Hi, I’m Guido Piedade. I’m a multicultural, multilingual operations director with more than 25 years of experience across banking, sports and entertainment, food & beverage, tourism, and more. I excel at project management and strategic consulting for European corporations, and I’m known for building strong teams, shaping brands, and driving sustainable growth. I’m adept at navigating diverse environments and cultures, and I enjoy turning complex challenges into clear, actionable plans. Over the years I’ve led initiatives spanning sales, marketing, HR, finance, and operations, always with a focus on measurable outcomes and strong stakeholder relationships. I’m passionate about leadership, adaptability, and creating positive impact for organizations and the people who drive them.

Guido Piedade

Hi, I’m Guido Piedade. I’m a multicultural, multilingual operations director with more than 25 years of experience across banking, sports and entertainment, food & beverage, tourism, and more. I excel at project management and strategic consulting for European corporations, and I’m known for building strong teams, shaping brands, and driving sustainable growth. I’m adept at navigating diverse environments and cultures, and I enjoy turning complex challenges into clear, actionable plans. Over the years I’ve led initiatives spanning sales, marketing, HR, finance, and operations, always with a focus on measurable outcomes and strong stakeholder relationships. I’m passionate about leadership, adaptability, and creating positive impact for organizations and the people who drive them.

Available to hire

Hi, I’m Guido Piedade. I’m a multicultural, multilingual operations director with more than 25 years of experience across banking, sports and entertainment, food & beverage, tourism, and more. I excel at project management and strategic consulting for European corporations, and I’m known for building strong teams, shaping brands, and driving sustainable growth. I’m adept at navigating diverse environments and cultures, and I enjoy turning complex challenges into clear, actionable plans.

Over the years I’ve led initiatives spanning sales, marketing, HR, finance, and operations, always with a focus on measurable outcomes and strong stakeholder relationships. I’m passionate about leadership, adaptability, and creating positive impact for organizations and the people who drive them.

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Language

German
Fluent
Italian
Fluent
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

Operations Director at FRS Portugal
April 1, 2022 - January 1, 2026
Led a startup-style operation to become a main player in a highly competitive market; oversaw team leadership, sales and marketing management, HR, P&L, finance, budgeting, and more. Achieved an average annual sales growth of 25%.
SEO & Advertisement Specialist at Google
July 1, 2021 - April 1, 2022
Improved overall social platforms advertisement content and quality; performed advertisement quality and conformity control.
Chief Strategy Officer at CRG Srl
June 1, 2019 - April 1, 2021
Implemented and set up CRM software; developed sales strategy in European countries; improved brand design and sponsorship activities.
Management & Consulting at Iconic Management Consulting
January 1, 2014 - May 1, 2019
Introduced HWA Racing Team (AMG Mercedes) into the USA GT race car market; established internal and external communications and marketing structure; oversaw business planning and sponsor relations.
Manager at Honda Formula 1, Ralf Schumacher, GT Sport, Bremen Beer Company
January 1, 2001 - December 1, 2013
Partner relations, marketing strategy, athlete career management, event management, sales planning, logistics management; sponsorship acquisition. Created a young-driver academy; served as ambassador for luxury brand Roger Dubuis; facilitated market entry of a beer brand in Africa.

Education

MBA at National University of San Diego
June 1, 1997 - September 1, 1999
BBA at American Intercontinental University, London
October 1, 1994 - May 1, 1997
American High School Diploma at Institut auf dem Rosenberg, St. Gallen
September 1, 1992 - May 1, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Travel & Hospitality, Professional Services