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I’m a passionate Social Media Strategist with over five years of experience executing and supporting organic social media strategies for diverse brands. My journey has allowed me to collaborate across various industries, be it in publishing, community management, or digital storytelling. I thrive on transforming creative ideas into impactful content that resonates with audiences. I believe in the power of storytelling and the unique potential of each brand I work with. Through strategic planning and effective communication, I help brands connect with their audience while maximizing engagement and drive growth. My goal is to combine creativity with data-driven insights to craft compelling campaigns that leave a lasting impact.…I’m a passionate Social Media Strategist with over five years of experience executing and supporting organic social media strategies for diverse brands. My journey has allowed me to collaborate across various industries, be it in publishing, community management, or digital storytelling. I thrive on transforming creative ideas into impactful content that resonates with audiences. I believe in the power of storytelling and the unique potential of each brand I work with. Through strategic planning and effective communication, I help brands connect with their audience while maximizing engagement and drive growth. My goal is to combine creativity with data-driven insights to craft compelling campaigns that leave a lasting impact.

Dayna Gibbs

Social Media Manager, Content Creator, Content Strategist, +7

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I’m a passionate Social Media Strategist with over five years of experience executing and supporting organic social media strategies for diverse brands. My journey has allowed me to collaborate across various industries, be it in publishing, community management, or digital storytelling. I thrive on transforming creative ideas into impactful content that resonates with audiences. I believe in the power of storytelling and the unique potential of each brand I work with. Through strategic planning and effective communication, I help brands connect with their audience while maximizing engagement and drive growth. My goal is to combine creativity with data-driven insights to craft compelling campaigns that leave a lasting impact.…I’m a passionate Social Media Strategist with over five years of experience executing and supporting organic social media strategies for diverse brands. My journey has allowed me to collaborate across various industries, be it in publishing, community management, or digital storytelling. I thrive on transforming creative ideas into impactful content that resonates with audiences. I believe in the power of storytelling and the unique potential of each brand I work with. Through strategic planning and effective communication, I help brands connect with their audience while maximizing engagement and drive growth. My goal is to combine creativity with data-driven insights to craft compelling campaigns that leave a lasting impact.

Available to hire

I’m a passionate Social Media Strategist with over five years of experience executing and supporting organic social media strategies for diverse brands. My journey has allowed me to collaborate across various industries, be it in publishing, community management, or digital storytelling. I thrive on transforming creative ideas into impactful content that resonates with audiences.

I believe in the power of storytelling and the unique potential of each brand I work with. Through strategic planning and effective communication, I help brands connect with their audience while maximizing engagement and drive growth. My goal is to combine creativity with data-driven insights to craft compelling campaigns that leave a lasting impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Executive at Self-Employed

October 1, 2021 - Present

Trusted to represent client brands online, overseeing day-to-day publishing, community engagement, and audience interaction alongside strategic planning and performance optimisation. Development and execution of monthly content calendars, campaigns, and social strategies across Instagram, Facebook, TikTok, LinkedIn, and Flodesk. Generation of campaign ideas and deliverables for product launches, events, retreats, and seasonal promotions. Coordination and direction of creative shoots, working closely with photographers/videographers and acting as on-site producer or second shooter when needed. Provides monthly reporting and insights to guide ongoing optimisation and community engagement. Successfully building and scaling accounts by maintaining consistent growth and engagement through strategic scheduling, storytelling, and audience insights.

Content Creator + Shoot Co-ordinator at BajanPro Inc.

January 1, 2023 - Present

Delivered real-time content creation and live social coverage for major events, including Rally Barbados 2025. Ran Facebook Live segments with high engagement, alongside dynamic reel content to drive audience interest throughout the 3-day event. Collaborated with media teams and presenters to manage live walkthroughs, interviews, crowd shots, and coverage of key moments. Acted as shoot coordinator, storyboard creator, and second shooter on commercial campaigns, ensuring timely and efficient delivery while aligning with brand vision. Familiar with Adobe Lightroom for post-production editing when needed.

Digital Strategist & Social Media Manager at Studio Five

January 2, 2024 - Present

Provided Social Strategy and Digital Management services in collaboration with the Studio Five team, based on client briefings and project timelines. Responsibilities included ideating digital content for multiple client accounts across all social platforms; managing both paid and organic social media promotions; crafting tailored social strategies for clients; conducting monthly social listening and reporting analytics; using photography and videography from past shoots to create content for assigned client content decks; copywriting and developing captions for all client content; managing client social media communities, engaging in online community management including interaction with relevant platforms and comments; scheduling client content and manually publishing when necessary.

Digital Strategy Internship at Studio Five

January 1, 2021 - December 31, 2021

Responsible for creating content for a diverse range of clients on a monthly basis, adeptly aligning with each client’s distinct brand and tone of voice. Client industries ranged from hospitality, restaurants, hotels, bars and hotels to clothing brands. Collaborated cross-functionally with other teams on projects including photoshoots, content shooting and compilation of engaging user-generated content (UGC).

Content Creator & Shoot Co-ordinator at BajanPro Inc.

January 1, 2023 - Present

Social Media Strategist at Self-Employed

October 1, 2021 - Present

Developing content strategies for multiple clients, overseeing day-to-day publishing, community management, and audience engagement while building organic social media presence.

Content Creator & Shoot Co-ordinator at BajonPro Inc.

January 1, 2023 - Present

Responsible for creating live social coverage and dynamic content for major events, collaborating with teams to enhance brand visibility and engagement.