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I’m a dynamic communications leader with 15+ years shaping corporate reputation, driving strategic narratives, and guiding transformation across private equity, mining, recycling, and industrial services. I advise Boards and CEOs, manage high-stakes crisis communications, and elevate brands across European markets. I build trusted relationships with authorities, communities, and industry partners to strengthen corporate legitimacy and stakeholder alignment. Additionally, I’ve built and led high-performing teams, established communications from scratch, and delivered reputation-shaping results during wartime and major corporate transitions. I’ve led rebranding, EU market entry, and large-scale stakeholder engagement, turning complexity into clear narratives and driving business growth through disciplined operations, data-driven reporting, and cross-functional collaboration.…I’m a dynamic communications leader with 15+ years shaping corporate reputation, driving strategic narratives, and guiding transformation across private equity, mining, recycling, and industrial services. I advise Boards and CEOs, manage high-stakes crisis communications, and elevate brands across European markets. I build trusted relationships with authorities, communities, and industry partners to strengthen corporate legitimacy and stakeholder alignment. Additionally, I’ve built and led high-performing teams, established communications from scratch, and delivered reputation-shaping results during wartime and major corporate transitions. I’ve led rebranding, EU market entry, and large-scale stakeholder engagement, turning complexity into clear narratives and driving business growth through disciplined operations, data-driven reporting, and cross-functional collaboration.

Anastasiia Bordiug

Copywriter, Brand Designer, Brand Strategist, +2

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I’m a dynamic communications leader with 15+ years shaping corporate reputation, driving strategic narratives, and guiding transformation across private equity, mining, recycling, and industrial services. I advise Boards and CEOs, manage high-stakes crisis communications, and elevate brands across European markets. I build trusted relationships with authorities, communities, and industry partners to strengthen corporate legitimacy and stakeholder alignment. Additionally, I’ve built and led high-performing teams, established communications from scratch, and delivered reputation-shaping results during wartime and major corporate transitions. I’ve led rebranding, EU market entry, and large-scale stakeholder engagement, turning complexity into clear narratives and driving business growth through disciplined operations, data-driven reporting, and cross-functional collaboration.…I’m a dynamic communications leader with 15+ years shaping corporate reputation, driving strategic narratives, and guiding transformation across private equity, mining, recycling, and industrial services. I advise Boards and CEOs, manage high-stakes crisis communications, and elevate brands across European markets. I build trusted relationships with authorities, communities, and industry partners to strengthen corporate legitimacy and stakeholder alignment. Additionally, I’ve built and led high-performing teams, established communications from scratch, and delivered reputation-shaping results during wartime and major corporate transitions. I’ve led rebranding, EU market entry, and large-scale stakeholder engagement, turning complexity into clear narratives and driving business growth through disciplined operations, data-driven reporting, and cross-functional collaboration.

Available to hire

I’m a dynamic communications leader with 15+ years shaping corporate reputation, driving strategic narratives, and guiding transformation across private equity, mining, recycling, and industrial services. I advise Boards and CEOs, manage high-stakes crisis communications, and elevate brands across European markets. I build trusted relationships with authorities, communities, and industry partners to strengthen corporate legitimacy and stakeholder alignment.

Additionally, I’ve built and led high-performing teams, established communications from scratch, and delivered reputation-shaping results during wartime and major corporate transitions. I’ve led rebranding, EU market entry, and large-scale stakeholder engagement, turning complexity into clear narratives and driving business growth through disciplined operations, data-driven reporting, and cross-functional collaboration.

Skills

Branding

Copywriting

Brand Identity

Experience Level

Branding

Expert

Copywriting

Expert

Brand Identity

Expert

Language

English

Advanced

Polish

Intermediate

Ukrainian

Fluent

Russian

Fluent

Work Experience

Acting Corporate Communications Director at UMGI (Private Equity Firm)

November 1, 2022 - Present

Led corporate and portfolio communications across 9 businesses in 9 countries, ensured unified narrative and strong brand positioning; built trusted relationships with authorities, communities, and industry bodies; managed high-stakes crisis communications; secured sustained positive media coverage; conducted PR due diligence for new investments; oversaw corporate channels (websites, social media, Wikipedia, Google Maps); managed CEO’s and Board members’ public profiles; directed internal communications; led a 3-person in-house team; participated in Board meetings advising on strategic narrative, transformations, and high-risk issues.

Corporate Communications Manager 2 Recycling Solutions at UMGI (Asset)

January 1, 2019 - July 1, 2021

Led the full spectrum of corporate communications for 4 business units (CCP and metallurgical slag recycling, methane cogeneration, fertilizer production, rare and technical gases supply); managed communications with local authorities, communities and industrial associations; oversaw national and industry media relations; developed brand architecture, including trademarks, visual identities, and corporate style guides; managed corporate-owned channels; designed CSR initiatives; organized internal and external corporate events; produced promotional materials; organized exhibitions and supported the sales team with campaigns and client events.

Chief Operating Officer (Promoted to COO in Nov 2017; Group Head since Jul 2017) at HAVAS PR KYIV

July 1, 2017 - January 1, 2019

Led development and execution of comprehensive PR strategies and campaigns, including corporate communications, internal communications, brand PR, CSR, crisis management; oversaw HR, finance, marketing, business development, and team performance management; provided strategic supervision and high-level consulting to key corporate clients. Main achievements included tripling the agency’s annual turnover, expanding the team from 4 to 20+ specialists, and restoring profitability; earned industry recognitions including Effie Ukraine finalist and multiple White Square and WOW DONE awards.

Head of Corporate & Public Affairs Department at NGN COMMUNICATION HOLDING

September 1, 2016 - June 1, 2017

Oversaw PR and digital communications across corporate, public affairs, and crisis projects; managed media relations, events, content development; led a two-person team and coordinated contractors; handled analysis, planning, and budgeting.

Senior Account Manager at SPN COMMUNICATIONS

November 1, 2012 - September 1, 2016

Led large-scale PR projects, managed strategy development, day-to-day operations, and branding/competitor analysis; supervised a five-person account team; oversaw media relations, events, copywriting, media planning, reporting, budgeting; key clients included Kyivstar, P&G, New Products Group, Center of Dr. Bubnovsky, GE Healthcare.

Account Manager | Publicity Creating at Publicity Creating (PR Agency)

December 1, 2006 - November 1, 2012

Managed PR strategy development and project execution across corporate, brand, and internal communications; supervised account teams and contractors; coordinated media planning and placements; organized press events, international tours, and client participation in industry fairs.

Education

Joint French-Ukrainian Program in Management of International Projects at National Technical University of Ukraine 'Kyiv Polytechnic Institute' and École Centrale de Lyon (France)

January 1, 2004 - January 1, 2007

Specialist in Management of Foreign Economic Affairs at National Technical University of Ukraine 'Kyiv Polytechnic Institute'

January 1, 2001 - January 1, 2006

ESG: Sustainability Leadership Program (DTEK Academy) at DTEK Academy / Kyiv-Mohyla Business School

January 1, 2019 - February 21, 2026

ESG: Sustainability Leadership Program at Kyiv-Mohyla Business School / DTEK Academy

January 1, 2024 - January 1, 2025