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Hi, I'm Helen Palacios, a Marketing, Branding, and Digital Strategy Lead based in Guatemala. I specialize in rebranding, digital positioning, and e-commerce growth, aligning marketing with sales and corporate reputation. I thrive on turning complex brand stories into clear, measurable experiences across audiences and channels. I build desirable, trustworthy digital brands by blending strategy, creativity, and technology. My work focuses on developing end-to-end marketing plans, leading cross-functional teams, and delivering coherent, data-driven results that improve engagement, conversion, and brand equity.…Hi, I'm Helen Palacios, a Marketing, Branding, and Digital Strategy Lead based in Guatemala. I specialize in rebranding, digital positioning, and e-commerce growth, aligning marketing with sales and corporate reputation. I thrive on turning complex brand stories into clear, measurable experiences across audiences and channels. I build desirable, trustworthy digital brands by blending strategy, creativity, and technology. My work focuses on developing end-to-end marketing plans, leading cross-functional teams, and delivering coherent, data-driven results that improve engagement, conversion, and brand equity.

Helen Palacios

Brand Strategist, Brand Designer, Content Creator, +5

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Hi, I'm Helen Palacios, a Marketing, Branding, and Digital Strategy Lead based in Guatemala. I specialize in rebranding, digital positioning, and e-commerce growth, aligning marketing with sales and corporate reputation. I thrive on turning complex brand stories into clear, measurable experiences across audiences and channels. I build desirable, trustworthy digital brands by blending strategy, creativity, and technology. My work focuses on developing end-to-end marketing plans, leading cross-functional teams, and delivering coherent, data-driven results that improve engagement, conversion, and brand equity.…Hi, I'm Helen Palacios, a Marketing, Branding, and Digital Strategy Lead based in Guatemala. I specialize in rebranding, digital positioning, and e-commerce growth, aligning marketing with sales and corporate reputation. I thrive on turning complex brand stories into clear, measurable experiences across audiences and channels. I build desirable, trustworthy digital brands by blending strategy, creativity, and technology. My work focuses on developing end-to-end marketing plans, leading cross-functional teams, and delivering coherent, data-driven results that improve engagement, conversion, and brand equity.

Available to hire

Hi, I’m Helen Palacios, a Marketing, Branding, and Digital Strategy Lead based in Guatemala. I specialize in rebranding, digital positioning, and e-commerce growth, aligning marketing with sales and corporate reputation. I thrive on turning complex brand stories into clear, measurable experiences across audiences and channels.

I build desirable, trustworthy digital brands by blending strategy, creativity, and technology. My work focuses on developing end-to-end marketing plans, leading cross-functional teams, and delivering coherent, data-driven results that improve engagement, conversion, and brand equity.