Aissam Touahria

Developed and implemented a content strategy for Artifact School & AAMA’s Facebook and Instagram pages; produced 42 pieces of content in 3 months (including 16 carousel posts) for educational and promotional objectives; conducted scientific literature research to create evidence-based medical education content; transformed study data into scripts; designed educational carousels and visuals using Canva; directed on-site film production and video editing; managed social media communities, responded to comments, and guided prospects to appropriate sales channels; supervised a 40-person team and organized two major awareness events; collaborated with medical clubs on content about medical plants and essential oils; ensured accuracy of medical information through source verification.

Developed and implemented a content strategy for AAMA's Facebook and Instagram pages. Produced 42 pieces of content in 3 months, including 16 carousel posts, for educational and promotional objectives. Conducted scientific literature research to enable evidence-based medicine content for physicians and pharmacists. Transformed study data and statistics into scripts aligned with the communications department's objectives. Designed educational carousels and masterclass posts using Canva. Directed the on-site filmmaker, guiding shot selection and sequences during trainings and activities. Managed Facebook and Instagram communities by responding to comments and messages, directing prospects to appropriate sales contacts, and creating interactive stories and polls to boost engagement. Adjusted the editorial content strategy by incorporating sales team feedback and aligning with the communications department's priorities, resulting in a 16% to 20% increase in AAMA's engagement rate.

Developed and implemented a health content strategy for the division’s Facebook and Instagram pages. Produced 42 content pieces in 3 months, including 16 carousel posts, for educational and promotional objectives. Designed educational carousels with Canva, directed on-site shoots, edited videos, managed comments, and drove engagement. Coordinated with the editorial team to align with department priorities, and contributed to a 16-20% increase in AAMA engagement by integrating sales feedback and creative assets.