Devised and implemented a digital marketing strategy for a YouTube podcast, focusing on growth across YouTube, Meta, and TikTok; edited short-form videos from full-length episodes; selected topics to maximize engagement; executed targeted Meta ad campaigns; grew Facebook followers by 33,000 in 8 months and YouTube subscribers by 2,200 per month.

Content Marketing Manager (Remote) at Mapmetrics

May 1, 2022 - August 1, 2022

Wrote blogs centered on Web3, crypto navigation, data security, and technology; curated and oversaw social media content across Facebook, LinkedIn, X (Twitter), and Reddit; revised the company's white paper and developed communications materials; provided strategic insights on digital marketing, channel utilization, and product launch tactics.

Strategist at Walkers

January 1, 2021 - December 1, 2021

Formulated multi-channel digital marketing strategy for an innovative recruitment platform; analyzed target audience and aligned marketing initiatives with platform features; produced a series of product videos to showcase features and benefits; identified strategic partnership opportunities to support successful product launches on local and new markets.

Founder | Managing Partner at Flux Digital Agency

October 1, 2016 - December 1, 2018

Provided social media management services to clients, creating and managing content across various channels; ran paid media campaigns; leveraged data analytics to track campaign performance and provide regular client reports; planned and organized events in music and entertainment, overseeing marketing, logistics, and technical requirements; negotiated sponsorships and collaborated with artists.

Event Manager at DDB Georgia

July 1, 2016 - September 1, 2017

Planned and executed electronic dance events featuring prominent artists; attracted large audiences and generated significant traction; created engaging touchpoints by blending art, music, and technology; prepared detailed post-event performance reports with insights for future events.