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Hi, I’m Jasmin Sturla — a multi-disciplinary designer, illustrator, and founder with a focus on apparel design, branding, packaging, and visual storytelling. I blend digital artistry with production-ready workflows to deliver cohesive brand identities and market-ready visuals for both indie labels and larger clients. I thrive in collaborative environments and enjoy building design pipelines that scale from concept to finished product. I’m passionate about crafting compelling visuals, brand strategy, and practical product design. My work spans from beer labels and packaging to apparel graphics and private-label development, always aiming to elevate brands and connect with audiences through thoughtful, high-quality design.…Hi, I’m Jasmin Sturla — a multi-disciplinary designer, illustrator, and founder with a focus on apparel design, branding, packaging, and visual storytelling. I blend digital artistry with production-ready workflows to deliver cohesive brand identities and market-ready visuals for both indie labels and larger clients. I thrive in collaborative environments and enjoy building design pipelines that scale from concept to finished product. I’m passionate about crafting compelling visuals, brand strategy, and practical product design. My work spans from beer labels and packaging to apparel graphics and private-label development, always aiming to elevate brands and connect with audiences through thoughtful, high-quality design.

Jasmin Sturla

Graphic Designer, Illustrator, Brand Designer, +2

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Hi, I’m Jasmin Sturla — a multi-disciplinary designer, illustrator, and founder with a focus on apparel design, branding, packaging, and visual storytelling. I blend digital artistry with production-ready workflows to deliver cohesive brand identities and market-ready visuals for both indie labels and larger clients. I thrive in collaborative environments and enjoy building design pipelines that scale from concept to finished product. I’m passionate about crafting compelling visuals, brand strategy, and practical product design. My work spans from beer labels and packaging to apparel graphics and private-label development, always aiming to elevate brands and connect with audiences through thoughtful, high-quality design.…Hi, I’m Jasmin Sturla — a multi-disciplinary designer, illustrator, and founder with a focus on apparel design, branding, packaging, and visual storytelling. I blend digital artistry with production-ready workflows to deliver cohesive brand identities and market-ready visuals for both indie labels and larger clients. I thrive in collaborative environments and enjoy building design pipelines that scale from concept to finished product. I’m passionate about crafting compelling visuals, brand strategy, and practical product design. My work spans from beer labels and packaging to apparel graphics and private-label development, always aiming to elevate brands and connect with audiences through thoughtful, high-quality design.

Available to hire

Hi, I’m Jasmin Sturla — a multi-disciplinary designer, illustrator, and founder with a focus on apparel design, branding, packaging, and visual storytelling. I blend digital artistry with production-ready workflows to deliver cohesive brand identities and market-ready visuals for both indie labels and larger clients. I thrive in collaborative environments and enjoy building design pipelines that scale from concept to finished product.

I’m passionate about crafting compelling visuals, brand strategy, and practical product design. My work spans from beer labels and packaging to apparel graphics and private-label development, always aiming to elevate brands and connect with audiences through thoughtful, high-quality design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Legwear Designer and Developer at Kayser-Roth Corporation

January 1, 2024 - Present

Design and development of Under Armour socks; led to a 30% growth within a year, becoming the highest profit brand at Kayser-Roth. Implemented innovative print, sock, yarn, and trim techniques by coordinating with top sock machine technicians and overseas factories. Developed new concepts and presented to the Under Armour HQ team; modified and created knit or print graphics for accessories; maintained new and carry-over styles with a product line management system and tech packs.

Creative Design Director and Founder at Sturla Studio

August 1, 2017 - February 1, 2024

Digital artist, brand strategist, painter, graphic designer, and innovator. Created compelling visuals as sole designer for beer labels and merchandise using Adobe Fresco and Illustrator, leading to an increase in gross sales for Mythic Brewing. Designed apparel graphics and brand packaging for local small businesses and individuals such as Medicine Mama’s Farmacy, Carolina Cosmic Collective, and JQ Bratton Media.

Senior Hosiery Designer and Developer at Balega & Everyday Hosiery

August 1, 2016 - June 1, 2022

Led SKU-intensive (5,000+ categories) as the creative and technical product expert across 45 different accounts. Designed, presented, and bid for private-label work and outdoor brand projects for top retail accounts, resulting in incremental revenue growth. Elevated trend presentation with unique videos and marketing decks for retailers; hired and mentored new design team members; implemented an innovation pipeline for new product development; identified white space to add new outdoor and youth product opportunities, increasing market penetration by 20%.