Creative strategist and brand storyteller with experience in luxury beauty and premium lifestyle brands. Skilled in translating strategic intentions into distinctive narratives and editorial platforms. Background in PR, communications and influencer strategy within international environments (EMEA level), with a strong sensitivity to brand culture, desirability and tone of voice. Adept at developing concepts, scripts, campaign narratives and always-on editorial strategies aligned with brand heritage and contemporary culture. Fluent in English, Russian and French. Multicultural perspective shaped by living and working across six countries.

Dariya Siromyatnikovaskil

Creative strategist and brand storyteller with experience in luxury beauty and premium lifestyle brands. Skilled in translating strategic intentions into distinctive narratives and editorial platforms. Background in PR, communications and influencer strategy within international environments (EMEA level), with a strong sensitivity to brand culture, desirability and tone of voice. Adept at developing concepts, scripts, campaign narratives and always-on editorial strategies aligned with brand heritage and contemporary culture. Fluent in English, Russian and French. Multicultural perspective shaped by living and working across six countries.

Available to hire

Creative strategist and brand storyteller with experience in luxury beauty and premium lifestyle brands. Skilled in translating strategic intentions into distinctive narratives and editorial platforms.
Background in PR, communications and influencer strategy within international environments (EMEA level), with a strong sensitivity to brand culture, desirability and tone of voice. Adept at developing concepts, scripts, campaign narratives and always-on editorial strategies aligned with brand heritage and contemporary culture.
Fluent in English, Russian and French. Multicultural perspective shaped by living and working across six countries.

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Language

Russian
Fluent
English
Fluent
French
Fluent
Italian
Intermediate

Work Experience

Co-Founder at Bali Collection Indonesia
January 1, 2023 - December 31, 2024
Co-founded a lifestyle and home interior brand inspired by Balinese culture, defining brand identity, positioning and visual universe. Developed the brand narrative, tone of voice and content strategy across digital channels. Directed photo shoots and creative production, shaping a cohesive aesthetic aligned with premium lifestyle codes. Built influencer partnerships and community engagement initiatives. Led brand activations and events to drive visibility and desirability.
Founder & Creative Director at Open Up Club Indonesia
January 1, 2022 - December 31, 2023
Founded a cross-cultural speaking and exchange community in Bali, building a platform for dialogue, creativity and personal development. Designed concept, identity and experience of the community, shaping its culture and positioning. Produced and hosted 70+ live events, developing a loyal international audience. Built digital presence, storytelling and engagement strategies across platforms. Fostered partnerships with local venues and creators.
Sales & Marketing Support at SDG Real Estate Indonesia, UK
January 1, 2023 - December 31, 2024
Conducted market analysis and competitive intelligence to support positioning of premium real estate projects. Contributed to marketing materials and communications strategies for international audiences. Supported launch events and client experiences. Closed over $550K in sales across multilingual markets.

Education

Bachelor in International Economic Relations at MGIMO University
January 1, 2016 - January 1, 2020
MSc in Marketing & Creativity (Fashion & Luxury Track) at ESCP Business School
January 1, 2023 - January 1, 2025
MSc in Marketing & Creativity (Fashion & Luxury Track) at ESCP Business School
January 1, 2023 - January 1, 2025
Bachelor in International Economic Relations at MGIMO University
January 1, 2016 - January 1, 2020

Qualifications

MSc in Marketing & Creativity (Fashion & Luxury Track)
January 1, 2023 - January 1, 2025
Bachelor in International Economic Relations
January 1, 2016 - January 1, 2020

Industry Experience

Media & Entertainment, Real Estate & Construction, Education, Professional Services, Retail, Travel & Hospitality