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I am a freelance public relations and media strategy professional based in Florence, Italy, with 15+ years of experience developing and executing media outreach strategies across international markets. I have a proven track record in securing top-tier media placements, building journalist relationships, and positioning executives as thought leaders across the luxury, hospitality, energy, and corporate sectors. I specialize in steering brand narratives, coordinating cross-channel campaigns, and delivering investor-facing communications while maintaining messaging consistency for multinational audiences. My work spans branding, corporate communications, and strategic PR initiatives for high-end brands and global organizations.…I am a freelance public relations and media strategy professional based in Florence, Italy, with 15+ years of experience developing and executing media outreach strategies across international markets. I have a proven track record in securing top-tier media placements, building journalist relationships, and positioning executives as thought leaders across the luxury, hospitality, energy, and corporate sectors. I specialize in steering brand narratives, coordinating cross-channel campaigns, and delivering investor-facing communications while maintaining messaging consistency for multinational audiences. My work spans branding, corporate communications, and strategic PR initiatives for high-end brands and global organizations.

Margaux L. Asteghene

PR Freelancer, Brand Strategist, Marketing Strategist, +2

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I am a freelance public relations and media strategy professional based in Florence, Italy, with 15+ years of experience developing and executing media outreach strategies across international markets. I have a proven track record in securing top-tier media placements, building journalist relationships, and positioning executives as thought leaders across the luxury, hospitality, energy, and corporate sectors. I specialize in steering brand narratives, coordinating cross-channel campaigns, and delivering investor-facing communications while maintaining messaging consistency for multinational audiences. My work spans branding, corporate communications, and strategic PR initiatives for high-end brands and global organizations.…I am a freelance public relations and media strategy professional based in Florence, Italy, with 15+ years of experience developing and executing media outreach strategies across international markets. I have a proven track record in securing top-tier media placements, building journalist relationships, and positioning executives as thought leaders across the luxury, hospitality, energy, and corporate sectors. I specialize in steering brand narratives, coordinating cross-channel campaigns, and delivering investor-facing communications while maintaining messaging consistency for multinational audiences. My work spans branding, corporate communications, and strategic PR initiatives for high-end brands and global organizations.

Available to hire

I am a freelance public relations and media strategy professional based in Florence, Italy, with 15+ years of experience developing and executing media outreach strategies across international markets. I have a proven track record in securing top-tier media placements, building journalist relationships, and positioning executives as thought leaders across the luxury, hospitality, energy, and corporate sectors.

I specialize in steering brand narratives, coordinating cross-channel campaigns, and delivering investor-facing communications while maintaining messaging consistency for multinational audiences. My work spans branding, corporate communications, and strategic PR initiatives for high-end brands and global organizations.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Work Experience

Account Manager / Producer at Diaframma Advertising

September 1, 2021 - September 1, 2024

Managed high-level client accounts across branding and strategic communications initiatives. Oversaw content production, messaging alignment, and KPI-driven campaign execution. Supervised multi-stakeholder projects requiring strategic positioning and measurable results.

PR & Marketing Communications Manager at Borgo Santo Pietro Lifestyle Group

September 1, 2020 - September 1, 2021

Developed and executed a comprehensive PR and media outreach strategy aligned with brand expansion and investment positioning goals. Secured top-tier international media coverage across luxury, business, travel, and lifestyle publications. Built and maintained relationships with journalists, editors, and industry influencers across European and U.S. markets. Led executive thought leadership strategy, drafted executive commentary, contributed articles, press releases, and investor-aligned messaging. Coordinated interviews, on-site media experiences, press events, and experiential activities for senior leadership. Acted as liaison with external PR agencies to ensure alignment with strategic brand and revenue objectives. Tracked coverage performance, compiled media reports, and optimized outreach based on results and sector trends.

International PR Strategist & Content Specialist at Karra y Audio Systems

April 1, 2015 - August 1, 2020

Led global PR and media strategy targeting business, trade, and sector public relations. Drafted and pitched press releases, executive interviews, contributed articles, and industry commentary. Developed long-term relationships with international trade journalists and media outlets. Coordinated product launches and executive features across global markets. Managed global advertising and editorial placements to reinforce market authority and investor confidence. Oversaw messaging consistency across distributors and international stakeholders.

Corporate Branding & Promotions Specialist at General Electric

August 1, 2012 - February 1, 2014

Managed global advertising strategy across traditional and digital channels. Developed corporate messaging used internationally across investor, industry, and commercial audiences. Served as editor of a 10,000+ subscriber external newsletter targeting industry stakeholders. Directed media channel selection to maximize audience reach and strategic impact.