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I am a dynamic and results-driven social media leader with extensive experience launching and scaling social media ecosystems for international fashion and e-commerce brands across Europe. I have led cross-functional teams, managed large-scale campaigns and sponsorship activations, and driven measurable growth through integrated content, influencer programs, and data-led strategy. I excel at connecting strategic thinking with creative execution to build culturally relevant brand narratives, and I am motivated to bring this combination of leadership, innovation, and performance focus to a forward-thinking organization.…I am a dynamic and results-driven social media leader with extensive experience launching and scaling social media ecosystems for international fashion and e-commerce brands across Europe. I have led cross-functional teams, managed large-scale campaigns and sponsorship activations, and driven measurable growth through integrated content, influencer programs, and data-led strategy. I excel at connecting strategic thinking with creative execution to build culturally relevant brand narratives, and I am motivated to bring this combination of leadership, innovation, and performance focus to a forward-thinking organization.

Luka Torkovic

Social Media Manager, Content Creator, Brand Strategist, +2

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I am a dynamic and results-driven social media leader with extensive experience launching and scaling social media ecosystems for international fashion and e-commerce brands across Europe. I have led cross-functional teams, managed large-scale campaigns and sponsorship activations, and driven measurable growth through integrated content, influencer programs, and data-led strategy. I excel at connecting strategic thinking with creative execution to build culturally relevant brand narratives, and I am motivated to bring this combination of leadership, innovation, and performance focus to a forward-thinking organization.…I am a dynamic and results-driven social media leader with extensive experience launching and scaling social media ecosystems for international fashion and e-commerce brands across Europe. I have led cross-functional teams, managed large-scale campaigns and sponsorship activations, and driven measurable growth through integrated content, influencer programs, and data-led strategy. I excel at connecting strategic thinking with creative execution to build culturally relevant brand narratives, and I am motivated to bring this combination of leadership, innovation, and performance focus to a forward-thinking organization.

Available to hire

I am a dynamic and results-driven social media leader with extensive experience launching and scaling social media ecosystems for international fashion and e-commerce brands across Europe. I have led cross-functional teams, managed large-scale campaigns and sponsorship activations, and driven measurable growth through integrated content, influencer programs, and data-led strategy.

I excel at connecting strategic thinking with creative execution to build culturally relevant brand narratives, and I am motivated to bring this combination of leadership, innovation, and performance focus to a forward-thinking organization.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

Croatian

Fluent

English

Fluent

German

Advanced

Work Experience

Lead, Social Media – International Expansion and Growth at Trendyol Group

December 1, 2022 - Present

Launched and grew a new fashion e-commerce brand's social media presence across Europe (DACH and CEE). Led a cross-functional social media team and external agency, ensuring seamless collaboration and the delivery of high-quality, impactful campaigns aligned with brand goals and measurable results. Integrated organic content, influencer marketing, digital advertising, and campaign planning. Directed content creation by guiding creative design teams and managing influencer collaborations to ensure cohesive and impactful brand messaging. Developed and executed a comprehensive social media strategy across multiple platforms, overseeing content creation, influencer activations, and follower growth tactics. Led social media campaigns for high-profile sponsorships, including UEFA EURO 2024 and the Paris Olympics, creating globally impactful content that engaged diverse audiences. Managed TrendFami influencer partnership program activations, driving affiliate partnership growth through on-eve

Lead, Social Media Projects & Brand Relations at About You Holding SE

July 1, 2020 - December 31, 2022

Led a 15+ member team focusing on their professional development by providing regular feedback and improvement points to cultivate strengths and enhance overall team performance. Developed and led execution for social media strategies and production for high-profile events: About You Fashion Week (Berlin, Milan), Pangea Festival, and About You Awards. Directed influencer relations, on-site production, and content for multi-market campaigns. Led the 'About You Idols' influencer collaborations, driving organic content that boosted sales and strengthened brand relationships through authentic storytelling. Developed and presented social media growth and creative strategies to key sponsorship partners, highlighting integration possibilities and joint growth opportunities for seasonal campaigns and key events. Executed strategies to expand the brand's social media presence across more than 20 countries, driving global engagement and increasing brand recognition.

Manager, Strategic Partnerships and Growth at xChange Solutions GmbH

July 1, 2019 - July 31, 2020

Managed strategic partnerships and key accounts, driving lead generation and fostering collaborative opportunities that contributed to significant market growth in Asia and the Middle East. Developed and executed partnership strategies, aligning with business goals to expand brand presence and increase market share in target regions.