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I am a strategic marketing leader with a proven track record of redefining company direction, acting as a catalyst for change, and driving growth strategy across DTC, B2B, retail, and e-commerce. I love turning data into actionable plans and collaborating cross-functionally to deliver measurable results. Known for developing marketing strategies that consistently deliver across digital and physical channels, I blend insight, innovation, and flawless execution to unlock new revenue and market opportunities. I thrive in fast-paced environments and enjoy mentoring teams to reach their full potential.…I am a strategic marketing leader with a proven track record of redefining company direction, acting as a catalyst for change, and driving growth strategy across DTC, B2B, retail, and e-commerce. I love turning data into actionable plans and collaborating cross-functionally to deliver measurable results. Known for developing marketing strategies that consistently deliver across digital and physical channels, I blend insight, innovation, and flawless execution to unlock new revenue and market opportunities. I thrive in fast-paced environments and enjoy mentoring teams to reach their full potential.

Brian Tatarnic

Marketing Strategist, Growth Marketer, Product Marketer, +1

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I am a strategic marketing leader with a proven track record of redefining company direction, acting as a catalyst for change, and driving growth strategy across DTC, B2B, retail, and e-commerce. I love turning data into actionable plans and collaborating cross-functionally to deliver measurable results. Known for developing marketing strategies that consistently deliver across digital and physical channels, I blend insight, innovation, and flawless execution to unlock new revenue and market opportunities. I thrive in fast-paced environments and enjoy mentoring teams to reach their full potential.…I am a strategic marketing leader with a proven track record of redefining company direction, acting as a catalyst for change, and driving growth strategy across DTC, B2B, retail, and e-commerce. I love turning data into actionable plans and collaborating cross-functionally to deliver measurable results. Known for developing marketing strategies that consistently deliver across digital and physical channels, I blend insight, innovation, and flawless execution to unlock new revenue and market opportunities. I thrive in fast-paced environments and enjoy mentoring teams to reach their full potential.

Available to hire

I am a strategic marketing leader with a proven track record of redefining company direction, acting as a catalyst for change, and driving growth strategy across DTC, B2B, retail, and e-commerce. I love turning data into actionable plans and collaborating cross-functionally to deliver measurable results.

Known for developing marketing strategies that consistently deliver across digital and physical channels, I blend insight, innovation, and flawless execution to unlock new revenue and market opportunities. I thrive in fast-paced environments and enjoy mentoring teams to reach their full potential.

Skills

Experience Level

Branding

Expert

Language

English

Fluent

Work Experience

Senior Marketing Manager at Search Engine People

December 1, 2024 - July 1, 2025

Led and designed the demand generation strategy using paid search, programmatic, and event-based marketing to increase inbound lead volume by 200%.

VP, Sales & Marketing at Beler Brand Management

May 1, 2022 - October 1, 2024

Led go-to-market strategies, corporate rebranding to redefine the digital agency’s identity and positioning, improved website engagement and client acquisition, and achieved a 6% client conversion rate on Google and LinkedIn paid ads. Directed marketing budget and a team to deliver sustained revenue growth.

Director of Marketing & Ecommerce at Things Engraved

June 1, 2018 - May 1, 2020

Orchestrated a full brand revitalization for a 40-year-old retailer, including DTC brand strategy, retail experience, and a digital-first marketing strategy that increased in-store and online traffic. Managed a 6-person marketing team, promotions, creative design, POS, ecommerce site, and loyalty program rollout across channels. Launched a Shopify site with personalization for 1500 SKUs, achieving $1M in annual revenue and 2% conversion. Reallocated budget to high-reach digital campaigns, delivering 350% ROAS and 15% YoY growth; opened two new store locations.

Director of Marketing International at Parks Event Marketing

July 1, 2016 - January 1, 2018

Developed a global, multi-channel marketing strategy blending TV media buying, digital campaigns, social media, and experiential marketing to drive brand awareness and grow sales by 30%. Led an 8-person team responsible for content creation, graphic design, social media, media relations, sponsorships, and trade show coordination. Negotiated a $1M national US/Canada TV and digital media buy, enhancing brand visibility and reach to 3.19 million households. Coordinated with sales to create tailored B2B pitches and retail promotions for top North American accounts. Launched the 'Get Vaccinated' education program with over 200 brand ambassadors to promote educational initiatives.

Account Director at Parks Event Marketing

September 1, 2012 - February 1, 2016

Led award-winning experiential marketing campaigns, brand ambassador programs, and live events for clients including Roxul, Maple Leaf Foods, Fallsview Casino, Kärcher, Henkel, and Plan Canada. Transformed Roxul’s in-store program, restoring client trust and increasing activations by 200% and program value to $1.7M. Produced a 350-person, 3-day National Sales Meeting & Awards Gala and a major food service trade show for Maple Leaf Foods. Created award-winning Roxul Sound Tunnel and Phone Booth assets that drove audience engagement and brand awareness.