Available to hire
Hi, I’m Keenan Ocansey, a growth-focused SEO and digital marketing specialist based in Portland, Oregon. I bring over four years of experience building scalable acquisition channels for startups and service businesses, translating complex performance data into clear, actionable strategy for cross-functional teams.
I excel at running structured growth experiments across organic, paid media, and distribution-driven content strategies to drive measurable pipeline impact. I enjoy building tools and processes that streamline workflows and using AI-powered content planning to boost search performance and conversion growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
SEO and Digital Marketing Specialist at Freelance
August 1, 2024 - PresentSelf-employed SEO and digital marketing consultant delivering end-to-end acquisition strategies for clients across home services and product-focused businesses. Built scalable SEO, paid media, and social pipelines; developed AI-driven content planning; created tools to streamline social media workflows and improve performance. Key results include: increased Google Business Profile visibility by 539% and call volume by 800% for a home services client; expanded Facebook reach to 154.8K (+85%) and generated 31.4K video views (+392%) through organic short-form video and consistent content distribution; managed $16,000 Google Ads budget over Q1–Q2 2024 for a national garage door repair company, refining keyword intent groups to navigate policy restrictions.
SEO Manager at New Town Termite & Pest Control
June 1, 2023 - June 30, 2024Led local and technical SEO operations, including audits, backlink acquisition, and performance reporting. Managed content teams and web developers to implement organic growth strategies. Key results include: increased monthly organic traffic by 90% through structured data implementation, hosting configuration, and content optimization; presented data-driven insights to executive leadership to guide PPC budget allocation and SaaS integration; advised internal teams on SEO opportunities and strategy shifts based on competitive gap analyses.
SEO Coordinator at 1Point21 Interactive
February 1, 2023 - May 31, 2023Supported link-building and content initiatives for B2B clients in law and technology. Performed professional SEO with tools like Ahrefs, Screaming Frog, and Google Tag Manager to monitor site performance and measure conversion activity. Key results include: 25% keyword position gains through competitive analysis and keyword gap remediation; built long-form, data-backed content with interactive visuals from Power BI, contributing to a 12% increase in domain authority.
Content Manager at C-suite Media, Inc.
May 1, 2021 - June 30, 2022Led content production for a digital media company focused on executive branding and thought leadership. Oversaw editorial calendar, content QA, and performance reporting across channels. Key results include: augmented content output by 60% YoY using WordPress and ClickUp to streamline workflows; improved email performance by restructuring segmentation logic and deploying data-backed behavioral targeting; directed editorial strategy and analytics reporting for executive branding clients in finance and wellness sectors.
Education
Bachelor of Science in Business Administration at California State University San Marcos
August 1, 2018 - December 1, 2020Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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