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Hello! I’m Nidhi Tiwari, a CRM & Marketing Automation Specialist with 8+ years of experience driving lead generation, segmentation, and campaign orchestration across Salesforce Marketing Cloud, Eloqua, Responsys, and HubSpot. I excel at building scalable, trigger-based journeys and sales-aligned campaigns that convert, using data-driven strategies and behavioral analytics to personalize outreach and optimize funnel performance. I thrive in cross-functional teams, translating business goals into scalable journeys and content strategies. My approach blends analytics, A/B testing, and close collaboration with sales to improve velocity, reduce churn, and drive growth through personalized, outcome-focused campaigns.…Hello! I’m Nidhi Tiwari, a CRM & Marketing Automation Specialist with 8+ years of experience driving lead generation, segmentation, and campaign orchestration across Salesforce Marketing Cloud, Eloqua, Responsys, and HubSpot. I excel at building scalable, trigger-based journeys and sales-aligned campaigns that convert, using data-driven strategies and behavioral analytics to personalize outreach and optimize funnel performance. I thrive in cross-functional teams, translating business goals into scalable journeys and content strategies. My approach blends analytics, A/B testing, and close collaboration with sales to improve velocity, reduce churn, and drive growth through personalized, outcome-focused campaigns.

Nidhi Tiwari

Marketing Automation Specialist, Marketing Strategist, Growth Marketer, +2

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Hello! I’m Nidhi Tiwari, a CRM & Marketing Automation Specialist with 8+ years of experience driving lead generation, segmentation, and campaign orchestration across Salesforce Marketing Cloud, Eloqua, Responsys, and HubSpot. I excel at building scalable, trigger-based journeys and sales-aligned campaigns that convert, using data-driven strategies and behavioral analytics to personalize outreach and optimize funnel performance. I thrive in cross-functional teams, translating business goals into scalable journeys and content strategies. My approach blends analytics, A/B testing, and close collaboration with sales to improve velocity, reduce churn, and drive growth through personalized, outcome-focused campaigns.…Hello! I’m Nidhi Tiwari, a CRM & Marketing Automation Specialist with 8+ years of experience driving lead generation, segmentation, and campaign orchestration across Salesforce Marketing Cloud, Eloqua, Responsys, and HubSpot. I excel at building scalable, trigger-based journeys and sales-aligned campaigns that convert, using data-driven strategies and behavioral analytics to personalize outreach and optimize funnel performance. I thrive in cross-functional teams, translating business goals into scalable journeys and content strategies. My approach blends analytics, A/B testing, and close collaboration with sales to improve velocity, reduce churn, and drive growth through personalized, outcome-focused campaigns.

Available to hire

Hello! I’m Nidhi Tiwari, a CRM & Marketing Automation Specialist with 8+ years of experience driving lead generation, segmentation, and campaign orchestration across Salesforce Marketing Cloud, Eloqua, Responsys, and HubSpot. I excel at building scalable, trigger-based journeys and sales-aligned campaigns that convert, using data-driven strategies and behavioral analytics to personalize outreach and optimize funnel performance.

I thrive in cross-functional teams, translating business goals into scalable journeys and content strategies. My approach blends analytics, A/B testing, and close collaboration with sales to improve velocity, reduce churn, and drive growth through personalized, outcome-focused campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Client Success & Project Coordinator at Circulator

July 1, 2025 - Present

Coordinate and deliver digital marketing and CRM automation projects for 18 clients, planning scopes and timelines in Monday.com. Manage client communications, prepare reports, and drive email, SMS, and web campaigns using SFMC, HTML/CSS/JavaScript. Lead behavioral segmentation across lifecycle journeys and map customer behaviors to tailored engagement strategies that drive retention and cross-sell opportunities.

CRM Implementation Specialist at Arlo Technologies

December 1, 2023 - Present

Led CRM strategies across SFMC, Klaviyo, and Swerve to streamline marketing automation and improve customer engagement. Generated €150K+ attributed revenue through lifecycle campaign optimization. Designed and optimized multi-stage lead nurturing flows (Email & SMS) using SFMC Journey Builder, Automation Studio, and Email Studio. Implemented SLA-based lead handoff, enrichment workflows, and dynamic audience segmentation to boost engagement and sales readiness.

I.T Analyst at Tata Consultancy Services

March 1, 2021 - August 1, 2022

Managed end-to-end Eloqua implementations, campaign automation, and lead nurturing workflows. Built and customized Eloqua assets (Forms, Landing Pages, Emails, microsites) and integrated Eloqua with Salesforce for seamless data flow. Delivered BI dashboards (OBIEE) and migrated assets from Acoustic to Eloqua to enhance performance and attribution.

Senior Developer at Cognizant Technology Solutions

June 1, 2016 - February 1, 2021

Automated campaigns across Eloqua, SFMC, and Responsys; built Liveclicker interactive campaigns and audience filters. Delivered OBIEE-based performance reports and end-to-end Eloqua campaigns integrated with Salesforce. Improved lead conversion through redesigned nurture programs and data-driven engagement strategies across TOFU, MOFU, and BOFU stages.