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I'm a result-driven cross-border e-commerce and social media content strategist with 2+ years of experience managing TikTok and Xiaohongshu accounts. I excel in short-form video production, data-driven optimization, and audience growth, helping brands boost sales and engagement across cross-border platforms. I have a proven track record including increasing EU TikTok shop sales by 231% and launching an online weight-loss supervision project with a 95% engagement growth. I thrive in fast-paced environments and enjoy turning insights into scalable content strategies.…I'm a result-driven cross-border e-commerce and social media content strategist with 2+ years of experience managing TikTok and Xiaohongshu accounts. I excel in short-form video production, data-driven optimization, and audience growth, helping brands boost sales and engagement across cross-border platforms. I have a proven track record including increasing EU TikTok shop sales by 231% and launching an online weight-loss supervision project with a 95% engagement growth. I thrive in fast-paced environments and enjoy turning insights into scalable content strategies.

YUYING YAN

Video Editor, Content Strategist, Social Media Manager, +2

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I'm a result-driven cross-border e-commerce and social media content strategist with 2+ years of experience managing TikTok and Xiaohongshu accounts. I excel in short-form video production, data-driven optimization, and audience growth, helping brands boost sales and engagement across cross-border platforms. I have a proven track record including increasing EU TikTok shop sales by 231% and launching an online weight-loss supervision project with a 95% engagement growth. I thrive in fast-paced environments and enjoy turning insights into scalable content strategies.…I'm a result-driven cross-border e-commerce and social media content strategist with 2+ years of experience managing TikTok and Xiaohongshu accounts. I excel in short-form video production, data-driven optimization, and audience growth, helping brands boost sales and engagement across cross-border platforms. I have a proven track record including increasing EU TikTok shop sales by 231% and launching an online weight-loss supervision project with a 95% engagement growth. I thrive in fast-paced environments and enjoy turning insights into scalable content strategies.

Available to hire

I’m a result-driven cross-border e-commerce and social media content strategist with 2+ years of experience managing TikTok and Xiaohongshu accounts. I excel in short-form video production, data-driven optimization, and audience growth, helping brands boost sales and engagement across cross-border platforms.

I have a proven track record including increasing EU TikTok shop sales by 231% and launching an online weight-loss supervision project with a 95% engagement growth. I thrive in fast-paced environments and enjoy turning insights into scalable content strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Korean

Intermediate

Japanese

Intermediate

Work Experience

Founder & Operator at Rednote Account @ 轻维 Cutfat

August 1, 2025 - Present

Founded and operated the Rednote account, building and scaling a niche IP account from zero to 6,000+ followers. Created a structured content framework combining educational insights, emotional companionship, and real-case documentation. Improved search traffic via keyword optimization and developed a private conversion funnel for paid consultations.

TikTok Content Operator / Video Editor at Fuzhou New Global E-commerce Co., Ltd.

November 1, 2024 - Present

Responsible for short-form video editing and content optimization for TikTok e-commerce products (uro category), focusing on improving click-through rates and exposure performance. Analyzed competitors’ viral content structures and developed three scalable content formats: pain-point driven, comparison-based, and storytelling-driven. Optimized the first three seconds of videos to improve retention and engagement. Iterated content strategies based on completion rate and CTR data, refining subtitle structures and pacing.