I'm a digital marketing expert with 5+ years of international experience across Europe, the USA, the UAE, and Russia, driving growth for edtech, e-commerce, B2B, Horeca, and lifestyle brands. I have a proven track record of managing and scaling high-performing paid media campaigns with ROAS up to 12, optimizing customer journeys, and reducing CPA. I'm skilled in full-funnel strategy, content creation, email marketing, and influencer collaborations, and I thrive in collaborative, cross-functional teams. I love turning data into actionable insights, building scalable systems, and partnering with brands to accelerate growth through thoughtful experimentation and creative activation.…

Alina Minnapova

I'm a digital marketing expert with 5+ years of international experience across Europe, the USA, the UAE, and Russia, driving growth for edtech, e-commerce, B2B, Horeca, and lifestyle brands. I have a proven track record of managing and scaling high-performing paid media campaigns with ROAS up to 12, optimizing customer journeys, and reducing CPA. I'm skilled in full-funnel strategy, content creation, email marketing, and influencer collaborations, and I thrive in collaborative, cross-functional teams. I love turning data into actionable insights, building scalable systems, and partnering with brands to accelerate growth through thoughtful experimentation and creative activation.…

Available to hire

I’m a digital marketing expert with 5+ years of international experience across Europe, the USA, the UAE, and Russia, driving growth for edtech, e-commerce, B2B, Horeca, and lifestyle brands. I have a proven track record of managing and scaling high-performing paid media campaigns with ROAS up to 12, optimizing customer journeys, and reducing CPA.

I’m skilled in full-funnel strategy, content creation, email marketing, and influencer collaborations, and I thrive in collaborative, cross-functional teams. I love turning data into actionable insights, building scalable systems, and partnering with brands to accelerate growth through thoughtful experimentation and creative activation.

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Skills

Experience Level

Language

English
Fluent
Italian
Intermediate
German
Intermediate
Russian
Fluent

Work Experience

Social Media Manager at Nymax Marketing Ltd
February 1, 2019 - July 1, 2020
Created social media strategies across Facebook, Instagram, TikTok increasing engagement by 25%, including product showcases and user-generated content; grew social accounts to 10,000+ followers within 6 months for startups and e-commerce; developed content (photoshoots, videos); led community management across channels; coordinated 3 marketing events; evaluated 30+ bloggers for audience fit.
Paid Media Team Lead at AdVero
August 1, 2020 - April 1, 2024
Managed end-to-end paid traffic campaigns across Europe for 50+ clients across 42+ industries; led a team (2 targeting specialists, a designer and a copywriter); oversaw budgets, campaign execution, and strategy; achieved 57% client retention rate with 41% returning more than twice.
Digital Campaign Manager & Meta Media Buyer Lead at Nymax Marketing Ltd
April 1, 2024 - December 1, 2024
Led multi-channel brand activation campaigns across social, email, and web for clients with budgets; led end-to-end project management for digital ad campaigns; collaborated with cross-functional teams to drive a 15% increase in lead generation for the Hotel & Hospitality sector; boosted CTR by 20% in Meta ads for a US premium e-commerce clothing brand via A/B testing; achieved ROAS 5 for an art gallery in New York using Meta Ads and Google Ads; managed a $400k ad budget in one month for a major civil rights forum in New York, reducing lead cost by 7% via retargeting; delivered ROAS 5.8 for a luxury concierge and buyer service via Instagram and Snapchat Ads.
Social Media Manager at Antonelli Firenze
June 1, 2025 - Present
As the Social Media Manager for a premium Italian women’s clothing brand, I develop and execute the social media strategy across Instagram, TikTok and other platforms. I manage content planning, campaign execution, influencer collaborations, and paid media to drive engagement, traffic, and conversions while maintaining brand identity.
Digital Campaign Manager & Meta Media Buyer at Natanyos Marketing Ltd
April 1, 2024 - December 1, 2024
Led multi-channel brand activation campaigns across social, email and web for clients with AOV $10–$5,000. Managed end-to-end digital ad campaigns including strategy, budgeting, and timeline management. Coordinated cross-functional teams to drive lead generation and sales growth.
Senior Paid Media Team Lead at AdVero
August 1, 2020 - April 1, 2024
Managed end-to-end paid traffic campaigns for B2B and B2C clients (hotels, real estate, bloggers, government events, online education). Led a small team of targeting specialists, a designer, and a copywriter; delivered ROAS targets and optimized cost per lead through retargeting and creative optimization.
Paid Media Team Lead at Nymax Marketing Ltd
February 1, 2019 - July 1, 2020
Led paid media campaigns across Europe for 50+ clients across 42+ industries. Managed a team of specialists, designer, and copywriter; drove strong retention and revenue growth through scaling and optimization.
Co-professional Leadership Consultant at Independent Consultancy
September 1, 2021 - Present
Audited 24 companies to identify growth opportunities through budget optimization, strengthened offers, end-to-end analytics, and lead magnets. Mentored 12 media buyers on targeted advertising strategies, delivered two webinars for 50+ entrepreneurs on social media advertising.

Education

Master's Degree in International Management and Marketing at Università di Bologna
September 1, 2022 - March 1, 2024
Bachelor's Degree in International Trade (HOST) at Peter the Great St. Petersburg Polytechnic University
September 1, 2018 - June 1, 2022
Double Bachelor's Degree in International Trade in the Baltic Sea Region at HOST Stralsund, Germany
February 1, 2021 - August 1, 2021
Master's Degree in International Management and Marketing at Università di Bologna
September 1, 2022 - March 1, 2024
Bachelor's Degree in International Trade at Saint-Petersburg University
September 1, 2018 - June 1, 2022
Double Bachelor's Degree in International Trade in the Baltic Sea Region at HOST Stralsund University (Germany)
February 1, 2021 - August 1, 2021
Facebook Certified Digital Marketing Associate at Facebook
January 1, 2022 - February 21, 2026
Web Design VID 3.0 at VID
January 1, 2021 - February 21, 2026
Course: Targeted Advertising on Facebook, Instagram and TikTok at Various
January 1, 2023 - February 21, 2026
Master's Degree in International Management and Marketing at University of Bologna, Bologna, Italy
September 1, 2022 - March 1, 2024
Bachelor's Degree in International Trade at Peter the Great St. Petersburg Polytechnic University, Saint-Petersburg, Russia
September 1, 2018 - June 1, 2022
Double Bachelor's Degree in International Trade in the Baltic Sea Region at Stralsund University of Applied Sciences, Stralsund, Germany
February 1, 2021 - August 1, 2021

Qualifications

Facebook Certified Digital Marketing Associate
January 1, 2022 - February 21, 2026
Web Design VID 3.0
January 1, 2021 - February 21, 2026
Meta Pro - Meta Media Buyer
January 1, 2021 - February 21, 2026
Facebook Certified Digital Marketing Associate
January 1, 2022 - February 21, 2026
Web Design VID 3.0
January 1, 2021 - February 21, 2026
Course: Targeted Advertising on Facebook, Instagram and TikTok
January 1, 2023 - February 21, 2026
Facebook Certified Digital Marketing Associate
January 1, 2022 - February 21, 2026
Web Design VID 3.0
January 1, 2021 - February 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Travel & Hospitality, Professional Services

Skills

Experience Level