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Hello! I'm Ana Carolina Penados Grajeda, a Marketing & Project Management Leader with over 10 years of experience driving growth, brand strategy, and multi-channel campaigns across diverse industries. I excel at managing brands, communications, and cross-functional teams in remote environments, using design thinking and market research to inform go-to-market strategies and ROI-focused initiatives. I am passionate about turning insights into practical, scalable strategies that elevate client visibility and business results. I thrive in collaborative settings and enjoy leading end-to-end projects from ideation to execution.…Hello! I'm Ana Carolina Penados Grajeda, a Marketing & Project Management Leader with over 10 years of experience driving growth, brand strategy, and multi-channel campaigns across diverse industries. I excel at managing brands, communications, and cross-functional teams in remote environments, using design thinking and market research to inform go-to-market strategies and ROI-focused initiatives. I am passionate about turning insights into practical, scalable strategies that elevate client visibility and business results. I thrive in collaborative settings and enjoy leading end-to-end projects from ideation to execution.

Ana Carolina Penados Grajeda

Project Manager, Brand Strategist, Marketing Consultant, +4

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Hello! I'm Ana Carolina Penados Grajeda, a Marketing & Project Management Leader with over 10 years of experience driving growth, brand strategy, and multi-channel campaigns across diverse industries. I excel at managing brands, communications, and cross-functional teams in remote environments, using design thinking and market research to inform go-to-market strategies and ROI-focused initiatives. I am passionate about turning insights into practical, scalable strategies that elevate client visibility and business results. I thrive in collaborative settings and enjoy leading end-to-end projects from ideation to execution.…Hello! I'm Ana Carolina Penados Grajeda, a Marketing & Project Management Leader with over 10 years of experience driving growth, brand strategy, and multi-channel campaigns across diverse industries. I excel at managing brands, communications, and cross-functional teams in remote environments, using design thinking and market research to inform go-to-market strategies and ROI-focused initiatives. I am passionate about turning insights into practical, scalable strategies that elevate client visibility and business results. I thrive in collaborative settings and enjoy leading end-to-end projects from ideation to execution.

Available to hire

Hello! I’m Ana Carolina Penados Grajeda, a Marketing & Project Management Leader with over 10 years of experience driving growth, brand strategy, and multi-channel campaigns across diverse industries. I excel at managing brands, communications, and cross-functional teams in remote environments, using design thinking and market research to inform go-to-market strategies and ROI-focused initiatives.

I am passionate about turning insights into practical, scalable strategies that elevate client visibility and business results. I thrive in collaborative settings and enjoy leading end-to-end projects from ideation to execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Fluent

Dutch

Beginner

Work Experience

Project Manager at White Cloud Marketing

August 1, 2024 - Present

Optimized customer journey maps and maintained detailed project plans to track deliverables and deadlines, enhancing client visibility. Analyzed customer support data to identify key trends and insights to improve targeting for client campaigns. Coordinated a project that recovered 30% of a client's annual service revenue by implementing a new scheduling and communication system.

Project Manager at TechnoServe International

January 1, 2022 - June 1, 2024

Adapted and delivered a central entrepreneurship program across multiple regions, tailoring engagement strategies to local markets. Implemented new performance tracking metrics for the program team, driving a 110% increase in lead conversion and exceeding recruitment objectives by 130% under budget.

Marketing Business Consultant at TechnoServe International

September 1, 2015 - December 1, 2021

Designed a marketing program; developed and executed go-to-market strategies to drive growth and client acquisition. Drove 40% average revenue growth across clients.

Brand Manager at BIG COLA Guatemala

May 1, 2013 - May 1, 2015

Owned full brand strategy, positioning and campaign execution for multiple beverage brands across Central America. Developed and launched go-to-market Nielsen data analysis and product development; Agua Cielo reached 2nd place in brand recall within one year. Doubled bottled water sales and grew Cifrut's market share by 20%.

Project Manager at White Cloud Marketing (remote)

August 1, 2024 - Present

Lead project delivery and business growth initiatives, aligning marketing, finance, and branding strategies. Manage teams and resources to ensure on-time campaign execution. Conduct market and competitor analysis to identify growth opportunities. Optimize customer journey and drive strategic planning to boost client visibility and ROI.

Marketing Manager at CASTROL Guatemala

June 1, 2012 - April 1, 2013

Led integrated marketing efforts across multiple brands, including field activations and digital campaigns. Market research and consumer habit research. Lead go-to-market initiatives from strategy to execution, ensuring alignment with business goals and client needs. Partnered with marketing, sales, and operations teams to align execution on key initiatives. Created BTL program that increased motorcycle product sales by 50%, reaching over 28,000 customers.