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I am a Marketing, Brand and Communications professional with +15 years of proven track record in brand strategy, external/internal and corporate communications, and digital marketing across B2C and B2B. Recently I strengthened my hospitality expertise through hands-on, senior hotel management and hospitality marketing experience. I’m known for a results-driven mindset and high standards of execution, ensuring brand strength and business value creation. I excel at leadership, cross-functional coordination, and turning clarity into actionable plans that drive growth and impact across organizations.…I am a Marketing, Brand and Communications professional with +15 years of proven track record in brand strategy, external/internal and corporate communications, and digital marketing across B2C and B2B. Recently I strengthened my hospitality expertise through hands-on, senior hotel management and hospitality marketing experience. I’m known for a results-driven mindset and high standards of execution, ensuring brand strength and business value creation. I excel at leadership, cross-functional coordination, and turning clarity into actionable plans that drive growth and impact across organizations.

Silvia Martín Lareu

Brand Strategist, Marketing Strategist, Content Creator, +4

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I am a Marketing, Brand and Communications professional with +15 years of proven track record in brand strategy, external/internal and corporate communications, and digital marketing across B2C and B2B. Recently I strengthened my hospitality expertise through hands-on, senior hotel management and hospitality marketing experience. I’m known for a results-driven mindset and high standards of execution, ensuring brand strength and business value creation. I excel at leadership, cross-functional coordination, and turning clarity into actionable plans that drive growth and impact across organizations.…I am a Marketing, Brand and Communications professional with +15 years of proven track record in brand strategy, external/internal and corporate communications, and digital marketing across B2C and B2B. Recently I strengthened my hospitality expertise through hands-on, senior hotel management and hospitality marketing experience. I’m known for a results-driven mindset and high standards of execution, ensuring brand strength and business value creation. I excel at leadership, cross-functional coordination, and turning clarity into actionable plans that drive growth and impact across organizations.

Available to hire

I am a Marketing, Brand and Communications professional with +15 years of proven track record in brand strategy, external/internal and corporate communications, and digital marketing across B2C and B2B. Recently I strengthened my hospitality expertise through hands-on, senior hotel management and hospitality marketing experience. I’m known for a results-driven mindset and high standards of execution, ensuring brand strength and business value creation. I excel at leadership, cross-functional coordination, and turning clarity into actionable plans that drive growth and impact across organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Director of Marketing & Communications at ACHM Hotels by Marriott

August 1, 2024 - October 1, 2025

Defining and executing the marketing, communications and PR strategy aligned with the commercial expansion plan; leading the marketing, digital, content and PR team (5 people); driving corporate rebranding in priority markets; developing 4–5 annual opening marketing plans; supporting luxury/premium hotel collections; coordinating with Marriott Global for openings, PR, digital and sponsorship projects; ensuring brand governance across touchpoints.

Head of Marketing & Communications at American Express GBT

August 1, 2008 - May 1, 2024

Led Spain Marketing & Communications strategies, designed annual marketing plan, organized high-impact events, managed budget and ROI, oversaw digital presence and brand equity; part of the Spain executive committee; led a team of 3–5 people.

Marketing & Communications Manager at Viajar.com / Rumbo.es

October 1, 2007 - July 1, 2008

Directed brand positioning and marketing ROI; managed integrated online and offline campaigns; enhanced SEM and affiliate performance; fostered PR and strategic partnerships.

Marketing & Communications Manager at Bancotel

November 1, 2003 - September 1, 2007

Designed corporate, B2C & B2B marketing strategy; managed online/offline campaigns; collaborated with outsourcing partners; managed corporate events and new product launches.

Promotions Team Manager at Sony Music (BMG)

February 1, 2000 - September 1, 2003

Defined, developed and executed national promotion plans for ARIOLA artists; coordinated a promotions team of 5; analyzed market opportunities and promotions.

Product Manager at Sony Music (BMG)

January 1, 1997 - January 1, 2000

Defined and executed marketing and promotion plans for assigned artists; launched campaigns in-store and media; managed artist campaigns and their Spain releases.

International Product Department Assistant at Sony Music (BMG)

July 1, 1995 - January 1, 1997

Assisted international product department tasks for the Latin American region; supported product launches and coordination.

Assistant to VP Latin American Region US at Sony Music (BMG)

April 1, 1994 - June 1, 1995

Supported VP with regional coordination for Latin America; assisted with market analysis and promotions.

Front desk VIP guest representative at Intercontinental Miami Hotel

July 1, 1993 - March 1, 1994

VIP guest reception and front desk support; ensured exceptional guest experience.

Director of Marketing & Communication at ACHM Hotels by Marriott

August 1, 2024 - October 1, 2025

Definition of the marketing, communication, and PR strategy aligned with the company’s commercial and expansion plan. Leadership of the marketing, digital, content, and PR team (5 people). Design and execution of the corporate rebranding strategy. Development of marketing plans for 4–5 new hotel openings per year. Strategic support for the luxury and premium hotel collection (14 hotels) in collaboration with hotel management. Brand governance and identity consistency across all touchpoints.

Various Leadership Roles at Sony Music (BMG)

January 1, 1994 - January 1, 2003

Developed and executed promotional and media campaigns for top national and international artists; led a team delivering high-impact entertainment experiences and launches.