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I'm Aurora Domingo Valiente, a Marketing & Insights Specialist and MBA candidate, passionate about turning digital and social data into actionable business insights. I thrive on turning campaigns into measurable outcomes and helping brands grow through data-driven storytelling. With hands-on experience across social platforms (Instagram, TikTok, Facebook, LinkedIn), newsletters, events, and influencer collaborations, I analyze performance, spot trends, and craft recommendations that optimize reach, engagement, and revenue. I'm skilled in campaign analysis, reporting, dashboards, and data storytelling to support business objectives.…I'm Aurora Domingo Valiente, a Marketing & Insights Specialist and MBA candidate, passionate about turning digital and social data into actionable business insights. I thrive on turning campaigns into measurable outcomes and helping brands grow through data-driven storytelling. With hands-on experience across social platforms (Instagram, TikTok, Facebook, LinkedIn), newsletters, events, and influencer collaborations, I analyze performance, spot trends, and craft recommendations that optimize reach, engagement, and revenue. I'm skilled in campaign analysis, reporting, dashboards, and data storytelling to support business objectives.

Aurora Domingo Valiente

Marketing Analyst, Data Analyst, Social Media Manager, +2

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I'm Aurora Domingo Valiente, a Marketing & Insights Specialist and MBA candidate, passionate about turning digital and social data into actionable business insights. I thrive on turning campaigns into measurable outcomes and helping brands grow through data-driven storytelling. With hands-on experience across social platforms (Instagram, TikTok, Facebook, LinkedIn), newsletters, events, and influencer collaborations, I analyze performance, spot trends, and craft recommendations that optimize reach, engagement, and revenue. I'm skilled in campaign analysis, reporting, dashboards, and data storytelling to support business objectives.…I'm Aurora Domingo Valiente, a Marketing & Insights Specialist and MBA candidate, passionate about turning digital and social data into actionable business insights. I thrive on turning campaigns into measurable outcomes and helping brands grow through data-driven storytelling. With hands-on experience across social platforms (Instagram, TikTok, Facebook, LinkedIn), newsletters, events, and influencer collaborations, I analyze performance, spot trends, and craft recommendations that optimize reach, engagement, and revenue. I'm skilled in campaign analysis, reporting, dashboards, and data storytelling to support business objectives.

Available to hire

I’m Aurora Domingo Valiente, a Marketing & Insights Specialist and MBA candidate, passionate about turning digital and social data into actionable business insights. I thrive on turning campaigns into measurable outcomes and helping brands grow through data-driven storytelling.

With hands-on experience across social platforms (Instagram, TikTok, Facebook, LinkedIn), newsletters, events, and influencer collaborations, I analyze performance, spot trends, and craft recommendations that optimize reach, engagement, and revenue. I’m skilled in campaign analysis, reporting, dashboards, and data storytelling to support business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Event Coordinator at Indiana Institute of Technology

August 1, 2024 - December 1, 2025

Supported execution of digital and in-person marketing campaigns, including social media, newsletters, e-blasts, events, and promotional initiatives. Managed day-to-day social media content campaigns across Instagram, TikTok, Facebook, and LinkedIn; monitored engagement, spotted trends, and identified opportunities. Led short-form video creation (Reels/TikTok) using CapCut and Adobe Premiere, focusing on hooks, pacing, and visual storytelling. Designed branded marketing assets using Canva and Photoshop, ensuring consistency in layout, typography, and visual identity. Analyzed performance metrics (reach, engagement, CTR proxies, GMV) and compiled weekly/monthly reports to inform campaign optimization and trend-based marketing decisions. Maintained PR and influencer coordination trackers, supporting gifting programs, communications, content delivery, and user-generated content collection.

Sales Associate at Decathlon

June 1, 2022 - September 1, 2022

Supported marketing and sales initiatives by analyzing customer behavior and purchase patterns, informing product recommendations and in-store engagement strategies. Delivered consultative selling to 50+ customers weekly, strengthening persuasion, objection handling, and product-benefit storytelling. Contributed to sales performance and campaign reporting using Excel, reinforcing data-informed decision making and optimization.

Sport Club Assistant at Liceo Erasmus

November 1, 2021 - March 1, 2022

Executed social media promotions and content scheduling, monitoring engagement metrics to refine messaging and creative performance. Coordinated events, matches, and community activities, tracking participation metrics to support data-driven decisions. Supported newsletter creation, basic copywriting, and content scheduling across club digital channels. Leveraged Microsoft Office to organize tasks, track progress, and ensure timely campaign execution.