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I am a seasoned Digital Marketing Consultant based in Chester, Connecticut, with deep expertise in Google’s marketing ecosystem. I specialize in developing and optimizing campaigns across Google Ads (Search, Display, and Performance Max), leveraging Google Analytics for data-driven insights, and using Google Search Console to improve organic visibility and technical performance. I help B2B and B2C brands grow through strategic SEO, SEM, and PPC initiatives rooted in measurable outcomes. From conducting comprehensive audits to refining keyword strategies and optimizing conversion tracking, I turn Google-driven data into scalable growth opportunities.…I am a seasoned Digital Marketing Consultant based in Chester, Connecticut, with deep expertise in Google’s marketing ecosystem. I specialize in developing and optimizing campaigns across Google Ads (Search, Display, and Performance Max), leveraging Google Analytics for data-driven insights, and using Google Search Console to improve organic visibility and technical performance. I help B2B and B2C brands grow through strategic SEO, SEM, and PPC initiatives rooted in measurable outcomes. From conducting comprehensive audits to refining keyword strategies and optimizing conversion tracking, I turn Google-driven data into scalable growth opportunities.

Deborah Norton

Marketing Consultant, Digital Marketer, Content Creator, +2

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I am a seasoned Digital Marketing Consultant based in Chester, Connecticut, with deep expertise in Google’s marketing ecosystem. I specialize in developing and optimizing campaigns across Google Ads (Search, Display, and Performance Max), leveraging Google Analytics for data-driven insights, and using Google Search Console to improve organic visibility and technical performance. I help B2B and B2C brands grow through strategic SEO, SEM, and PPC initiatives rooted in measurable outcomes. From conducting comprehensive audits to refining keyword strategies and optimizing conversion tracking, I turn Google-driven data into scalable growth opportunities.…I am a seasoned Digital Marketing Consultant based in Chester, Connecticut, with deep expertise in Google’s marketing ecosystem. I specialize in developing and optimizing campaigns across Google Ads (Search, Display, and Performance Max), leveraging Google Analytics for data-driven insights, and using Google Search Console to improve organic visibility and technical performance. I help B2B and B2C brands grow through strategic SEO, SEM, and PPC initiatives rooted in measurable outcomes. From conducting comprehensive audits to refining keyword strategies and optimizing conversion tracking, I turn Google-driven data into scalable growth opportunities.

Available to hire

I am a seasoned Digital Marketing Consultant based in Chester, Connecticut, with deep expertise in Google’s marketing ecosystem. I specialize in developing and optimizing campaigns across Google Ads (Search, Display, and Performance Max), leveraging Google Analytics for data-driven insights, and using Google Search Console to improve organic visibility and technical performance.

I help B2B and B2C brands grow through strategic SEO, SEM, and PPC initiatives rooted in measurable outcomes. From conducting comprehensive audits to refining keyword strategies and optimizing conversion tracking, I turn Google-driven data into scalable growth opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Consultant | Speaker at Bravo! Interactive Media

January 1, 2008 - Present

Implemented cutting-edge SEO strategies to improve organic rankings and web traffic using Google Analytics, Google Search Console, Google Tag Manager, Bing Webmaster Tools, and other measurement tools. Led cross-functional teams to deliver comprehensive digital solutions with measurable KPIs. Produced SEO-optimized content for websites, blogs, emails, and social media, coordinating distribution across multiple channels. Performed technical and content audits on WordPress, Joomla, Drupal, and Shopify. Developed and executed content marketing campaigns for B2B & B2C clients to drive YOY growth with tracking and continual optimization. Created and managed PPC and social media campaigns across Google Ads, Bing Ads, LinkedIn, and X (Twitter) with monthly spends over $25K. Managed Google Business Profiles & Bing Places for SMBs.

Judge at U.S. Search Awards

January 1, 2019 - Present

Evaluated and judged the best United States agencies in SEO, PPC, and Content Marketing Campaigns, gaining insights into industry best practices and trends.

Digital Marketing Advisor | Workshop Instructor at University of Hartford Entrepreneurial Center & Women’s Business Center

January 1, 2018 - January 1, 2023

Led digital marketing workshops on fundamentals of SEO, technical SEO, YouTube optimization, Google Business Profile, landing page creation, content marketing strategies, and social media marketing for entrepreneurs and adult learners. Created and implemented digital marketing strategies for the Center’s clients, including landing pages, PPC campaigns, SEO, and Google Business Profiles.

Freelance Web Consultant at Self-Employed / Freelance

January 1, 2002 - January 1, 2008

Designed and implemented websites and digital marketing strategies for startups, focusing on SEO, SEM, and optimized content creation. Utilized CRM systems like HubSpot and Marketo for campaign tracking and optimization, enhancing lead generation and conversion rates.

Instructor, Digital Marketing at Old Saybrook Adult Education Program

January 1, 2002 - January 1, 2014

Taught courses on website essentials, including the use of CMS systems and online marketing, to adult learners.

Director of Business Development at CATALYST I WPP GroupM

January 1, 1999 - January 1, 2001

Drove revenue growth and developed client relationships in the tech sector, focusing on B2B technical products and services. Implemented online marketing strategies and managed campaigns across various digital platforms, including SEO and paid social media.