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I am a PR and branding professional working across luxury beauty, fashion, and lifestyle brands. I provide end-to-end PR strategy, media relations, press office management, and event support for high-profile clients and CSR initiatives. I have led campaigns for YSL Beauty, Lancôme, Armani Beauty, Biotherm, Kiehl’s, Valentino, Prada, and Kérastase, collaborating with ambassadors and media to achieve strong results. I combine creativity with excellent organizational skills to implement innovative solutions and deliver measurable outcomes. Whether working independently or as part of a team, I adapt to different work styles, support colleagues, and contribute to collective success.…I am a PR and branding professional working across luxury beauty, fashion, and lifestyle brands. I provide end-to-end PR strategy, media relations, press office management, and event support for high-profile clients and CSR initiatives. I have led campaigns for YSL Beauty, Lancôme, Armani Beauty, Biotherm, Kiehl’s, Valentino, Prada, and Kérastase, collaborating with ambassadors and media to achieve strong results. I combine creativity with excellent organizational skills to implement innovative solutions and deliver measurable outcomes. Whether working independently or as part of a team, I adapt to different work styles, support colleagues, and contribute to collective success.

Blanka Zawada

PR Freelancer, Social Media Manager, Brand Strategist, +1

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I am a PR and branding professional working across luxury beauty, fashion, and lifestyle brands. I provide end-to-end PR strategy, media relations, press office management, and event support for high-profile clients and CSR initiatives. I have led campaigns for YSL Beauty, Lancôme, Armani Beauty, Biotherm, Kiehl’s, Valentino, Prada, and Kérastase, collaborating with ambassadors and media to achieve strong results. I combine creativity with excellent organizational skills to implement innovative solutions and deliver measurable outcomes. Whether working independently or as part of a team, I adapt to different work styles, support colleagues, and contribute to collective success.…I am a PR and branding professional working across luxury beauty, fashion, and lifestyle brands. I provide end-to-end PR strategy, media relations, press office management, and event support for high-profile clients and CSR initiatives. I have led campaigns for YSL Beauty, Lancôme, Armani Beauty, Biotherm, Kiehl’s, Valentino, Prada, and Kérastase, collaborating with ambassadors and media to achieve strong results. I combine creativity with excellent organizational skills to implement innovative solutions and deliver measurable outcomes. Whether working independently or as part of a team, I adapt to different work styles, support colleagues, and contribute to collective success.

Available to hire

I am a PR and branding professional working across luxury beauty, fashion, and lifestyle brands. I provide end-to-end PR strategy, media relations, press office management, and event support for high-profile clients and CSR initiatives. I have led campaigns for YSL Beauty, Lancôme, Armani Beauty, Biotherm, Kiehl’s, Valentino, Prada, and Kérastase, collaborating with ambassadors and media to achieve strong results.

I combine creativity with excellent organizational skills to implement innovative solutions and deliver measurable outcomes. Whether working independently or as part of a team, I adapt to different work styles, support colleagues, and contribute to collective success.

Skills

Adobe Photoshop

Copywriting

Branding

Experience Level

Adobe Photoshop

Expert

Copywriting

Expert

Branding

Expert

Language

Polish

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Head of Brand Advocacy PR at KOMA7 AGENCY

December 1, 2023 - July 1, 2024

End-to-end PR strategy for luxury brands within the L’Oréal portfolio; press office management; media relations; brand ambassadors; CSR programs; event support; preparing and editing press materials; coordinating campaigns with media and client leadership.

PR Account Manager at KOMA7 AGENCY

January 1, 2023 - November 1, 2023

Comprehensive PR support for luxury segment clients within the L’Oréal portfolio; developing PR strategies and plans; presenting to clients; ongoing media liaison and ambassador collaboration.

PR Manager at OGILVY PR

October 1, 2020 - April 1, 2022

Monitoring and preparing visual materials used in international advertising campaigns; managing Nestlé S.A. client relationships; coordinating product photo sessions; leading a multi-disciplinary team (graphic designers, stylists, photographers, chefs, models).

PR Account Executive at Lovely Cosmetics by Italian Beauty

June 1, 2022 - October 1, 2022

Comprehensive client service for Notino and TK Maxx; developing marketing and PR concepts; content creation; media and influencer relations; event support; post-campaign reporting.

PR/Marketing Specialist at Studio Zielniki Marketing & Communication

February 1, 2021 - December 1, 2022

Developing and implementing strategies for presenting products, treatments and training on SoMe; influencer marketing and PR; managing media plans and budgets.

Head of PR at KOMA7 AGENCY

December 1, 2024 - Present

Comprehensive client support across multi-sector campaigns; end-to-end PR strategy; client relations; media outreach; budget approvals; team leadership; press office coordination.