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Hi, I’m Laura—bilingual marketing professional with 7+ years of experience in social media marketing (organic & paid), B2B marketing, and strategic communications. I excel at collaborating with cross-functional teams and using data-driven insights to optimize campaign performance and ROI. I’m proficient in SEO, CMS platforms, and analytics, with a strong focus on copywriting, content creation, and bilingual proofreading to ensure brand consistency. I’m passionate about technology, innovation, and delivering impact through clear, engaging communications.…Hi, I’m Laura—bilingual marketing professional with 7+ years of experience in social media marketing (organic & paid), B2B marketing, and strategic communications. I excel at collaborating with cross-functional teams and using data-driven insights to optimize campaign performance and ROI. I’m proficient in SEO, CMS platforms, and analytics, with a strong focus on copywriting, content creation, and bilingual proofreading to ensure brand consistency. I’m passionate about technology, innovation, and delivering impact through clear, engaging communications.

Laura Hernandez

Social Media Manager, Content Creator, Copywriter, +2

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Hi, I’m Laura—bilingual marketing professional with 7+ years of experience in social media marketing (organic & paid), B2B marketing, and strategic communications. I excel at collaborating with cross-functional teams and using data-driven insights to optimize campaign performance and ROI. I’m proficient in SEO, CMS platforms, and analytics, with a strong focus on copywriting, content creation, and bilingual proofreading to ensure brand consistency. I’m passionate about technology, innovation, and delivering impact through clear, engaging communications.…Hi, I’m Laura—bilingual marketing professional with 7+ years of experience in social media marketing (organic & paid), B2B marketing, and strategic communications. I excel at collaborating with cross-functional teams and using data-driven insights to optimize campaign performance and ROI. I’m proficient in SEO, CMS platforms, and analytics, with a strong focus on copywriting, content creation, and bilingual proofreading to ensure brand consistency. I’m passionate about technology, innovation, and delivering impact through clear, engaging communications.

Available to hire

Hi, I’m Laura—bilingual marketing professional with 7+ years of experience in social media marketing (organic & paid), B2B marketing, and strategic communications. I excel at collaborating with cross-functional teams and using data-driven insights to optimize campaign performance and ROI.

I’m proficient in SEO, CMS platforms, and analytics, with a strong focus on copywriting, content creation, and bilingual proofreading to ensure brand consistency. I’m passionate about technology, innovation, and delivering impact through clear, engaging communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing & Communications Specialist at Cenicafé - National Coffee Research Center

May 1, 2025 - December 1, 2025

Optimized marketing materials and digital assets, improving accessibility and document retrieval efficiency by 30%. Revamped customer service workflows, resulting in a 15% increase in client satisfaction. Streamlined administrative operations, boosting team productivity by 50% and supporting more efficient project execution.

Volunteer Social Media Designer at Youth Association – Canada

March 1, 2023 - May 1, 2024

Designed social media posts for youth engagement initiatives. Created digital presentations covering multi-culturalism, finance, and sustainability. Facilitated knowledge-sharing opportunities among young professionals.

Community Manager at Youth Association – Canada

March 1, 2023 - May 31, 2024

Designed social media posts for youth engagement initiatives. Created digital presentations covering multiculturalism, finance, and sustainability. Facilitated knowledge-sharing opportunities among young professionals.

Video Editor at Converzo, Colombia

January 1, 2023 - December 31, 2023

Designed and implemented content strategies, increasing audience engagement by 25% and strengthening customer loyalty. Created videos featuring direct audience engagement.

Marketing Communications Specialist / Social Media Designer at Cenicafé (National Coffee Research Center), Colombia

May 20, 2025 - December 20, 2025

Optimized marketing materials and digital assets; improved accessibility and document retrieval efficiency by 30%. Revamped customer service workflows, increasing client satisfaction by 15%. Streamlined administrative operations, boosting team productivity by 50%.