Hi, I’m Samvel Balakhchyan. I’m a Creative Director with a track record of leading cross-functional teams across hospitality, fashion, and dining to deliver 15+ brand campaigns. I craft brand identities and creative directions that boost audience engagement and recognition. I thrive in remote/hybrid environments and enjoy turning complex briefs into clear, compelling visuals. I’ve built and led remote teams, scaled influencer programs, and driven content marketing strategies that increase engagement by 20–40% and streamline workflows to improve turnaround times. I’m passionate about storytelling, data-informed decisions, and collaborating with clients and stakeholders to deliver high-impact results.…

Samvel Balakhchyan

Hi, I’m Samvel Balakhchyan. I’m a Creative Director with a track record of leading cross-functional teams across hospitality, fashion, and dining to deliver 15+ brand campaigns. I craft brand identities and creative directions that boost audience engagement and recognition. I thrive in remote/hybrid environments and enjoy turning complex briefs into clear, compelling visuals. I’ve built and led remote teams, scaled influencer programs, and driven content marketing strategies that increase engagement by 20–40% and streamline workflows to improve turnaround times. I’m passionate about storytelling, data-informed decisions, and collaborating with clients and stakeholders to deliver high-impact results.…

Available to hire

Hi, I’m Samvel Balakhchyan. I’m a Creative Director with a track record of leading cross-functional teams across hospitality, fashion, and dining to deliver 15+ brand campaigns. I craft brand identities and creative directions that boost audience engagement and recognition. I thrive in remote/hybrid environments and enjoy turning complex briefs into clear, compelling visuals.

I’ve built and led remote teams, scaled influencer programs, and driven content marketing strategies that increase engagement by 20–40% and streamline workflows to improve turnaround times. I’m passionate about storytelling, data-informed decisions, and collaborating with clients and stakeholders to deliver high-impact results.

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Language

English
Fluent
Armenian
Fluent
Russian
Advanced
Korean
Intermediate

Work Experience

Creative Director at TEN
February 1, 2022 - July 20, 2025
Led a cross-functional team of 10+ across industries, delivering 15+ high-quality brand campaigns. Created brand identity and creative direction for clients, enabling a 30% improvement in audience engagement and brand recognition. Executed multi-channel marketing strategies, increasing customer interactions by 25% and improving partner-brand conversion rates. Researched and implemented emerging creative technologies to enhance storytelling and reduced project turnaround time by 20%.
Founder & Creative Director at Ot.Hive
January 1, 2022 - June 1, 2024
Built a creative agency specializing in content marketing and storytelling; delivered 50+ campaigns across industries. Increased engagement and sales by 20–40% through content-driven strategies. Created and managed social media calendars, achieving 80% client retention. Led an 8+ member remote team, ensuring high-quality execution.
Senior Content Manager at GoPlus
December 1, 2020 - October 1, 2021
Produced articles, improving visibility and rankings. Designed and implemented social media/email campaigns, driving 10–15% higher engagement. Conducted keyword research and analytics reviews to optimize content.
Senior Influencer Manager at The Soul Group
August 1, 2025 - Present
Owned influencer marketing initiatives spanning 40+ creators per campaign, including high-visibility flagship activations. Drove influencer strategy and creative direction, improving approval efficiency by ~30% through clearer briefs and structured feedback. Oversaw the full creator lifecycle, managing 90+ content deliverables across short-form and long-form formats. Partnered with legal and internal stakeholders to support contracting, compliance, and multi-market execution. Played a key role in scaling influencer output from early-stage execution to consistent weekly content pipelines.

Education

Bachelor of Business Administration at SolBridge International School of Business
September 1, 2021 - June 1, 2024
Bachelor of Business Administration at Korea University
September 1, 2024 - February 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality