Available to hire
Hi, I’m Kawaljeet Kaur. I’m a Senior SEO Specialist with 3+ years of agency experience delivering holistic campaigns for local, national, and global brands. I specialize in technical SEO, AI-first search optimization (ChatGPT, Gemini, Perplexity), Google Business Profile management, creative link-building, and turning data into clear, impact-driven strategies that move the needle.
I’m passionate about mentoring junior teammates, building trusted client relationships, and collaborating cross-functionally to embed SEO across campaigns and product launches. I stay ahead of algorithm updates and AI search landscape shifts to protect and grow rankings, and I love translating complex data into actionable roadmaps that teams can rally behind.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
SEO Specialist at Netsterz Infotech Pvt. Ltd.
December 1, 2022 - January 31, 2024Performed keyword research, optimized pages (titles, meta descriptions, image alt tags, headings, URLs), and implemented basic on-page SEO recommendations. Updated content with keyword data, conducted competitor keyword research, and created XML sitemaps while checking indexing status in Google Search Console. Identified and fixed technical issues such as 404 pages, redirects, and broken links. Participated in off-page activities, assisted with local business listings, and tracked daily keyword rankings using Google Search Console and SEMrush/Ahrefs. Helped monitor site performance with Google Analytics and supported the content team with SEO guidelines and readability suggestions. Stayed updated on trends to continuously improve results.
SEO Specialist at Olam Solutions Pvt. Ltd.
February 1, 2024 - November 30, 2025Plan and execute advanced keyword research (long-tail, LSI, and competitor-based keywords). Develop on-page optimization strategies (internal linking, URL structure, schema markup, content hierarchy). Conduct full site audits (technical, content, UX, and backlinks) and coordinate with developers/writers. Manage technical SEO tasks such as crawl analysis, indexing issues, site speed, structured data, canonical tags, and log file insights. Create and manage backlink acquisition strategies (guest posts, outreach campaigns). Analyze competitor SEO strategies and identify growth opportunities. Create SEO content briefs, collaborate with writers, and ensure content aligns with search intent. Monitor core KPIs (organic traffic, impressions, CTR, bounce rate, conversions, ranking stability). Set up and manage Google Tag Manager events. Prepare detailed performance reports and present insights. Optimize local SEO (NAP consistency, reviews management, local citations, GBP). Coordinate with devel
Junior SEO Executive at Netsterz Infotech Pvt. Ltd.
December 1, 2022 - January 1, 2024Performed keyword research and implemented on-page SEO optimizations. Assisted with content optimization, internal linking, and metadata updates. Identified and fixed technical issues such as 404 errors and broken links. Conducted basic competitor and backlink research. Executed off-page SEO activities and supported local SEO listings. Monitored keyword rankings and website traffic using GSC and Analytics.
Senior SEO Specialist at Olam Solutions Pvt. Ltd.
February 1, 2024 - November 1, 2025Led advanced keyword research programs (long-tail, LSI, competitor-based) to drive new page creation and organic growth for local, national, and global clients. Designed holistic on-page optimization strategies — schema markup, internal linking, structured data — to enhance AI overviews and knowledge-graph visibility on ChatGPT, Gemini & Perplexity. Conducted full-scope technical SEO audits (crawl analysis, log file insights, indexing, canonical tags, site speed) and coordinated fixes with development and content teams. Built and managed link-building programs using Skyscraper techniques, HARO, manual outreach, and guest posting to secure high-authority backlinks and grow domain authority. Owned end-to-end Local SEO programs: Google Business Profile optimization, review-generation campaigns, citation audits, NAP consistency, and localized landing pages. Created AI-optimized content prompts and SEO briefs for large language models to secure featured snippets and AI answer appearance
Education
M.Tech – Computer Science Engineering at Swami Sarvanand Institute of Gurdaaspur, India
January 11, 2030 - January 1, 2025B.Tech – Computer Science Engineering at Beant Singh State University of Gurdaaspur, India
January 11, 2030 - January 1, 2021Qualifications
B.Tech in Computer Science Engineering (CSE)
January 11, 2030 - February 21, 2026M.Tech in Computer Science Engineering (CSE)
January 11, 2030 - February 21, 2026B.Tech in Computer Science Engineering (CSE)
January 11, 2030 - February 21, 2026M.Tech in Computer Science Engineering (CSE)
January 11, 2030 - February 21, 2026B.Tech in Computer Science Engineering (CSE)
January 11, 2030 - February 21, 2026M.Tech in Computer Science Engineering (CSE)
January 11, 2030 - February 21, 2026M.Tech — CSE
January 11, 2030 - April 5, 2026B.Tech — CSE
January 11, 2030 - April 5, 2026Google Analytics (GA4)
January 11, 2030 - April 5, 2026Google Search Ads
January 11, 2030 - April 5, 2026SEMrush SEO Fundamentals
January 11, 2030 - April 5, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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