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Hi, I’m Aroa Hernández Hernández, a performance marketing specialist with 10+ years of experience focused on Paid Social and customer acquisition. I love turning data into actionable strategies that boost efficiency, optimize budgets, and deliver measurable growth. I’ve managed multi-brand campaigns across EU, LATAM and Nordic markets, collaborating with data, product, and design teams to create performance-driven creatives and optimized user journeys. I’m fluent in Spanish and English, currently based in Sliema, Malta.…Hi, I’m Aroa Hernández Hernández, a performance marketing specialist with 10+ years of experience focused on Paid Social and customer acquisition. I love turning data into actionable strategies that boost efficiency, optimize budgets, and deliver measurable growth. I’ve managed multi-brand campaigns across EU, LATAM and Nordic markets, collaborating with data, product, and design teams to create performance-driven creatives and optimized user journeys. I’m fluent in Spanish and English, currently based in Sliema, Malta.

Aroa Hernández Hernández

Marketing Strategist, Growth Marketer, Marketing Consultant, +4

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Hi, I’m Aroa Hernández Hernández, a performance marketing specialist with 10+ years of experience focused on Paid Social and customer acquisition. I love turning data into actionable strategies that boost efficiency, optimize budgets, and deliver measurable growth. I’ve managed multi-brand campaigns across EU, LATAM and Nordic markets, collaborating with data, product, and design teams to create performance-driven creatives and optimized user journeys. I’m fluent in Spanish and English, currently based in Sliema, Malta.…Hi, I’m Aroa Hernández Hernández, a performance marketing specialist with 10+ years of experience focused on Paid Social and customer acquisition. I love turning data into actionable strategies that boost efficiency, optimize budgets, and deliver measurable growth. I’ve managed multi-brand campaigns across EU, LATAM and Nordic markets, collaborating with data, product, and design teams to create performance-driven creatives and optimized user journeys. I’m fluent in Spanish and English, currently based in Sliema, Malta.

Available to hire

Hi, I’m Aroa Hernández Hernández, a performance marketing specialist with 10+ years of experience focused on Paid Social and customer acquisition. I love turning data into actionable strategies that boost efficiency, optimize budgets, and deliver measurable growth.

I’ve managed multi-brand campaigns across EU, LATAM and Nordic markets, collaborating with data, product, and design teams to create performance-driven creatives and optimized user journeys. I’m fluent in Spanish and English, currently based in Sliema, Malta.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Beginner

Work Experience

Paid Social Manager at Betsson Group

April 1, 2021 - Present

Executed and optimized paid social campaigns across 9 international markets. Consistently achieved 100% of quarterly performance targets. Led weekly and monthly reporting processes, improving visibility of results and supporting data-driven strategic decisions. Collaborated cross-functionally to improve performance tracking and attribution clarity.

Digital Marketing Assistant at Interxion (Digital Realty)

September 1, 2018 - March 1, 2019

Supported digital marketing activities and assisted in the execution of B2B campaigns, content creation and campaign optimization.

Paid Social Marketing Manager - B2C at Betsson

April 1, 2021 - Present

Own multi-market Paid Social budgets across 13 brands in EU, LATAM and Nordic regions, scaling full-funnel campaigns across Meta, TikTok, Snapchat and X. Develop and execute data-driven Paid Social strategies aligned with business objectives. Collaborate with data, product and design teams to create performance-driven creatives and optimize user journeys, increasing app installs by 40%. Reduced CPA by 30%+ in LATAM through A/B testing and cross-channel collaboration (CRM) and creative optimization. Conduct competition and market analysis using AI tools and Meta Ads Library to inform campaign strategy. Build custom dashboards and reporting to track KPIs and campaign performance. Manage a team of 4, conducting 1:1 performance reviews to drive growth. Fluent English.

Ad Ops & Paid Social Specialist - B2C at William Hill

April 1, 2018 - April 1, 2019

Implemented DCM tracking links for programmatic campaigns using Adform. Launched and managed Paid Social campaigns across Snapchat Ads, Meta Ads and X (Twitter) Ads. Monitored performance and generated reports using Google Analytics.

Social Media Community Manager at Don Caramelo (Spain)

April 1, 2015 - January 1, 2016

Native Spanish; managed social media communities with focus on engagement and brand growth.

Marketing Assistant at Interx Ireland

June 1, 2015 - January 1, 2016

Marketing Assistant (B2B); supported campaigns, content coordination and analytics.