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I am a results-oriented Digital Marketing and Communications Management leader with over ten years of experience driving B2C and B2B marketing campaign management, data analytics, account management, and press relations. I thrive on turning insights into impact, building partnerships, and delivering measurable outcomes through strategic storytelling, integrated campaigns, and cross-functional collaboration. I am actively seeking Marketing Director or Communications Director opportunities where I can apply my passion for brand growth, stakeholder engagement, and data-driven decision making. Willing to relocate to contribute energy, creativity, and leadership to a new organization and its teams.…I am a results-oriented Digital Marketing and Communications Management leader with over ten years of experience driving B2C and B2B marketing campaign management, data analytics, account management, and press relations. I thrive on turning insights into impact, building partnerships, and delivering measurable outcomes through strategic storytelling, integrated campaigns, and cross-functional collaboration. I am actively seeking Marketing Director or Communications Director opportunities where I can apply my passion for brand growth, stakeholder engagement, and data-driven decision making. Willing to relocate to contribute energy, creativity, and leadership to a new organization and its teams.

Libby Pederson

Marketing Strategist, Content Creator, Social Media Manager, +3

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I am a results-oriented Digital Marketing and Communications Management leader with over ten years of experience driving B2C and B2B marketing campaign management, data analytics, account management, and press relations. I thrive on turning insights into impact, building partnerships, and delivering measurable outcomes through strategic storytelling, integrated campaigns, and cross-functional collaboration. I am actively seeking Marketing Director or Communications Director opportunities where I can apply my passion for brand growth, stakeholder engagement, and data-driven decision making. Willing to relocate to contribute energy, creativity, and leadership to a new organization and its teams.…I am a results-oriented Digital Marketing and Communications Management leader with over ten years of experience driving B2C and B2B marketing campaign management, data analytics, account management, and press relations. I thrive on turning insights into impact, building partnerships, and delivering measurable outcomes through strategic storytelling, integrated campaigns, and cross-functional collaboration. I am actively seeking Marketing Director or Communications Director opportunities where I can apply my passion for brand growth, stakeholder engagement, and data-driven decision making. Willing to relocate to contribute energy, creativity, and leadership to a new organization and its teams.

Available to hire

I am a results-oriented Digital Marketing and Communications Management leader with over ten years of experience driving B2C and B2B marketing campaign management, data analytics, account management, and press relations. I thrive on turning insights into impact, building partnerships, and delivering measurable outcomes through strategic storytelling, integrated campaigns, and cross-functional collaboration.

I am actively seeking Marketing Director or Communications Director opportunities where I can apply my passion for brand growth, stakeholder engagement, and data-driven decision making. Willing to relocate to contribute energy, creativity, and leadership to a new organization and its teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder and Director of Marketing at My Mantra Marketing LLC

September 1, 2018 - Present

Founded and led marketing initiatives for clients, including brand strategy, content creation, social media management, and digital campaigns. Led client collaborations to enhance visibility and drive growth.

Marketing Manager at JANUS Research Group

November 1, 2020 - August 1, 2024

Head of JANUS Research Group's marketing team, driving graphic design, web design, email and text marketing, event marketing, content and social media marketing, and media relations. Achieved about 110% MoM growth in unique visitors and 382.58% MoM growth in impressions across social platforms.

Marketing Manager at Toque and Bottle

October 1, 2018 - May 1, 2019

Delivered monthly social and website analytics, identified program opportunities, and led campaigns that produced a 41.98% increase in reservations and a 93.95% increase in page views. Secured $25k in sponsorships for a national mixology competition in the first month.

Marketing Account Manager at Agency360

June 1, 2016 - June 1, 2018

Conceptualized and managed marketing, social media, social advertising and public relations campaigns for ten clients; drove a 10% YoY revenue increase. Media coverage across 50+ outlets; secured a Travel Channel feature reaching over 1,000,000 viewers. Served as day-to-day liaison for ten clients coordinating graphic design, SEO, and brand campaigns; supported fundraising for non-profit clients.

Hotel Coordinator at Brightspark Travel

October 1, 2015 - June 1, 2016

Managed relationships with 100+ hotel vendors and security personnel to secure more than 1,000 educational student trips annually across five markets (Chicago, New York, D.C., Springfield, Orlando).

Account Coordinator at L2Group

March 1, 2014 - April 1, 2015

Coordinated marketing programs and supported client initiatives for Des Moines-area accounts.

Chapter Manager at ANA Business Marketing Association - Chicago

June 1, 2016 - June 1, 2018

Produced 3-4 monthly events for a database of 16,000+ marketing executives and influencers; oversaw creative assets, email and social campaigns; co-managed board goals and partnerships.

Corporate Communications Consultant at Wellmark Blue Cross Blue Shield

June 1, 2025 - September 1, 2025

Developed internal and external communication strategies to enhance brand reputation and produced content such as press releases and speeches focusing on health plan campaigns.