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Hi, I'm Hika Kataria, a Brand Marketing Manager with 5+ years of experience building and scaling consumer brands from the ground up. I specialize in brand strategy, content systems, influencer marketing, and product launches. I'm hands-on with budgets, pricing, and annual planning, and I love turning data into growth. I’ve led cross-functional teams, built partnerships, and crafted go-to-market strategies that turn education-led storytelling into measurable results. I’m passionate about creating authentic brand narratives and optimizing campaigns for ROI while staying agile and people-first.…Hi, I'm Hika Kataria, a Brand Marketing Manager with 5+ years of experience building and scaling consumer brands from the ground up. I specialize in brand strategy, content systems, influencer marketing, and product launches. I'm hands-on with budgets, pricing, and annual planning, and I love turning data into growth. I’ve led cross-functional teams, built partnerships, and crafted go-to-market strategies that turn education-led storytelling into measurable results. I’m passionate about creating authentic brand narratives and optimizing campaigns for ROI while staying agile and people-first.

Hika Kataria

Brand Strategist, Growth Marketer, Content Creator, +2

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Hi, I'm Hika Kataria, a Brand Marketing Manager with 5+ years of experience building and scaling consumer brands from the ground up. I specialize in brand strategy, content systems, influencer marketing, and product launches. I'm hands-on with budgets, pricing, and annual planning, and I love turning data into growth. I’ve led cross-functional teams, built partnerships, and crafted go-to-market strategies that turn education-led storytelling into measurable results. I’m passionate about creating authentic brand narratives and optimizing campaigns for ROI while staying agile and people-first.…Hi, I'm Hika Kataria, a Brand Marketing Manager with 5+ years of experience building and scaling consumer brands from the ground up. I specialize in brand strategy, content systems, influencer marketing, and product launches. I'm hands-on with budgets, pricing, and annual planning, and I love turning data into growth. I’ve led cross-functional teams, built partnerships, and crafted go-to-market strategies that turn education-led storytelling into measurable results. I’m passionate about creating authentic brand narratives and optimizing campaigns for ROI while staying agile and people-first.

Available to hire

Hi, I’m Hika Kataria, a Brand Marketing Manager with 5+ years of experience building and scaling consumer brands from the ground up. I specialize in brand strategy, content systems, influencer marketing, and product launches. I’m hands-on with budgets, pricing, and annual planning, and I love turning data into growth.

I’ve led cross-functional teams, built partnerships, and crafted go-to-market strategies that turn education-led storytelling into measurable results. I’m passionate about creating authentic brand narratives and optimizing campaigns for ROI while staying agile and people-first.

Skills

Branding

Brand Identity

Copywriting

Experience Level

Branding

Expert

Brand Identity

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Brand Marketing Manager (Intern → Manager) at Hello Tempay

January 1, 2020 - October 31, 2025

Built and scaled the brand and marketing function from the ground up. Grew social media presence to 35K+ followers and established category awareness through education-led content and brand storytelling. Led influencer marketing and creator partnerships, managing a ₹1.2 Cr budget and delivering 25M+ views across paid and barter campaigns; collaborated with creators including Luke Coutinho, Ranveer Brar and Saranesh Goila. Designed and executed a barter influencer program, generating 2,500+ reels/posts and 10,000+ Instagram stories, now a core customer acquisition and awareness channel. Managed end-to-end product launches for 4 product lines, including go-to-market strategy, positioning, packaging, creative direction and PR; led a successful product relaunch through pricing optimization. Partnered closely with the founder and performance marketing lead on pricing strategy, discounting, budget allocation and annual marketing planning, ensuring alignment with growth and ROI objectives.

Influencer Marketing Manager at Hello Tempay

November 1, 2025 - Present

Managing 360-degree influencer program for Hello Tempay from selection to execution, including creator partnerships, negotiating collaborations and optimizing ROI. Built influencer pipelines, scaled content output, and coordinated with cross-functional teams for go-to-market campaigns.