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1. Proven Instagram & Social Media Expertise Development and expansion of Instagram & social channels (Instagram, Facebook, YouTube, Twitter) at Franz Felber & Co. Ongoing content management across print, digital, and social media platforms Strategic integration of: Social takeovers, Digital covers, Instagram posts & stories, Influencer collaborations, Cross-platform campaigns. Not just creating content — monetising, selling, structuring and scaling it. 2. Editor in Chief – Luxury Beauty Concept Development Developed full editorial concepts from scratch; Created and sold advertising concepts including: Cover shoots; Editorial tracks, Influencer events; Product placement tracks; Social media campaigns Managed clients from idea → offer → execution → after-sales. Determined issue themes and storytelling direction: Narrative development; Visual direction; Content rhythm; Brand alignment; Campaign storytelling 3. Direct Experience with Global Luxury Beauty Brands: L’Oréal Luxe (including Armani Beauty, Prada Perfumes), LVMH brands (Fendi, Louis Vuitton, Hublot, Tiffany). Richemont brands (Cartier, Van Cleef, Montblanc). These are clients I single-handedly acquired, from cold calls to full acquisition and yearly retainment. Specific projects: Development of cover shoots for Armani Beauty; Conceptualization of luxury beauty storytelling; Managing the aesthetic alignment of global brands within your publication. 4. Strategy + Sales + Storytelling = Rare Combination Identified advertising budgets; Researched markets; Built luxury client relationships; Sold integrated campaigns ; Developed luxury reader events & influencer activations. Skills: Strategic thinking, Understanding of brand positioning, Audience segmentation, Monetization mindset 5. Strong Technical & Tool Proficiency Including Adobe InDesign , Adobe Premiere, Video Up, Wordpress (Most CMS systems as also own and have had my own coded).…1. Proven Instagram & Social Media Expertise Development and expansion of Instagram & social channels (Instagram, Facebook, YouTube, Twitter) at Franz Felber & Co. Ongoing content management across print, digital, and social media platforms Strategic integration of: Social takeovers, Digital covers, Instagram posts & stories, Influencer collaborations, Cross-platform campaigns. Not just creating content — monetising, selling, structuring and scaling it. 2. Editor in Chief – Luxury Beauty Concept Development Developed full editorial concepts from scratch; Created and sold advertising concepts including: Cover shoots; Editorial tracks, Influencer events; Product placement tracks; Social media campaigns Managed clients from idea → offer → execution → after-sales. Determined issue themes and storytelling direction: Narrative development; Visual direction; Content rhythm; Brand alignment; Campaign storytelling 3. Direct Experience with Global Luxury Beauty Brands: L’Oréal Luxe (including Armani Beauty, Prada Perfumes), LVMH brands (Fendi, Louis Vuitton, Hublot, Tiffany). Richemont brands (Cartier, Van Cleef, Montblanc). These are clients I single-handedly acquired, from cold calls to full acquisition and yearly retainment. Specific projects: Development of cover shoots for Armani Beauty; Conceptualization of luxury beauty storytelling; Managing the aesthetic alignment of global brands within your publication. 4. Strategy + Sales + Storytelling = Rare Combination Identified advertising budgets; Researched markets; Built luxury client relationships; Sold integrated campaigns ; Developed luxury reader events & influencer activations. Skills: Strategic thinking, Understanding of brand positioning, Audience segmentation, Monetization mindset 5. Strong Technical & Tool Proficiency Including Adobe InDesign , Adobe Premiere, Video Up, Wordpress (Most CMS systems as also own and have had my own coded).

