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I am a dynamic marketing professional with a solid background in driving impactful B2B marketing campaigns that elevate brand visibility and deliver measurable results. I administer CRM systems and optimize workflows to boost lead generation and improve audience engagement. I amplify social media presence and strengthen competitive positioning through strategic content creation and data-driven insights. I manage planning, execution, and logistics for events and promotions, oversee complex projects to ensure timely completion, and mentor teams to foster collaboration, innovation, and continuous improvement.…I am a dynamic marketing professional with a solid background in driving impactful B2B marketing campaigns that elevate brand visibility and deliver measurable results. I administer CRM systems and optimize workflows to boost lead generation and improve audience engagement. I amplify social media presence and strengthen competitive positioning through strategic content creation and data-driven insights. I manage planning, execution, and logistics for events and promotions, oversee complex projects to ensure timely completion, and mentor teams to foster collaboration, innovation, and continuous improvement.

ANTOINETTE POIRIER

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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I am a dynamic marketing professional with a solid background in driving impactful B2B marketing campaigns that elevate brand visibility and deliver measurable results. I administer CRM systems and optimize workflows to boost lead generation and improve audience engagement. I amplify social media presence and strengthen competitive positioning through strategic content creation and data-driven insights. I manage planning, execution, and logistics for events and promotions, oversee complex projects to ensure timely completion, and mentor teams to foster collaboration, innovation, and continuous improvement.…I am a dynamic marketing professional with a solid background in driving impactful B2B marketing campaigns that elevate brand visibility and deliver measurable results. I administer CRM systems and optimize workflows to boost lead generation and improve audience engagement. I amplify social media presence and strengthen competitive positioning through strategic content creation and data-driven insights. I manage planning, execution, and logistics for events and promotions, oversee complex projects to ensure timely completion, and mentor teams to foster collaboration, innovation, and continuous improvement.

Available to hire

I am a dynamic marketing professional with a solid background in driving impactful B2B marketing campaigns that elevate brand visibility and deliver measurable results. I administer CRM systems and optimize workflows to boost lead generation and improve audience engagement.

I amplify social media presence and strengthen competitive positioning through strategic content creation and data-driven insights. I manage planning, execution, and logistics for events and promotions, oversee complex projects to ensure timely completion, and mentor teams to foster collaboration, innovation, and continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

B2B Social Media & Event Specialist at CERT US, Inc.

April 1, 2025 - January 1, 2026

Supported planning and execution of events and social media initiatives to boost brand visibility and customer engagement; assisted with event logistics, developed promotional content, and managed audience interactions at events and online; captured insights to inform future strategies.

B2B Marketing Coordinator at EMCARA HEALTH | POPHEALTHCARE

June 1, 2022 - October 1, 2023

Enhanced organization, increased productivity, and boosted brand awareness and social media visibility. Developed comprehensive buyer journeys and positioning strategies across multiple channels, targeting specific audience segments.

Senior Marketing Specialist at XL FLEET

April 1, 2021 - February 1, 2022

Managed planning and logistics for company-wide events, conferences, and trade shows; developed a lead scoring system integrated with Salesforce to streamline the sales process and improve efficiency; championed HubSpot CRM adoption and created dashboards and templates to optimize campaign performance.

Senior Marketing Coordinator at KPM ANALYTICS

November 1, 2019 - April 1, 2021

Improved audience segmentation, enhanced email campaigns, and increased engagement; designed and optimized marketing automation workflows, conducted A/B testing, and ensured GDPR compliance.

Senior Marketing Specialist at CONNECTBASE (FORMERLY CONNECTED2FIBER)

November 1, 2016 - August 1, 2019

Sole marketing team member contributing to growth from 5 to over 70 employees; oversaw website redesign, managed social media, press releases, and trade show logistics; built marketing materials and managed external stakeholder relationships.

Administrative/Marketing Coordinator at MERIDIAN ASSOCIATES

September 1, 2007 - November 1, 2016

Transitioned from receptionist to marketing coordinator; led trade shows, conferences, newsletters, case studies, and press releases; ensured branding consistency across corporate and satellite offices.