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Hi, I’m Vinitha Selvaraj, a results-driven digital marketing professional with extensive experience driving ROI and brand growth across Google Ads, Meta, LinkedIn, and YouTube. I specialize in data-driven campaign optimization, content strategy, and managing social media presence to expand reach and engagement. Collaborating with cross-functional teams, I translate insights into actionable growth plans, experiment with creative formats, and help brands build a strong online presence through thoughtful planning and execution.…Hi, I’m Vinitha Selvaraj, a results-driven digital marketing professional with extensive experience driving ROI and brand growth across Google Ads, Meta, LinkedIn, and YouTube. I specialize in data-driven campaign optimization, content strategy, and managing social media presence to expand reach and engagement. Collaborating with cross-functional teams, I translate insights into actionable growth plans, experiment with creative formats, and help brands build a strong online presence through thoughtful planning and execution.

Vinitha Selvaraj

Social Media Manager, Digital Marketer, PPC Manager, +2

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Hi, I’m Vinitha Selvaraj, a results-driven digital marketing professional with extensive experience driving ROI and brand growth across Google Ads, Meta, LinkedIn, and YouTube. I specialize in data-driven campaign optimization, content strategy, and managing social media presence to expand reach and engagement. Collaborating with cross-functional teams, I translate insights into actionable growth plans, experiment with creative formats, and help brands build a strong online presence through thoughtful planning and execution.…Hi, I’m Vinitha Selvaraj, a results-driven digital marketing professional with extensive experience driving ROI and brand growth across Google Ads, Meta, LinkedIn, and YouTube. I specialize in data-driven campaign optimization, content strategy, and managing social media presence to expand reach and engagement. Collaborating with cross-functional teams, I translate insights into actionable growth plans, experiment with creative formats, and help brands build a strong online presence through thoughtful planning and execution.

Available to hire

Hi, I’m Vinitha Selvaraj, a results-driven digital marketing professional with extensive experience driving ROI and brand growth across Google Ads, Meta, LinkedIn, and YouTube. I specialize in data-driven campaign optimization, content strategy, and managing social media presence to expand reach and engagement.

Collaborating with cross-functional teams, I translate insights into actionable growth plans, experiment with creative formats, and help brands build a strong online presence through thoughtful planning and execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Coordinator at GoodBot

January 1, 2026 - Present

Enhanced brand visibility by managing and optimizing GoodBot’s social media presence across Instagram and LinkedIn, driving steady growth in followers, engagement, and content reach. Implemented content calendars, monitored performance metrics, and refined posting strategies to boost reach and brand resonance.

Senior Digital Marketing Consultant at INFOZUB Private Limited

April 1, 2020 - December 1, 2024

Led ROI-focused campaigns across Google Ads, Meta, LinkedIn, Bing, and YouTube, achieving 20% ROI improvement and delivering 80+ conversions monthly through data-driven optimization. Analyzed Google Analytics, Search Console, and conversion metrics to improve funnel efficiency by 22%. Conducted in-depth competitor and market analyses against 15+ rivals, contributing to 22% growth in market share and higher customer retention. Raised social media engagement by 40% with platform-specific content, growing the audience to 20K+ users.

Digital Marketing Associate at INFOZUB Private Limited

June 1, 2016 - March 1, 2020

Increased organic website traffic by 60% through keyword research, SEO best practices, and SEO-friendly WordPress sites and landing pages. Improved audience engagement by 28% by planning and producing posts, reels, polls across 5+ platforms with consistent brand voice and alignment to industry trends. Improved content performance metrics by 25% by monitoring reach, engagement, and conversion data and delivering actionable performance reports to 20+ clients. Accelerated content production turnaround by 15% through close collaboration with designers and cross-functional teams.