Anna Znamensky Haughan

Writer, Content Producer, Social Media Freelancer

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1. Proven Instagram & Social Media Expertise Development and expansion of Instagram & social channels (Instagram, Facebook, YouTube, Twitter) at Franz Felber & Co. Ongoing content management across print, digital, and social media platforms Strategic integration of: Social takeovers, Digital covers, Instagram posts & stories, Influencer collaborations, Cross-platform campaigns. Not just creating content — monetising, selling, structuring and scaling it. 2. Editor in Chief – Luxury Beauty Concept Development Developed full editorial concepts from scratch; Created and sold advertising concepts including: Cover shoots; Editorial tracks, Influencer events; Product placement tracks; Social media campaigns Managed clients from idea → offer → execution → after-sales. Determined issue themes and storytelling direction: Narrative development; Visual direction; Content rhythm; Brand alignment; Campaign storytelling 3. Direct Experience with Global Luxury Beauty Brands: L’Oréal Luxe (including Armani Beauty, Prada Perfumes), LVMH brands (Fendi, Louis Vuitton, Hublot, Tiffany). Richemont brands (Cartier, Van Cleef, Montblanc). These are clients I single-handedly acquired, from cold calls to full acquisition and yearly retainment. Specific projects: Development of cover shoots for Armani Beauty; Conceptualization of luxury beauty storytelling; Managing the aesthetic alignment of global brands within your publication. 4. Strategy + Sales + Storytelling = Rare Combination Identified advertising budgets; Researched markets; Built luxury client relationships; Sold integrated campaigns ; Developed luxury reader events & influencer activations. Skills: Strategic thinking, Understanding of brand positioning, Audience segmentation, Monetization mindset 5. Strong Technical & Tool Proficiency Including Adobe InDesign , Adobe Premiere, Video Up, Wordpress (Most CMS systems as also own and have had my own coded).…1. Proven Instagram & Social Media Expertise Development and expansion of Instagram & social channels (Instagram, Facebook, YouTube, Twitter) at Franz Felber & Co. Ongoing content management across print, digital, and social media platforms Strategic integration of: Social takeovers, Digital covers, Instagram posts & stories, Influencer collaborations, Cross-platform campaigns. Not just creating content — monetising, selling, structuring and scaling it. 2. Editor in Chief – Luxury Beauty Concept Development Developed full editorial concepts from scratch; Created and sold advertising concepts including: Cover shoots; Editorial tracks, Influencer events; Product placement tracks; Social media campaigns Managed clients from idea → offer → execution → after-sales. Determined issue themes and storytelling direction: Narrative development; Visual direction; Content rhythm; Brand alignment; Campaign storytelling 3. Direct Experience with Global Luxury Beauty Brands: L’Oréal Luxe (including Armani Beauty, Prada Perfumes), LVMH brands (Fendi, Louis Vuitton, Hublot, Tiffany). Richemont brands (Cartier, Van Cleef, Montblanc). These are clients I single-handedly acquired, from cold calls to full acquisition and yearly retainment. Specific projects: Development of cover shoots for Armani Beauty; Conceptualization of luxury beauty storytelling; Managing the aesthetic alignment of global brands within your publication. 4. Strategy + Sales + Storytelling = Rare Combination Identified advertising budgets; Researched markets; Built luxury client relationships; Sold integrated campaigns ; Developed luxury reader events & influencer activations. Skills: Strategic thinking, Understanding of brand positioning, Audience segmentation, Monetization mindset 5. Strong Technical & Tool Proficiency Including Adobe InDesign , Adobe Premiere, Video Up, Wordpress (Most CMS systems as also own and have had my own coded).

Available to hire

Vienna, Austria

Proven Instagram & Social Media Expertise

Development and expansion of Instagram & social channels (Instagram, Facebook, YouTube, Twitter) at Franz Felber & Co.
Ongoing content management across print, digital, and social media platforms

Strategic integration of: Social takeovers, Digital covers, Instagram posts & stories, Influencer collaborations, Cross-platform campaigns.

Not just creating content — monetising, selling, structuring and scaling it.

Editor in Chief – Luxury Beauty Concept Development

Developed full editorial concepts from scratch; Created and sold advertising concepts including: Cover shoots; Editorial tracks, Influencer events; Product placement tracks; Social media campaigns

Managed clients from idea → offer → execution → after-sales.

