Margaux L. Asteghene

Managed high-level client accounts across branding and strategic communications initiatives. Oversaw content production, messaging alignment, and KPI-driven campaign execution. Supervised multi-stakeholder projects requiring strategic positioning and measurable results.

Developed and executed a comprehensive PR and media outreach strategy aligned with brand expansion and investment positioning goals. Secured top-tier international media coverage across luxury, business, travel, and lifestyle publications. Built and maintained relationships with journalists, editors, and industry influencers across European and U.S. markets. Led executive thought leadership strategy, drafted executive commentary, contributed articles, press releases, and investor-aligned messaging. Coordinated interviews, on-site media experiences, press events, and experiential activities for senior leadership. Acted as liaison with external PR agencies to ensure alignment with strategic brand and revenue objectives. Tracked coverage performance, compiled media reports, and optimized outreach based on results and sector trends.

Led global PR and media strategy targeting business, trade, and sector public relations. Drafted and pitched press releases, executive interviews, contributed articles, and industry commentary. Developed long-term relationships with international trade journalists and media outlets. Coordinated product launches and executive features across global markets. Managed global advertising and editorial placements to reinforce market authority and investor confidence. Oversaw messaging consistency across distributors and international stakeholders.