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I am a UX Writer and Content Designer with over eight years of experience crafting user-centered interfaces for apps, websites, and digital experiences. I help teams balance user needs with business goals through clear messaging and scalable content strategies. I enjoy leading style guidelines, shaping multi-channel communications, and mentoring junior writers. In my spare time I host and edit podcasts, exploring storytelling through audio and building communities around ideas.…I am a UX Writer and Content Designer with over eight years of experience crafting user-centered interfaces for apps, websites, and digital experiences. I help teams balance user needs with business goals through clear messaging and scalable content strategies. I enjoy leading style guidelines, shaping multi-channel communications, and mentoring junior writers. In my spare time I host and edit podcasts, exploring storytelling through audio and building communities around ideas.

FELIPE XAVIER

UX Writer, Content Designer, Copywriter, +2

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I am a UX Writer and Content Designer with over eight years of experience crafting user-centered interfaces for apps, websites, and digital experiences. I help teams balance user needs with business goals through clear messaging and scalable content strategies. I enjoy leading style guidelines, shaping multi-channel communications, and mentoring junior writers. In my spare time I host and edit podcasts, exploring storytelling through audio and building communities around ideas.…I am a UX Writer and Content Designer with over eight years of experience crafting user-centered interfaces for apps, websites, and digital experiences. I help teams balance user needs with business goals through clear messaging and scalable content strategies. I enjoy leading style guidelines, shaping multi-channel communications, and mentoring junior writers. In my spare time I host and edit podcasts, exploring storytelling through audio and building communities around ideas.

Available to hire

I am a UX Writer and Content Designer with over eight years of experience crafting user-centered interfaces for apps, websites, and digital experiences. I help teams balance user needs with business goals through clear messaging and scalable content strategies.

I enjoy leading style guidelines, shaping multi-channel communications, and mentoring junior writers. In my spare time I host and edit podcasts, exploring storytelling through audio and building communities around ideas.

Skills

Copywriting

Figma

Podcast Production

Experience Level

Copywriting

Expert

Figma

Expert

Podcast Production

Expert

Language

Italian

Beginner

Work Experience

Freelance Content Designer / UX Writer at Noodle

June 1, 2025 - Present

Developed and executed content strategies aimed at attracting students for major US universities; created accessible email and SMS campaigns with high conversion; collaborated with UX designers to weave messaging into user onboarding flows.

Senior Content Designer / UX Writer at Badaró

August 1, 2021 - Present

Consulted on content design and UX writing for Brazilian and global clients; led workshops and created style guides to ensure multi-channel message consistency; mentored junior writers to establish best practices in product communications.

Translator / Localization Specialist at Spreaker / Voxnest

July 1, 2020 - September 1, 2022

Translated and localized site content, FAQs, and marketing materials for international markets; coordinated with marketing and product teams to ensure linguistic accuracy and brand tone; optimized translation workflows to reduce campaign launch times.

Content Writer / UX Microcopy Specialist at Social Bank

June 1, 2018 - July 1, 2021

Wrote UX microcopy for web and mobile apps to improve navigation and user understanding; produced inbound and social content to boost engagement; created and presented a corporate podcast from scripting to editing.

Copywriter / Content Designer at HIP Agência de Publicidade

September 1, 2017 - June 1, 2018

Created and reviewed content for social campaigns; collaborated with designers to produce visuals with persuasive copy.

Curriculum Coordinator / Training Supervisor at Uptime English School

December 1, 2014 - July 1, 2016

Coordinated curriculum development and trainer training; managed schedules and performance evaluations, elevating teaching standards.

English Teacher at Wizard

February 1, 2011 - May 1, 2018

Taught English in groups and individual sessions with customized lesson plans; implemented interactive methods to increase engagement and retention.