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Hi, I'm Roger Sorto, an experienced product and print designer with extensive knowledge in the fashion and eyewear industries. I have a strong background in designing polarized sunglasses, golf and sport fabrics, and seasonal collections, I have many years of experience creating collection of textile designs and graphic design placements. Throughout my career, l've worked with notable brands such as Kenneth Cole, Timberland, Roberto Cavalli, and Dickies, Perry Ellis and Cover Girl. I'm well-versed in trend research, color palette selection, and collection merchandising. I enjoy collaborating with product development and marketing teams to deliver cohesive and compelling designs that resonate with target audiences. Thank you for your time and consideration, Roger…Hi, I'm Roger Sorto, an experienced product and print designer with extensive knowledge in the fashion and eyewear industries. I have a strong background in designing polarized sunglasses, golf and sport fabrics, and seasonal collections, I have many years of experience creating collection of textile designs and graphic design placements. Throughout my career, l've worked with notable brands such as Kenneth Cole, Timberland, Roberto Cavalli, and Dickies, Perry Ellis and Cover Girl. I'm well-versed in trend research, color palette selection, and collection merchandising. I enjoy collaborating with product development and marketing teams to deliver cohesive and compelling designs that resonate with target audiences. Thank you for your time and consideration, Roger

Rogers Sorto

Photographer, Product Designer, Graphic Designer, +5

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Hi, I'm Roger Sorto, an experienced product and print designer with extensive knowledge in the fashion and eyewear industries. I have a strong background in designing polarized sunglasses, golf and sport fabrics, and seasonal collections, I have many years of experience creating collection of textile designs and graphic design placements. Throughout my career, l've worked with notable brands such as Kenneth Cole, Timberland, Roberto Cavalli, and Dickies, Perry Ellis and Cover Girl. I'm well-versed in trend research, color palette selection, and collection merchandising. I enjoy collaborating with product development and marketing teams to deliver cohesive and compelling designs that resonate with target audiences. Thank you for your time and consideration, Roger…Hi, I'm Roger Sorto, an experienced product and print designer with extensive knowledge in the fashion and eyewear industries. I have a strong background in designing polarized sunglasses, golf and sport fabrics, and seasonal collections, I have many years of experience creating collection of textile designs and graphic design placements. Throughout my career, l've worked with notable brands such as Kenneth Cole, Timberland, Roberto Cavalli, and Dickies, Perry Ellis and Cover Girl. I'm well-versed in trend research, color palette selection, and collection merchandising. I enjoy collaborating with product development and marketing teams to deliver cohesive and compelling designs that resonate with target audiences. Thank you for your time and consideration, Roger

Available to hire

Hi, I’m Roger Sorto, an experienced product and print designer with extensive knowledge in the fashion and eyewear industries. I have a strong background in designing polarized sunglasses, golf and sport fabrics, and seasonal collections, I have many years of experience creating collection of textile designs and graphic design placements.
Throughout my career, l’ve worked with notable brands such as Kenneth Cole, Timberland, Roberto Cavalli, and Dickies, Perry Ellis and Cover Girl. I’m well-versed in trend research, color palette selection, and collection merchandising. I enjoy collaborating with product development and marketing teams to deliver cohesive and compelling designs that resonate with target audiences.
Thank you for your time and consideration,
Roger

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Product Designer, Photographer, and Videographer at Self-employed

February 1, 2015 - March 1, 2025

Freelance product design, photography, and video, focusing on polarized eyewear; responsible for product design/development, high-resolution sample photography and retouching, communication with factories for specs, prototypes, design changes and price negotiations; trend research; and management of social media content.

Print Designer at Tail Active Wear

February 1, 2015 - March 1, 2025

Designs prints and textures for golf wear and tennis fabrics; conducts trend research and color direction; seasonal color palette development and color matching; merchandise collections; prepare presentation boards; coordinate with overseas developers; train designers for pattern and color consistency; support marketing with print images for campaigns and videos.

Product Designer at Marcolin Group Eyewear

October 1, 2008 - May 1, 2014

Design and develop spring/fall eyewear collections for Kenneth Cole and Timberland; merchandise collections by color palettes and treatments; communicate with factories for specs, prototypes, design changes, and pricing; photograph and retouch samples for booklets, web, and campaigns; create InDesign booklets for core and fashion collections; meet with vendors for new development and trend direction.

