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I am a multidisciplinary creative director and product designer with 15+ years of experience leading design teams and bringing innovative consumer products to market across retail, apparel, pet, textile, hospitality, and tech sectors. I excel at concept-to-production development, trend forecasting, vendor management, and building strong brand identities. I thrive in cross-functional environments and enjoy turning complex briefs into practical, market-ready solutions while balancing aesthetics, safety, and margins.…I am a multidisciplinary creative director and product designer with 15+ years of experience leading design teams and bringing innovative consumer products to market across retail, apparel, pet, textile, hospitality, and tech sectors. I excel at concept-to-production development, trend forecasting, vendor management, and building strong brand identities. I thrive in cross-functional environments and enjoy turning complex briefs into practical, market-ready solutions while balancing aesthetics, safety, and margins.

Jennifer Wells

Product Designer, Creative Director, Graphic Designer, +2

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I am a multidisciplinary creative director and product designer with 15+ years of experience leading design teams and bringing innovative consumer products to market across retail, apparel, pet, textile, hospitality, and tech sectors. I excel at concept-to-production development, trend forecasting, vendor management, and building strong brand identities. I thrive in cross-functional environments and enjoy turning complex briefs into practical, market-ready solutions while balancing aesthetics, safety, and margins.…I am a multidisciplinary creative director and product designer with 15+ years of experience leading design teams and bringing innovative consumer products to market across retail, apparel, pet, textile, hospitality, and tech sectors. I excel at concept-to-production development, trend forecasting, vendor management, and building strong brand identities. I thrive in cross-functional environments and enjoy turning complex briefs into practical, market-ready solutions while balancing aesthetics, safety, and margins.

Available to hire

I am a multidisciplinary creative director and product designer with 15+ years of experience leading design teams and bringing innovative consumer products to market across retail, apparel, pet, textile, hospitality, and tech sectors.

I excel at concept-to-production development, trend forecasting, vendor management, and building strong brand identities. I thrive in cross-functional environments and enjoy turning complex briefs into practical, market-ready solutions while balancing aesthetics, safety, and margins.

Skills

Product Design

Branding

Surface Pattern Design

Illustration

Experience Level

Product Design

Expert

Branding

Expert

Surface Pattern Design

Expert

Illustration

Expert

Language

English

Fluent

Work Experience

Product Designer at 24 Seven – Petco

October 1, 2024 - Present

Design and develop innovative pet products across toys, accessories, apparel, and seasonal categories. Lead product creation from concept through production in partnership with merchandising, sourcing, packaging, and marketing teams. Create CADs and detailed tech packs for overseas vendors. Ensure safety compliance while balancing aesthetic vision, cost targets, and margin goals.

Art Director at Sun Diego Boardshop

September 1, 2023 - April 1, 2024

Directed private label graphic development and product design. Forecasted trends and identified customer preferences to guide buying strategy. Negotiated supplier agreements and managed vendor relationships. Monitored budgets, stock levels, and sales performance to optimize product mix.

Senior Graphic Designer at Harrah’s Resort & Casino

February 1, 2022 - December 1, 2022

Head designer for in-house agency serving multiple casino brands. Mentored design team and managed workflow across departments. Led branding and launch of new restaurant concept.

Graphic Design & Marketing Lead at Mohawk Network Solutions

December 1, 2020 - February 1, 2022

Built and led a new marketing department for a technology company. Designed and launched branding for three websites. Developed marketing collateral and digital campaigns to drive traffic. Hired and supervised contractors and creative vendors.

Graphic Designer at Westamerica Communications

February 1, 2015 - May 1, 2016

Produced print, packaging, newsletters, annual reports, and responsive email campaigns. Designed WordPress websites and managed client production schedules. Developed brand-consistent creative for financial industry clients.

Textile Designer at HoJman California Fabrics

October 1, 2010 - December 1, 2014

Created cotton print designs for quilting, surf, and Hawaiian markets. Developed repeat patterns and hand-painted concepts for overseas print houses. Prepared tech packs and production files for manufacturing.

Art Director at XR, LLC

October 1, 2008 - May 1, 2010

Established in-house art department and supervised designers. Designed packaging, print materials, websites, trade show booths, and marketing assets. Managed photo shoots and in-house product photography. Oversaw wholesale management and distribution support.

Art Director at Michael O’Reily Jewelry

November 1, 2006 - January 1, 2008

Led marketing material creation, budgeting, and production coordination. Developed international marketing strategies for US, Japan, England, and German markets. Ensured brand consistency across global campaigns.

Freelance Graphic & Textile Designer at Self-employed

May 1, 2016 - Present

Provide creative direction, surface design, and branding for marketing agencies, textile manufacturers, apparel brands, and technology clients. Deliver illustration, repeat patterns, packaging, and web design solutions tailored to client needs.

Adjunct Instructor at Saddleback College

August 1, 2016 - Present

Teach Digital Illustration for Fashion Design and Surface Design I & II. Develop lectures on illustration history, repeat pattern development, and industry application. Train students in Adobe Illustrator, Photoshop, and Procreate workflows.