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Hi, I’m Shithij Lakchan. I’m a results-driven professional with 8+ years of experience in Route to Market management, retail operations, and category leadership across FMCG, retail, and banking. I have a track record of growing market share, elevating brand visibility, and driving profitability through data-driven decision making, smart distribution strategies, and strong supplier negotiations. Based in Queenstown, New Zealand, I bring a solid foundation in Strategic Marketing and Computation & Management, with an MSc and a portfolio of cross-functional achievements. I thrive in collaborative environments, lead high-performing teams, and continuously optimize processes from procurement to in-store execution.…Hi, I’m Shithij Lakchan. I’m a results-driven professional with 8+ years of experience in Route to Market management, retail operations, and category leadership across FMCG, retail, and banking. I have a track record of growing market share, elevating brand visibility, and driving profitability through data-driven decision making, smart distribution strategies, and strong supplier negotiations. Based in Queenstown, New Zealand, I bring a solid foundation in Strategic Marketing and Computation & Management, with an MSc and a portfolio of cross-functional achievements. I thrive in collaborative environments, lead high-performing teams, and continuously optimize processes from procurement to in-store execution.

Shithij Lakchan

Brand Designer, Graphic Designer, Product Designer, +2

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Hi, I’m Shithij Lakchan. I’m a results-driven professional with 8+ years of experience in Route to Market management, retail operations, and category leadership across FMCG, retail, and banking. I have a track record of growing market share, elevating brand visibility, and driving profitability through data-driven decision making, smart distribution strategies, and strong supplier negotiations. Based in Queenstown, New Zealand, I bring a solid foundation in Strategic Marketing and Computation & Management, with an MSc and a portfolio of cross-functional achievements. I thrive in collaborative environments, lead high-performing teams, and continuously optimize processes from procurement to in-store execution.…Hi, I’m Shithij Lakchan. I’m a results-driven professional with 8+ years of experience in Route to Market management, retail operations, and category leadership across FMCG, retail, and banking. I have a track record of growing market share, elevating brand visibility, and driving profitability through data-driven decision making, smart distribution strategies, and strong supplier negotiations. Based in Queenstown, New Zealand, I bring a solid foundation in Strategic Marketing and Computation & Management, with an MSc and a portfolio of cross-functional achievements. I thrive in collaborative environments, lead high-performing teams, and continuously optimize processes from procurement to in-store execution.

Available to hire

Hi, I’m Shithij Lakchan. I’m a results-driven professional with 8+ years of experience in Route to Market management, retail operations, and category leadership across FMCG, retail, and banking. I have a track record of growing market share, elevating brand visibility, and driving profitability through data-driven decision making, smart distribution strategies, and strong supplier negotiations.

Based in Queenstown, New Zealand, I bring a solid foundation in Strategic Marketing and Computation & Management, with an MSc and a portfolio of cross-functional achievements. I thrive in collaborative environments, lead high-performing teams, and continuously optimize processes from procurement to in-store execution.

Skills

Branding

Product Design

Copywriting

Experience Level

Branding

Expert

Product Design

Intermediate

Copywriting

Intermediate

Language

English

Advanced

Work Experience

Supermarket Assistant at New World Queenstown

January 1, 2026 - Present

Delivered friendly and efficient customer service, assisted customers with product inquiries, complaints, and purchases. Maintained shelf merchandising per store standards and display guidelines, monitored inventory levels, replenished stock, checked expiry dates, and processed cash/card payments and returns following procedures.

Route to Market Manager at Coca Cola Beverages

June 1, 2025 - December 1, 2025

Designed and executed Route to Market strategies that expanded coverage and improved efficiency. Optimized sales operations, ensured 100% product availability across channels, delivered impactful FMCG and trade marketing programs to boost brand visibility, and managed P&L and ROI analysis to improve profitability. Spearheaded channel development initiatives to unlock new revenue streams.

Category Manager – Retail Operation at Lassana Group of Companies

June 1, 2024 - May 1, 2025

Led category strategy and assortment planning for retail category produce, negotiated with suppliers for competitive pricing and quality, analyzed category performance metrics to optimize sales, margins and inventory turnover, and collaborated cross-functionally with marketing and procurement to execute promotional campaigns.

Senior Retail Manager at Keells

February 1, 2018 - May 1, 2024

Managed operations across multiple high-performing retail locations, improved store efficiency and customer satisfaction through strategic team leadership and problem solving. Handled operational budgets, stock planning, shrinkage control, and achieved revenue targets; addressed and resolved customer complaints to maintain a positive experience.

Management Trainee at Keells

January 1, 2017 - January 1, 2018

Underwent structured training in retail management, data analytics, and inventory control. Assisted senior managers in analyzing store KPIs and developing improvement strategies. Gained hands-on experience in FMCG marketing campaigns and product launches, participated in cross-functional projects enhancing store efficiency and digital transformation.

Customer Service Officer at Hatton National Bank (HNB)

July 1, 2016 - December 1, 2016

Coordinated EDC and MOMO-related customer support for the central region. Resolved technical and operational issues, built and maintained a customer contact network, conducted follow-ups on reported service issues, and worked with back-office teams to streamline complaint handling and client support.

Loan Recovery Assistant at People’s Bank

July 1, 2012 - December 1, 2012

Supported the Loan Recovery Department in meeting year-end collection targets. Contacted clients with overdue loans, arranged payment plans, assisted in preparing documentation for legal proceedings on non-performing loans, and promoted responsible financial behavior.

Trainee Banking Teller at Bank of Ceylon

January 1, 2012 - June 1, 2012

Handled daily teller operations including deposits, withdrawals, and account management. Ensured transaction accuracy and cash handling, delivered high-quality customer service, maintained confidentiality and regulatory compliance, and assisted senior tellers with balancing daily accounts.