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Hi, I’m Aalaa— a Communications & Content Specialist blending media strategy with digital storytelling and cross-functional collaboration. I excel at crafting engaging narratives across platforms and supporting mission-driven campaigns. I’m passionate about building strong brands through thoughtful design, data-informed storytelling, and hands-on production—from social media to video and editorial work. I love turning complex ideas into clear, compelling visuals and messages.…Hi, I’m Aalaa— a Communications & Content Specialist blending media strategy with digital storytelling and cross-functional collaboration. I excel at crafting engaging narratives across platforms and supporting mission-driven campaigns. I’m passionate about building strong brands through thoughtful design, data-informed storytelling, and hands-on production—from social media to video and editorial work. I love turning complex ideas into clear, compelling visuals and messages.

Aalaa Khalid

Content Producer, Social Media Manager, Copywriter, +4

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Hi, I’m Aalaa— a Communications & Content Specialist blending media strategy with digital storytelling and cross-functional collaboration. I excel at crafting engaging narratives across platforms and supporting mission-driven campaigns. I’m passionate about building strong brands through thoughtful design, data-informed storytelling, and hands-on production—from social media to video and editorial work. I love turning complex ideas into clear, compelling visuals and messages.…Hi, I’m Aalaa— a Communications & Content Specialist blending media strategy with digital storytelling and cross-functional collaboration. I excel at crafting engaging narratives across platforms and supporting mission-driven campaigns. I’m passionate about building strong brands through thoughtful design, data-informed storytelling, and hands-on production—from social media to video and editorial work. I love turning complex ideas into clear, compelling visuals and messages.

Available to hire

Hi, I’m Aalaa— a Communications & Content Specialist blending media strategy with digital storytelling and cross-functional collaboration. I excel at crafting engaging narratives across platforms and supporting mission-driven campaigns.

I’m passionate about building strong brands through thoughtful design, data-informed storytelling, and hands-on production—from social media to video and editorial work. I love turning complex ideas into clear, compelling visuals and messages.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Documentary Filmmaker at Ravi: From Life Line to Life Less

August 1, 2025 - Present

Wrote, directed, and produced a full-length documentary addressing the cultural and environmental decline of the River Ravi; secured high-profile interviews with activists, academics, and policymakers; led all production elements including drone shoots, fieldwork, and post-production; delivered a compelling narrative on heritage and sustainability that positions the film as both creative output and advocacy tool.

Studio Assistant at Zohra Rahman Jewellery

January 1, 2025 - March 1, 2025

Drove creative direction and public messaging for a 10-year anniversary campaign (lookbooks, invites, branded visuals); produced 200+ product shots for e-commerce and campaign use; implemented evergreen content calendar; increased posting consistency and engagement by 35%.

Project Lead at Green Lahore (Kinnaird College)

January 1, 2024 - December 31, 2025

Founded and led a university-wide environmental initiative promoting recycling and sustainability; designed awareness campaigns, introducing recycling bins across campus and engaging 200+ students; secured institutional support and built partnerships with NGOs, positioning the project as a model for student-led sustainability.

Social Media Manager at Propaganda / PG Bazaar

June 1, 2023 - June 1, 2024

In an independent media company focusing on news, arts, and culture, scaled Instagram following by 88% (32k → 60k) in 8 months; increased impressions 250% (20k → 70k/month) through data-driven campaigns and youth-focused Reels/TikTok; directed event campaigns boosting attendance by 40% and positioned the brand as a cultural hub. Managed content team and introduced editorial calendars, improving workflow and cross-platform consistency.

Founder at RASSA ASY

January 1, 2020 - December 31, 2022

Launched a clean-label, small-batch food brand in Lahore; built brand from concept to market, developing identity, packaging, and digital strategy; expanded customer base 6x from 5 to 30+ monthly clients in four months; pioneered a sustainable model, cutting packaging waste by 40% through eco-conscious design.