ANTOINETTE POIRIER
I am a dynamic marketing professional with a solid background in driving impactful B2B marketing campaigns that elevate brand visibility and deliver measurable results.
About
I am a dynamic marketing professional with a solid background in driving impactful B2B marketing campaigns that elevate brand visibility and deliver measurable results. I administer CRM systems and optimize workflows to boost lead generation and improve audience engagement.
I amplify social media presence and strengthen competitive positioning through strategic content creation and data-driven insights. I manage planning, execution, and logistics for events and promotions, oversee complex projects to ensure timely completion, and mentor teams to foster collaboration, innovation, and continuous improvement.
- 16 years' experience
- Joined February 2026
Skills· 4
Languages
- EnglishFluent
Industry experience
- Professional Services
- Software & Internet
- Media & Entertainment
- Telecommunications
- Retail
More experts in Orlando, United States
Work experience· 6 roles
Supported planning and execution of events and social media initiatives to boost brand visibility and customer engagement; assisted with event logistics, developed promotional content, and managed audience interactions at events and online; captured insights to inform future strategies.
Enhanced organization, increased productivity, and boosted brand awareness and social media visibility. Developed comprehensive buyer journeys and positioning strategies across multiple channels, targeting specific audience segments.
Managed planning and logistics for company-wide events, conferences, and trade shows; developed a lead scoring system integrated with Salesforce to streamline the sales process and improve efficiency; championed HubSpot CRM adoption and created dashboards and templates to optimize campaign performance.
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