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Over five years in the film, advertising and marketing industry, I’ve had the pleasure of working on commercials, short films, events, property campaigns and brand launches. I enjoy finding the story at the heart of a project and carrying it through, while guiding teams, shaping ideas and seeing them through to execution. Core competencies include creative strategy and execution. I have developed brand strategies for major property brands, shaping narratives that carry through launches, social rollouts and on-ground activations.…Over five years in the film, advertising and marketing industry, I’ve had the pleasure of working on commercials, short films, events, property campaigns and brand launches. I enjoy finding the story at the heart of a project and carrying it through, while guiding teams, shaping ideas and seeing them through to execution. Core competencies include creative strategy and execution. I have developed brand strategies for major property brands, shaping narratives that carry through launches, social rollouts and on-ground activations.

Aswin Alex

Writer, Film Director, Film Producer, +2

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Over five years in the film, advertising and marketing industry, I’ve had the pleasure of working on commercials, short films, events, property campaigns and brand launches. I enjoy finding the story at the heart of a project and carrying it through, while guiding teams, shaping ideas and seeing them through to execution. Core competencies include creative strategy and execution. I have developed brand strategies for major property brands, shaping narratives that carry through launches, social rollouts and on-ground activations.…Over five years in the film, advertising and marketing industry, I’ve had the pleasure of working on commercials, short films, events, property campaigns and brand launches. I enjoy finding the story at the heart of a project and carrying it through, while guiding teams, shaping ideas and seeing them through to execution. Core competencies include creative strategy and execution. I have developed brand strategies for major property brands, shaping narratives that carry through launches, social rollouts and on-ground activations.

Available to hire

Over five years in the film, advertising and marketing industry, I’ve had the pleasure of working on commercials, short films, events, property campaigns and brand launches. I enjoy finding the story at the heart of a project and carrying it through, while guiding teams, shaping ideas and seeing them through to execution.

Core competencies include creative strategy and execution. I have developed brand strategies for major property brands, shaping narratives that carry through launches, social rollouts and on-ground activations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Strategist at BLWN Marketing Agency

June 1, 2025 - Present

Overseeing strategic planning and cross-disciplinary campaigns, aligning property and lifestyle narratives with audience needs, and guiding cross-team collaboration to deliver branded campaigns on time and with measurable impact.

Co-Founder / Executive Producer at 22Hub Creative House

April 1, 2023 - October 1, 2024

Co-founded and led creative house operations, producing and directing multiple campaigns and short films, coordinating teams across media, and building client relationships.

Film Director / Writer at Buzzworks Films

August 1, 2020 - February 1, 2022

Directed and wrote creative film projects for commercials and short films, ensuring artistic direction while meeting client needs and production constraints.