I am a highly skilled Senior Graphic Designer with over 15 years of experience in various industries including Government, Corporate, Education, and Nonprofit sectors. I am proficient across a wide range of graphic design and marketing services, from brand development to corporate publications, digital media, and large-scale government infrastructure projects. I have demonstrated experience in leading design teams, collaborating with stakeholders and managing relationships with external vendors and have a track record of delivering high-quality, impactful content and projects in accordance with project deadlines.…

Adam Sheedy

PRO

I am a highly skilled Senior Graphic Designer with over 15 years of experience in various industries including Government, Corporate, Education, and Nonprofit sectors. I am proficient across a wide range of graphic design and marketing services, from brand development to corporate publications, digital media, and large-scale government infrastructure projects. I have demonstrated experience in leading design teams, collaborating with stakeholders and managing relationships with external vendors and have a track record of delivering high-quality, impactful content and projects in accordance with project deadlines.…

Available to hire

I am a highly skilled Senior Graphic Designer with over 15 years of experience in various industries including Government, Corporate, Education, and Nonprofit sectors. I am proficient across a wide range of graphic design and marketing services, from brand development to corporate publications, digital media, and large-scale government infrastructure projects.

I have demonstrated experience in leading design teams, collaborating with stakeholders and managing relationships with external vendors and have a track record of delivering high-quality, impactful content and projects in accordance with project deadlines.

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Work Experience

Senior Graphic Designer and Content Manager (Fixed Term Contract) at NSW Department of Education
July 1, 2025 - October 1, 2025
Led the development of branding, visual identity and content library for the Early Career Academy and Academy Connect projects within NSW Education’s Teacher Attraction Initiative. Implemented the NSW Government Brand Framework across a wide range of publications and campaigns, ensuring cohesive visual identity and adherence to brand and accessibility standards for diverse audiences. Partnered with stakeholders and project teams to clarify objectives, translate briefs into creative solutions, and manage feedback cycles to deliver polished, on-brand materials within tight deadlines.
Digital Accessibility Officer and Senior Designer (Fixed Term Contract) at NSW Department of Customer Service
January 1, 2025 - July 1, 2025
Designed and remediated a wide variety of documents from scratch and existing sources to meet accessibility standards, using advanced InDesign and Acrobat Pro capabilities to ensure WCAG 2.0 compliance and usability. Applied the NSW Government Brand Framework across all visual outputs, ensuring consistent alignment with brand guidelines across multiple document types and audiences. Led the review, remediation, and consolidation of the organisation’s document library, bringing legacy materials up to date with current accessibility and branding requirements to ensure a unified and professional presentation. Collaborated closely with internal stakeholders, content owners, and project leads to interpret design briefs, gather feedback, and deliver high-quality, accessible content within defined project timelines. Provided guidance and mentorship to internal staff, helping build capability in accessible design practices while simultaneously managing multiple projects and ensuring timely de
Freelance Senior Graphic Designer at Multiple Clients
November 1, 2023 - January 1, 2025
Worked closely with stakeholders as an external contractor to develop and design corporate publications, including annual reports, casebooks, guides and presentations. Maintained strong communication with internal design managers and other team members to ensure alignment on project objectives and seamless integration with broader design strategies.
Senior Graphic Designer & Creative Content Manager at Port of Newcastle
August 1, 2021 - October 1, 2023
Led the full scope of design initiatives for the $100 million Clean Energy Precinct, taking full accountability for all creative aspects of the project, including primary branding, visual identity, presentations and event collateral, sub-branding, website design, visualisations, animations, and promotional materials to support the rollout of the precinct. Oversaw the production of critical corporate reports, including the Development Plans, Sustainability Reports, and Indigenous Reconciliation Action Plans, ensuring they were visually appealing, aligned with brand guidelines, and accessible to various audiences. Designed accurate public-facing maps, technical schematics and visualisations using geospatial and engineering data to address stakeholders’ land and property concerns. Responsible for redevelopment of the company brand, including the production of a new corporate style guide, development of sub-brands and advising internal stakeholders on brand usage. Led the company’s reb
Senior Graphic Designer at Cranbrook School
January 1, 2018 - July 1, 2021
Established the school’s first in-house design team, developing workflows and best practices to deliver cohesive, on-brand collateral efficiently, which contributed to the school’s enhanced visual presence. Managed the design, layout, and production of major publications such as the annual report, curriculum guides, and school profile booklets, ensuring they reflected the school’s values and met strict deadlines. Led a complete brand overhaul, creating a cohesive visual identity that unified the school’s multiple campuses and significantly increased alumni engagement by modernizing logos, color schemes, and typography. Redesigned the alumni magazine, transforming it from a simple newsletter into a polished, 150+ page quarterly publication with professional photography, distributed to over 17,000 alumni. Directed high-profile national and international advertising campaigns, creating digital and print ads that highlighted the school’s offerings and aligned with its brand strat
Senior Graphic Designer at NSW Ambulance
November 1, 2015 - January 1, 2018
Led a design team of three to fulfill statewide design requirements, creating a broad array of assets and providing oversight to ensure adherence to brand standards and quality control. Developed visual materials for significant infrastructure projects, including RAIR and SAMIS, producing technical graphics, reports, and presentations that supported both internal communication and public information, including internal signage systems, schematics and wayfinding systems across the network. Played a key role in rebranding NSW Ambulance, reworking internal communications, updating visual language, and creating directorate sub-branding, supporting the transition from the former Ambulance Service of NSW. Created awareness campaigns such as If You Hurt A Paramedic and No Excuse for Paramedic Abuse, producing impactful visuals and messaging that received widespread public attention and support. Collaborated with external vendors on large-scale projects, such as branding for company vehicles a
Senior Graphic Designer at WestConnex - Transport for NSW
February 1, 2014 - November 1, 2015
Led the rebranding of WestConnex during its shift from a government entity to the private sector, developing a new brand style guide, refining logos, and producing templates that established a consistent visual identity. Designed high-stakes business documents, including annual reports and Environmental Impact Statements essential for securing project funding and approvals, presenting complex information in an accessible format. Created public engagement materials, including maps, infographics, and schematics that clearly communicated technical information to non-specialist audiences, facilitating community understanding and support. Developed collateral for major public campaigns, such as motorway signage, construction site hoarding, and wayfinding signage, enhancing navigation and public safety around project sites. Designed and maintained digital collateral for print and online use, ensuring accessibility and alignment with branding requirements. Produced technical schematics and co

Education

Bachelor of Design (Visual Communication) at University of Western Sydney
January 1, 2006 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Education, Non-Profit Organization, Media & Entertainment, Professional Services