Designer at Designers in Motion / MMG

September 1, 2006 - September 1, 2008

Design and develop neck wear for upper-tier to mid-tier stores; merchandise by seasonal color palettes and trends; approve blanket colorways and samples; create presentation boards, catalogs, garment labels, and hang tags.

Designer at Dynasty Apparel / Dino di Milano

July 1, 2000 - July 1, 2006

Design and develop mens and young mens tops for Dickies brands; design and merchandise prints, yarn-dyed plaids, and knit patterns; create specs and technical sketches; prepare garment sketches, patterns, and repeat designs; collaborate with sourcing and technical teams to meet deadlines; approve hand looms and samples; direct photo shoots and update the website seasonally; design garment labels and hang tags; develop and match seasonal color palettes.

Textile Print Designer at Perry Ellis International

August 1, 1995 - June 1, 2000

Create and recolor repeats for prints, yarn dyes, and knits; select colors for each season; merchandise collections by seasonal palettes; color-match palettes; prepare presentation boards; check and approve hand looms and samples; attend NY print shows for trends and ideas.

Sales Associate at Champs Sports

January 1, 1994 - January 1, 1994

Retail sales associate role.

Cashier at Chevron

January 1, 1992 - January 1, 1993

Full-service cashier responsibilities.

Valet Parking at Valet

January 1, 1988 - January 1, 1992

Valet parking duties.

Product Designer at Marcolin Group Eye wear

October 1, 2008 - May 1, 2014

Design and develop spring/fall sun wear collections for Kenneth Cole and Timberland; merchandise collections; communicate with factories for spec sketches/prototypes/design changes/price negotiations; photograph and retouch samples for booklets/Internet/ads; create InDesign booklets for core/fashion collections for US/Latin America; meet vendors for new development and trend direction.

Designer at Designers in Motion/MMG

September 1, 2006 - September 1, 2008

Design and develop neck wear collections for upper-tier and mid-tier stores; merchandise by seasonal color palettes and trends; approve blanket color ways and samples; create presentation boards, catalogs, garment labels, and hang tags.

Designer at Dynasty Apparel/Dino di Milano

July 1, 2000 - July 1, 2006

Design and develop a mens collection and a young mens collection of tops for Dickies and Genuine Dickies for mass market stores; design/merchandise prints, yarn dyed plaids and knit patterns; create specs and technical sketches; prepare garment sketches, pattern and repeat designs; work with sourcing director and technical designer to meet deadlines; approve hand looms and samples; direct photo shoots and update website; design garment labels and hang tags; develop and match color palettes for each season.

Sales Associate at Champs Sport

January 1, 1994 - December 31, 1994

Sales associate responsibilities including customer service and sales.

Cashier at Chevron Full Service

January 1, 1992 - December 31, 1993

Cashier responsibilities.

Valet at Valet Parking

January 1, 1988 - December 31, 1992

Valet services position.

Freelance Product Designer / Photographer at Freelance

February 1, 2015 - March 1, 2025

Product design and development of Polarized Sun wear; Photograph and retouch all samples in high resolution; Communicate with factories for spec sketches, prototype samples, design changes and price negotiations; Trend research; Manage social media platforms and video content.

Product Designer / Photographer at Freelance

February 1, 2015 - March 1, 2025

Design and development of polarized sunglasses; photograph and retouch samples in high resolution; coordinate with factories for spec sketches, prototypes, design changes, and price negotiations; conduct trend research; manage social media platforms and video content.

Product Designer at Marcolin Group

October 1, 2008 - May 1, 2014

Design and develop spring/fall sunglasses collections for Kenneth Cole and Timberland; merchandise by color palettes and treatments in trend; communicate with factories for specs, prototypes, design changes and pricing; photograph and retouch samples for booklets, Internet and ad campaigns; create InDesign booklets for core and fashion collections; meet with vendors for new development and trend direction.

Freelance - Product Designer, Photographer, and Video at Freelance

February 1, 2015 - March 1, 2025

Product design and development of polarized sun wear; photograph and retouch samples in high resolution; coordinate with factories for spec sketches, prototype samples, design changes and price negotiations; trend research and manage social media platforms and video content.