I’m Laura Ríos Costa, a creative and results-driven Digital Marketing Specialist focused on SEO, SEM, and content strategy. I love turning insights into practical, performance-driven campaigns that boost organic visibility and conversions. With a background in multimedia production and communications, I thrive coordinating end-to-end digital initiatives—from research and planning to execution and reporting—always aiming to deliver clear value to clients and teams. I bring hands-on experience across SEO, paid campaigns, content creation, and website optimization, plus strong collaboration skills to align cross-functional teams around measurable goals. I’m motivated by data-driven decision-making, continuous learning, and delivering high-quality, scalable digital solutions that drive business growth.

Laura Ríos Costa

I’m Laura Ríos Costa, a creative and results-driven Digital Marketing Specialist focused on SEO, SEM, and content strategy. I love turning insights into practical, performance-driven campaigns that boost organic visibility and conversions. With a background in multimedia production and communications, I thrive coordinating end-to-end digital initiatives—from research and planning to execution and reporting—always aiming to deliver clear value to clients and teams. I bring hands-on experience across SEO, paid campaigns, content creation, and website optimization, plus strong collaboration skills to align cross-functional teams around measurable goals. I’m motivated by data-driven decision-making, continuous learning, and delivering high-quality, scalable digital solutions that drive business growth.

Available to hire

I’m Laura Ríos Costa, a creative and results-driven Digital Marketing Specialist focused on SEO, SEM, and content strategy. I love turning insights into practical, performance-driven campaigns that boost organic visibility and conversions. With a background in multimedia production and communications, I thrive coordinating end-to-end digital initiatives—from research and planning to execution and reporting—always aiming to deliver clear value to clients and teams.

I bring hands-on experience across SEO, paid campaigns, content creation, and website optimization, plus strong collaboration skills to align cross-functional teams around measurable goals. I’m motivated by data-driven decision-making, continuous learning, and delivering high-quality, scalable digital solutions that drive business growth.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced
French
Beginner

Work Experience

SEO Specialist at Principios Interactivos
July 1, 2024 - Present
Lead full-cycle SEO audits (technical, on-page, off-page), develop and execute SEO strategies aligned with business objectives, optimize sites for visibility and organic traffic, manage content across CMS, produce detailed SEO reports, write content with SEO best practices, and collaborate with UX and site-architecture teams to improve structure.
Digital Marketing Assistant at Enley Abogados Online
December 1, 2023 - April 1, 2024
Conducted market research to identify growth opportunities and audiences, supported SEM strategies and KPI improvements across paid campaigns, collaborated with the digital agency on optimization, and assisted in performance analysis using GA4.
Digital Marketing Strategist Assistant at V3rtice – Digital Communication Agency
July 1, 2023 - December 1, 2023
Managed and optimized SEO strategies, monitored and created Google Ads and Social Ads campaigns, produced high-conversion copy and curated digital content, updated WordPress sites, and prepared analytics reports using GA4, Semrush and Ahrefs.
ICT Coordinator & Foreign Languages Teacher at Departament d’Ensenyament – Generalitat de Catalunya
September 1, 2016 - June 1, 2023
Developed a communication plan for the educational center, led media-related projects and coordinated professionals, and managed IT incidents and digital communication needs.
Export Manager Assistant at Beauty Rent, S.L.
November 1, 2013 - March 1, 2015
Supported commercial and administrative proposals and assisted in multimedia assignments for clients.
Freelance Videographer & Photographer at Dreamfive Studio
November 1, 2013 - March 1, 2015
Produced multimedia content for companies and individuals, planned audiovisual marketing strategies, and managed full production workflows.

Education

Bachelor’s degree in Marketing & Communication at EUNCET Business School (UPC)
January 1, 2020 - January 1, 2024
Advanced English Studies at Rennert School, New York
January 11, 2030 - February 23, 2026
Senior Technician in Audiovisual Image at IPSI Sant Ignasi Sarrià
January 1, 2010 - January 1, 2012
Foreign Languages Teacher Training at Universitat Autònoma de Barcelona
January 1, 2007 - January 1, 2010

Qualifications

Google Ads Search Certification
January 11, 2030 - February 23, 2026
Google Analytics Certification
January 11, 2030 - February 23, 2026
Meta Ads Manager Certification
January 11, 2030 - February 23, 2026
SEO Certification (HubSpot Academy)
January 11, 2030 - February 23, 2026
Google Tag Manager Certification
January 11, 2030 - February 23, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Other