George Katsinoulas

Performance Marketing Manager at Orlik Gallery

Spearhead performance marketing strategies to drive online and offline sales for a premium art gallery. Manage paid advertising campaigns across Meta (Facebook, Instagram), Google Ads, and other digital platforms. Develop and implement conversion rate optimization strategies to improve e-commerce sales. Oversee email marketing campaigns to increase customer retention and engagement. Lead A/B testing initiatives to optimize creative assets, landing pages, and ad performance.

Marketing Campaign Manager at Htt Pool

Designed and executed high-impact campaigns for Facebook, TikTok, and LinkedIn. Monitored ad performance using analytics tools, optimizing ROI for clients across diverse industries. Coordinated influencer marketing collaborations to amplify brand reach and drive engagement. Conducted in-depth performance reviews for clients, providing actionable insights and growth strategies. Developed tailored media strategies to achieve business objectives, including lead generation and brand awareness.

Account Manager at Nemo Digital

Managed digital campaigns across Facebook Ads Manager, ensuring maximum reach and conversions. Provided full-page management for key clients. Utilized Adobe Experience Manager to update and optimize web content. Collaborated with cross-functional teams to ensure successful execution of digital campaigns and promotions. Conducted keyword research and audience analysis to refine targeting strategies.

Marketing Specialist at SAS Institute

Leveraged SAS Visual Analytics to analyze marketing data and drive data-informed decision-making. Designed LinkedIn and email marketing campaigns, improving engagement rates by 15%. Monitored and optimized sales platforms, ensuring a seamless user experience. Conducted segmentation and targeting analysis using SAS Marketing Automation tools. Delivered impactful reporting on lead performance and conversion metrics.

Back Office Administrator in Digital Marketing at YOU.gr

Assisted in the redesign of the B2C website YOU.gr to improve product display and user experience. Created and enriched product descriptions following SEO best practices, enhancing organic traffic. Managed metadata for product pages, optimizing search engine visibility. Oversaw promotional pages, including Crazy Offers and blog content management. Supported CRM operations, including coupon issuance and B2B order processing.