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I'm a strategic paid media and digital marketing consultant with 8+ years of experience leading multi-market campaigns across EMEA and LATAM. I specialize in revenue-driven strategies, performance optimization, and scalable paid social frameworks. I combine an analytical mindset with strategic thinking to help businesses scale sustainably and make data-driven decisions. I've led paid social across Nordic, European, and Latin American markets, managing annual budgets exceeding €3M and delivering measurable ROAS growth.…I'm a strategic paid media and digital marketing consultant with 8+ years of experience leading multi-market campaigns across EMEA and LATAM. I specialize in revenue-driven strategies, performance optimization, and scalable paid social frameworks. I combine an analytical mindset with strategic thinking to help businesses scale sustainably and make data-driven decisions. I've led paid social across Nordic, European, and Latin American markets, managing annual budgets exceeding €3M and delivering measurable ROAS growth.

Aroa Hernández

Marketing Strategist, Growth Marketer, Marketing Consultant, +2

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I'm a strategic paid media and digital marketing consultant with 8+ years of experience leading multi-market campaigns across EMEA and LATAM. I specialize in revenue-driven strategies, performance optimization, and scalable paid social frameworks. I combine an analytical mindset with strategic thinking to help businesses scale sustainably and make data-driven decisions. I've led paid social across Nordic, European, and Latin American markets, managing annual budgets exceeding €3M and delivering measurable ROAS growth.…I'm a strategic paid media and digital marketing consultant with 8+ years of experience leading multi-market campaigns across EMEA and LATAM. I specialize in revenue-driven strategies, performance optimization, and scalable paid social frameworks. I combine an analytical mindset with strategic thinking to help businesses scale sustainably and make data-driven decisions. I've led paid social across Nordic, European, and Latin American markets, managing annual budgets exceeding €3M and delivering measurable ROAS growth.

Available to hire

I’m a strategic paid media and digital marketing consultant with 8+ years of experience leading multi-market campaigns across EMEA and LATAM. I specialize in revenue-driven strategies, performance optimization, and scalable paid social frameworks.

I combine an analytical mindset with strategic thinking to help businesses scale sustainably and make data-driven decisions. I’ve led paid social across Nordic, European, and Latin American markets, managing annual budgets exceeding €3M and delivering measurable ROAS growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Beginner

Work Experience

Paid Social Manager at Betsson Group

April 1, 2021 - Present

Executed and optimized paid social campaigns across 9 international markets. Consistently achieved 100% of quarterly performance targets. Led weekly and monthly reporting processes, improving visibility of results and supporting data-driven strategic decisions. Collaborated cross-functionally to improve performance tracking and attribution clarity.

Digital Marketing Assistant at Interxion (Digital Realty)

September 1, 2018 - March 1, 2019

Supported digital marketing activities and assisted in the execution of B2B campaigns, content creation and campaign optimization.