With over 10 years of experience, I craft user-centered, scalable digital solutions across finance, healthcare, education, and retail. As a Senior Product Designer at Bullish, I led the design of core exchange features, optimizing desktop and mobile experiences through UX reviews and cross-functional collaboration. Certified as a PMI Agile Practitioner (PMI-ACP), I align design operations with Agile workflows, delivering impactful, data-driven products. Passionate about storytelling through design, I bring leadership, creativity, and a proven ability to lead projects from concept to launch. Letโ€™s connect and create meaningful, user-focused experiences together! ๐Ÿš€โ€ฆ

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With over 10 years of experience, I craft user-centered, scalable digital solutions across finance, healthcare, education, and retail. As a Senior Product Designer at Bullish, I led the design of core exchange features, optimizing desktop and mobile experiences through UX reviews and cross-functional collaboration. Certified as a PMI Agile Practitioner (PMI-ACP), I align design operations with Agile workflows, delivering impactful, data-driven products. Passionate about storytelling through design, I bring leadership, creativity, and a proven ability to lead projects from concept to launch. Letโ€™s connect and create meaningful, user-focused experiences together! ๐Ÿš€โ€ฆ

Available to hire

With over 10 years of experience, I craft user-centered, scalable digital solutions across finance, healthcare, education, and retail. As a Senior Product Designer at Bullish, I led the design of core exchange features, optimizing desktop and mobile experiences through UX reviews and cross-functional collaboration. Certified as a PMI Agile Practitioner (PMI-ACP), I align design operations with Agile workflows, delivering impactful, data-driven products.

Passionate about storytelling through design, I bring leadership, creativity, and a proven ability to lead projects from concept to launch. Letโ€™s connect and create meaningful, user-focused experiences together! ๐Ÿš€

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Language

English
Advanced

Work Experience

Senior Product Designer at Bullish (Crypto Exchange)
September 1, 2024 - September 1, 2025
Led end-to-end product design for core exchange features including trading, custody, onboarding flows, wallet connection UX, and the Admin CTRL internal platform; delivered user-centered experiences across desktop and mobile. Improved design quality and UX by conducting structured UX heuristics reviews, design QA, and competitive benchmarking. Strengthened crossโ€‘functional collaboration and design operations by facilitating handoffs with Product Owners, Engineers, and QA via Figma and Jira; governed the design system across squads and conducted workflow audits to align design and development processes.
Senior UX/UI Designer at Infosys (IT Consultancy)
November 1, 2023 - July 1, 2024
Led persona development, information architecture, user flows, customer journey mapping, and UI design; served as primary client contact; conducted UX research and benchmarking; supported client projects including The Henderson.
Senior UX Designer at Synpulse8 (IT Consultancy)
August 1, 2022 - October 1, 2023
Designed projects from concept to detailed design in partnership with engineering; conducted UX research and benchmarking for the private banking industry; developed and promoted Innovation Sprints alongside the Target Operating Model. Clients: DBS, IDFC, KGI, UOB, PULSE8.
UX Designer at QuantD ART (Crypto exchange platform) / Artzioneer (NFT Marketplace & blockchain consulting)
October 1, 2020 - July 1, 2022
Led, managed and designed web 3.0 CX/UX/UI platforms and apps; aligned marketing strategy with business goals across Central Asia and Hong Kong; provided digital creative and user experience solutions from pitching to execution; worked on platform UX/UI development, business and sales strategy, and project management.
Senior Art Director at Digitas (Digital Advertising Agency)
April 1, 2019 - May 1, 2020
Led and managed digital projects (UX/UI) from brainstorming, research to execution; provided digital creative and user experience solutions; contributed to digital transformation, branding, pitching, art direction, and UX/UI development for clients including TGI, Shangri-La Group, HSBC Life, Delta, and more.
Graphic Designer at Asiamarine / Fraser (Luxury yacht company)
March 1, 2018 - April 1, 2019
Provided integrated creative solutions and strategy; managed marketing campaigns, events, and production; worked on website revamp, CMS, EDM, social media, launch events, and printing material design.
Art Director at J. Walter Thompson (Advertising Agency)
July 1, 2016 - August 1, 2017
Provided integrated creative solutions; executed regional campaigns; involved in global pitching; art direction; designed and printed online and offline materials.

Education

Postgraduate Diploma in Design for Visual Communication at London College Of Communication
January 1, 2015 - February 21, 2026
Bachelor of Arts in Digital Media Broadcasting at City University Of Hong Kong School of Creative Media
January 1, 2012 - February 21, 2026

Qualifications

PMI Agile Certified Practitioner (PMI-ACP)
January 11, 2030 - February 21, 2026

Industry Experience

Financial Services, Healthcare, Education, Retail, Media & Entertainment, Software & Internet