Larsen Crasta

Research and break down brand campaigns, advertising psychology, and business strategies into engaging short-form video content. Develop hook-driven reels and storytelling structures to maximize retention and watch time. Translate complex marketing concepts into simplified, high-engagement formats. Analyze performance metrics to optimize content themes and delivery. Script, edit, and produce reels using Canva and CapCut with a focus on pacing and visual storytelling.

Conducted social listening to identify customer pain points, trends, and content gaps; translated insights into content themes and community engagement strategies. Developed organic, platform-native content ideas across Instagram and Facebook. Created reels, graphics, and storytelling-led posts using Canva, CapCut, and native tools. Managed daily community engagement, built an influencer and micro-advocate database contributing to follower growth during launch phases. Monitored audience sentiment, flagged risks, and escalated issues; tracked KPIs (reach, engagement, saves, shares, CTR) and delivered weekly performance summaries with optimization recommendations. Scheduled and published content to maintain cadence and optimize posting times.

Managed high-volume customer interactions, assisting 100+ customers daily and resolving inquiries. Analyzed buying patterns and seasonal demand trends to support inventory planning and merchandising. Maintained visual merchandising standards and collaborated with cross-functional teams to ensure freshness, compliance, and stock optimization.