Brian Tatarnic
I am a strategic marketing leader with a proven track record of redefining company direction, acting as a catalyst for change, and driving growth strategy across DTC, B2B, retail, and e-commerce.
About
I am a strategic marketing leader with a proven track record of redefining company direction, acting as a catalyst for change, and driving growth strategy across DTC, B2B, retail, and e-commerce. I love turning data into actionable plans and collaborating cross-functionally to deliver measurable results.
Known for developing marketing strategies that consistently deliver across digital and physical channels, I blend insight, innovation, and flawless execution to unlock new revenue and market opportunities. I thrive in fast-paced environments and enjoy mentoring teams to reach their full potential.
- 9 years' experience
- Joined February 2026
Skills· 10
Languages
- EnglishFluent
Industry experience
- Retail
- Software & Internet
- Media & Entertainment
- Professional Services
- Consumer Goods
Work experience· 5 roles
Led and designed the demand generation strategy using paid search, programmatic, and event-based marketing to increase inbound lead volume by 200%.
Led go-to-market strategies, corporate rebranding to redefine the digital agency’s identity and positioning, improved website engagement and client acquisition, and achieved a 6% client conversion rate on Google and LinkedIn paid ads. Directed marketing budget and a team to deliver sustained revenue growth.
Orchestrated a full brand revitalization for a 40-year-old retailer, including DTC brand strategy, retail experience, and a digital-first marketing strategy that increased in-store and online traffic. Managed a 6-person marketing team, promotions, creative design, POS, ecommerce site, and loyalty program rollout across channels. Launched a Shopify site with personalization for 1500 SKUs, achieving $1M in annual revenue and 2% conversion. Reallocated budget to high-reach digital campaigns, delivering 350% ROAS and 15% YoY growth; opened two new store locations.
Education
Certifications and awards
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