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I have built, grown and scaled communications functions from the ground up, overseeing the entire program. I’m passionate about strategic communications, deeply understanding the business at its core and setting strategies that support and exceed goals. I thrive in fast‑paced environments and have experience both in-house and agency across executive and corporate communications, brand storytelling, crisis management, event planning, media training and social media. I excel at translating complex business needs into clear messaging, building strong relationships with stakeholders, and driving measurable results. My track record spans developing and executing campaigns, managing budgets and timelines, and mentoring teams to grow their capabilities across communication channels.…I have built, grown and scaled communications functions from the ground up, overseeing the entire program. I’m passionate about strategic communications, deeply understanding the business at its core and setting strategies that support and exceed goals. I thrive in fast‑paced environments and have experience both in-house and agency across executive and corporate communications, brand storytelling, crisis management, event planning, media training and social media. I excel at translating complex business needs into clear messaging, building strong relationships with stakeholders, and driving measurable results. My track record spans developing and executing campaigns, managing budgets and timelines, and mentoring teams to grow their capabilities across communication channels.

MUKUL PALIWAL

Content Creator, Content Producer, Social Media Manager, +2

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I have built, grown and scaled communications functions from the ground up, overseeing the entire program. I’m passionate about strategic communications, deeply understanding the business at its core and setting strategies that support and exceed goals. I thrive in fast‑paced environments and have experience both in-house and agency across executive and corporate communications, brand storytelling, crisis management, event planning, media training and social media. I excel at translating complex business needs into clear messaging, building strong relationships with stakeholders, and driving measurable results. My track record spans developing and executing campaigns, managing budgets and timelines, and mentoring teams to grow their capabilities across communication channels.…I have built, grown and scaled communications functions from the ground up, overseeing the entire program. I’m passionate about strategic communications, deeply understanding the business at its core and setting strategies that support and exceed goals. I thrive in fast‑paced environments and have experience both in-house and agency across executive and corporate communications, brand storytelling, crisis management, event planning, media training and social media. I excel at translating complex business needs into clear messaging, building strong relationships with stakeholders, and driving measurable results. My track record spans developing and executing campaigns, managing budgets and timelines, and mentoring teams to grow their capabilities across communication channels.

Available to hire

I have built, grown and scaled communications functions from the ground up, overseeing the entire program. I’m passionate about strategic communications, deeply understanding the business at its core and setting strategies that support and exceed goals. I thrive in fast‑paced environments and have experience both in-house and agency across executive and corporate communications, brand storytelling, crisis management, event planning, media training and social media.

I excel at translating complex business needs into clear messaging, building strong relationships with stakeholders, and driving measurable results. My track record spans developing and executing campaigns, managing budgets and timelines, and mentoring teams to grow their capabilities across communication channels.

Skills

Copywriting

Branding

Social Media Design

Experience Level

Copywriting

Expert

Branding

Expert

Social Media Design

Expert

Work Experience

Marketing Projects and Events Manager at Cansel Group of Companies

September 1, 2021 - Present

Created communications and marketing materials to achieve objectives and maintain branding. Tracked KPIs and completed full analytics of digital campaigns. Deployed strategies across email campaigns, point-of-sale materials and online advertising. Developed and implemented targeted strategies to reach specific customers. Promoted solutions-focused campaigns to clients through assessment of their needs, preferences and challenges. Liaised with product experts and graphic designers to support content development to meet business needs. Planned and executed promotional materials to drive brand consistency. Oversaw preparation and management of event budgets to deliver at or below projected costs. Managed administrative logistics of events planning, event booking, and event promotions.

Real-Time Analyst at Just Eat Takeaway

March 1, 2020 - August 31, 2021

Compiled research data and gave professional presentations highlighting findings and recommended optimizations. Gathered, documented, and modeled data to assess business trends. Produced detailed and relevant reports for use in decision making. Planned hiring and ramp-down needs, phase shrinkage and adapt plans for assigned LOBs to deliver an optimal level of staffing to meet forecast demand within the budget envelope. Administered Contact Centre applications including functionalities of Workforce Management and Reporting tools by analyzing past and present performance information, drawing conclusions, predicting future trends and making recommendations.

Communications Consultant at Self Employed

May 1, 2018 - February 29, 2020

Acted as liaison between media and company during press releases and interviews. Updated company media platforms to align with changing internal goals and external variables. Managed media relations for organizations to produce successful results. Increased revenues and supported business goals by developing public relations strategies and campaigns. Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.

Communications Coordinator at Manitoba Hydro

September 1, 2017 - April 30, 2018

Handled communications for the Keeyask Project; Led DE&I initiatives from the Project Managers’ side across multiple contractor groups and First Nation communications. Acted as communications consultant to support successful delivery of PMO projects. Delivered project communications to stakeholders including presentations at team meetings. Assisted Project Managers in project status updates and all project communications. Created Behavioral Change Management and Crisis Communication Plans as well as overarching communication strategies. Enhanced relations with partner First Nation communities to smooth project execution.

Communications Coordinator II at Westoba Credit Union

May 1, 2017 - June 30, 2017

Coordinated public relations and special event efforts, supporting governance communications. Assisted in member communications strategy to ensure a consistent brand experience across marketing and banking channels. Monitored and measured the effectiveness of internal communication using feedback and metrics. Led development and implementation of revised community investment strategy. Created communication products for different media and mediums.

Content Head at Emtici Engineering Limited

August 1, 2014 - July 31, 2016

Proofread, edited and evaluated final copy to verify content aligned with guidelines. Developed and maintained editorial standards for content. Worked with graphic artists and post-production teams to produce content. Delegated and tracked assignments and deadlines. Led corporate social responsibility function for the group. Supported event management for local, national and international events, exhibitions, tradeshows and conferences.

Communications Specialist at Inhouse Communications

May 1, 2012 - August 31, 2014

Communicated promotions, products and services to increase brand awareness. Met with media personnel to schedule interviews and issue statements. Copyedited and revised materials before distribution. Facilitated media training for executives. Created social media content across multiple platforms and managed queries to provide strong customer service.

Manager, Communications at Sandvik Asia Pvt. Ltd.

April 1, 2011 - February 29, 2012

Monitored daily activities and mentored team members; cross-trained staff for agility. Developed and implemented business strategies; led Organizational Change Management to ensure consistent messaging across 140 locations. Oversaw internal and external communications to support business goals.

Executive, Corporate Communications at Elecon Group of Companies

August 1, 2009 - March 31, 2011

Increased brand awareness through PR campaigns; Built and strengthened industry partnerships; Cultivated corporate image and identity; Advised on media talking points and speeches; Led a team of communications and media relations professionals; Collaborated with departments to develop integrated branding and public relations strategies.

Marketing Communication Specialist at Sterling-Hoffman

October 1, 2007 - May 31, 2008

Drove brand awareness through content campaigns; Wrote marketing, advertising and website copy; Trained and mentored peers to improve efficiency and quality of work; Managed surveys and data collection for campaigns.

Business Development Officer at Rose Marketing Private (India) Ltd.

May 1, 2005 - December 31, 2006

Collaborated with sales and marketing to support client acquisition; Negotiated and closed long-term agreements; Generated new business through marketing initiatives and strategic plans; Expanded sales opportunities with existing customers.