Determined issue themes and storytelling direction: Narrative development; Visual direction; Content rhythm; Brand alignment; Campaign storytelling

Direct Experience with Global Luxury Beauty Brands: L’Oréal Luxe (including Armani Beauty, Prada Perfumes), LVMH brands (Fendi, Louis Vuitton, Hublot, Tiffany). Richemont brands (Cartier, Van Cleef, Montblanc). These are clients I single-handedly acquired, from cold calls to full acquisition and yearly retainment.

Specific projects: Development of cover shoots for Armani Beauty; Conceptualization of luxury beauty storytelling; Managing the aesthetic alignment of global brands within your publication.

Strategy + Sales + Storytelling = Rare Combination

Identified advertising budgets; Researched markets; Built luxury client relationships; Sold integrated campaigns ; Developed luxury reader events & influencer activations.

Skills: Strategic thinking, Understanding of brand positioning, Audience segmentation, Monetization mindset

Strong Technical & Tool Proficiency

Including Adobe InDesign , Adobe Premiere, Video Up, Wordpress (Most CMS systems as also own and have had my own coded).

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Fluent

Russian

Fluent

Georgian

Fluent

French

Intermediate

Work Experience

Multimedia Freelancer and Journalist

July 1, 2024 - Present

Freelance multimedia journalist with recent publication of an Ozempic self-test article purchased by InStyle Germany and published in the current fall issue.

Commercial Director (agency basis) at Regalia GmbH

September 1, 2019 - December 31, 2022

Development and acquisition of advertising clients in fashion, luxury and art; budgeting and assessing advertiser budgets; concept development and execution of sold projects; expansion of advertising platforms (events, influencer activations, editorial tracks, product placements, social media ownership) and after-sales support.

Editor in Chief (agency basis) at Regalia GmbH

September 1, 2019 - July 31, 2024

Editorial direction for L’Officiel Austria, L’Officiel Cyprus and L’Officiel Monaco; topic selection, content development, article writing (paid and editorial) and coordination of media and sales partnerships; expansion of events and reader clubs.

Marketing, Assistant to the CEO at Franz Felber & Co. KG

February 1, 2018 - March 31, 2024

Sponsoring analysis and execution; branch openings and advertising material; supervision of marketing across channels; events support; social media development; coordination between external marketing management, external PR and management; project management; website/backend and Google My Business management; administrative and graphics tasks.

Project Manager (freelance) at Schneiders 1895 Beteiligungs GmbH

June 1, 2013 - August 31, 2019

Ongoing cooperation with partners in real estate investment, banks and mechanical engineering; travel coordination; translations (Russian/English/German); administrative tasks.

International Business Development (freelance) at Publishing Deluxe Holding

January 1, 2011 - December 31, 2016

Customer acquisition across Germany, Austria, Switzerland, France; magazine sales and content management; event organization for tri-lingual luxury magazines Vienna Deluxe, Munich Deluxe, Courchevel Deluxe; expansion into Swiss market (St. Moritz Deluxe & Switzerland Deluxe).

Consular Officer (part time) at British Embassy, Vienna

January 1, 2011 - March 31, 2013

First Aid Point for British Citizens in emergencies; notary document preparation; emergency passport processing.

Trainee for a European Member of Parliament at European Parliament, Brussels

January 1, 2010 - April 30, 2010

Assistant to the European Member of Parliament and his three parliamentary assistants; administrative tasks; organization of group visits and committee meetings; research and briefings on LIBE and AFET; research on national positions.

Assistant Project Manager at La Ric Cosmetics GmbH

October 1, 2008 - May 31, 2009

Project management duties related to distribution of the brand on international markets; purchasing/buying and export management (France and the United Arab Emirates).

Intern at UNAIDS Regional Office Cairo

June 1, 2007 - September 30, 2007

Internship responsible for the Middle East and North Africa region; minutes, press relations; World AIDS Day 2007 in Egypt; support in implementing UNAIDS mandates; liaising with UN offices, international partners and government representatives.