on by nature and have a sincere sensitivity to corporate objectives, the ability to inspire and ignite creative teams and a laser focus that refuses to let a single detail fall through the cracks. I earned my B.A. in Human and Organizational Development from Vanderbilt University and a native of Washington, D.C. I currently live with my husband and 2 children in Mill Valley, California. Best, Joanne Woodward mademoxie.com…Hello! I’m Joanne Woodward, a brand-led growth strategist with over 25 years of experience helping consumer brands scale strategically. My background is in branding, creative strategy and creative direction in the wellness and beauty space. In my most recent role, I rebranded and repositioned Hugh & Grace, establishing the company as a category leader in hormone health and driving rapid product sellouts and growth to 12K+ advocates. Additional clients include Arbonne, Isagenix International, NeoLife, Stella & Dot, Kraft – Heinz Company, Pinterest, Perricone MD, Spence Diamonds, True Botanicals, and The Body Agency. Before founding Made with Moxie, I was Director of Creative Services at Stella & Dot, a leading accessories company, playing an integral role in developing and quickly growing the brand from its infancy. Within the first few months, company revenue grew from $5M to $20M, and the stylist base expanded from 20 to over 6,000 within the first year—driven by strong creative strategy, community-building programs, and compelling brand experiences. I am hands on by nature and have a sincere sensitivity to corporate objectives, the ability to inspire and ignite creative teams and a laser focus that refuses to let a single detail fall through the cracks. I earned my B.A. in Human and Organizational Development from Vanderbilt University and a native of Washington, D.C. I currently live with my husband and 2 children in Mill Valley, California. Best, Joanne Woodward mademoxie.comWWWW…