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I'm Shubham Yadav, a Senior Web Designer and Shopify Expert with 6+ years of independent brand building, delivering custom Shopify and WordPress solutions for 25+ D2C and B2B brands across India and the US. I currently work with Guidecraft USA as a Senior Web Designer, leading Shopify Plus B2B development, custom theme engineering, and CRO-driven UX improvements. I’m fluent in analytics and CRO tools and comfortable in both design tools (Figma, Miro) and technical environments (Vercel, Docker, Supabase, VPS, GitHub). I’ve led distributed freelance teams of 4–8 specialists and am known for being proactive, researching and shipping solutions independently when faced with unfamiliar challenges. I’m proficient across the full Shopify ecosystem, including custom Liquid theme development, custom app integrations, and key platforms like Yotpo, NetSuite, Gorgias, Klaviyo, and Shopify Flow. I also apply strong design thinking to CRO, performance, and UX optimization, supported by my experience in analytics (GA4, Microsoft Clarity, Hotjar) and an expanding AI toolkit to improve creativity, automation, and speed to market.…I'm Shubham Yadav, a Senior Web Designer and Shopify Expert with 6+ years of independent brand building, delivering custom Shopify and WordPress solutions for 25+ D2C and B2B brands across India and the US. I currently work with Guidecraft USA as a Senior Web Designer, leading Shopify Plus B2B development, custom theme engineering, and CRO-driven UX improvements. I’m fluent in analytics and CRO tools and comfortable in both design tools (Figma, Miro) and technical environments (Vercel, Docker, Supabase, VPS, GitHub). I’ve led distributed freelance teams of 4–8 specialists and am known for being proactive, researching and shipping solutions independently when faced with unfamiliar challenges. I’m proficient across the full Shopify ecosystem, including custom Liquid theme development, custom app integrations, and key platforms like Yotpo, NetSuite, Gorgias, Klaviyo, and Shopify Flow. I also apply strong design thinking to CRO, performance, and UX optimization, supported by my experience in analytics (GA4, Microsoft Clarity, Hotjar) and an expanding AI toolkit to improve creativity, automation, and speed to market.

Shubham Yadav

Web Designer, UX Designer, UI Designer, +2

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I'm Shubham Yadav, a Senior Web Designer and Shopify Expert with 6+ years of independent brand building, delivering custom Shopify and WordPress solutions for 25+ D2C and B2B brands across India and the US. I currently work with Guidecraft USA as a Senior Web Designer, leading Shopify Plus B2B development, custom theme engineering, and CRO-driven UX improvements. I’m fluent in analytics and CRO tools and comfortable in both design tools (Figma, Miro) and technical environments (Vercel, Docker, Supabase, VPS, GitHub). I’ve led distributed freelance teams of 4–8 specialists and am known for being proactive, researching and shipping solutions independently when faced with unfamiliar challenges. I’m proficient across the full Shopify ecosystem, including custom Liquid theme development, custom app integrations, and key platforms like Yotpo, NetSuite, Gorgias, Klaviyo, and Shopify Flow. I also apply strong design thinking to CRO, performance, and UX optimization, supported by my experience in analytics (GA4, Microsoft Clarity, Hotjar) and an expanding AI toolkit to improve creativity, automation, and speed to market.…I'm Shubham Yadav, a Senior Web Designer and Shopify Expert with 6+ years of independent brand building, delivering custom Shopify and WordPress solutions for 25+ D2C and B2B brands across India and the US. I currently work with Guidecraft USA as a Senior Web Designer, leading Shopify Plus B2B development, custom theme engineering, and CRO-driven UX improvements. I’m fluent in analytics and CRO tools and comfortable in both design tools (Figma, Miro) and technical environments (Vercel, Docker, Supabase, VPS, GitHub). I’ve led distributed freelance teams of 4–8 specialists and am known for being proactive, researching and shipping solutions independently when faced with unfamiliar challenges. I’m proficient across the full Shopify ecosystem, including custom Liquid theme development, custom app integrations, and key platforms like Yotpo, NetSuite, Gorgias, Klaviyo, and Shopify Flow. I also apply strong design thinking to CRO, performance, and UX optimization, supported by my experience in analytics (GA4, Microsoft Clarity, Hotjar) and an expanding AI toolkit to improve creativity, automation, and speed to market.

Available to hire

I’m Shubham Yadav, a Senior Web Designer and Shopify Expert with 6+ years of independent brand building, delivering custom Shopify and WordPress solutions for 25+ D2C and B2B brands across India and the US. I currently work with Guidecraft USA as a Senior Web Designer, leading Shopify Plus B2B development, custom theme engineering, and CRO-driven UX improvements. I’m fluent in analytics and CRO tools and comfortable in both design tools (Figma, Miro) and technical environments (Vercel, Docker, Supabase, VPS, GitHub). I’ve led distributed freelance teams of 4–8 specialists and am known for being proactive, researching and shipping solutions independently when faced with unfamiliar challenges.

I’m proficient across the full Shopify ecosystem, including custom Liquid theme development, custom app integrations, and key platforms like Yotpo, NetSuite, Gorgias, Klaviyo, and Shopify Flow. I also apply strong design thinking to CRO, performance, and UX optimization, supported by my experience in analytics (GA4, Microsoft Clarity, Hotjar) and an expanding AI toolkit to improve creativity, automation, and speed to market.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Senior Web Designer at Guidecraft USA

July 1, 2025 - Present

Remote — India. Lead Shopify Plus B2B development, custom theme engineering, and CRO-driven UX improvements. Integrated and configured key Shopify ecosystem apps (Yotpo, NetSuite, Gorgias, Klaviyo, Boost Commerce, Salsify) and Shopify Flow to power end-to-end B2B and retail operations. Managed merchant environment across staging and production. Collaborated with US stakeholders (Miro, Notion) for ideation, sprint planning, and documentation. Implemented wholesale features including company profiles, custom pricing, payment terms, and draft orders; designed B2B UX in Figma and mapped journeys in Miro.

Lead Freelancer — Web Design & Digital Marketing at Golden Web Digital (Self-Employed)

June 1, 2019 - Present

Delivered end-to-end Shopify and WordPress builds for 25+ brands across D2C and B2B. Re-engineered 12 Shopify and 14 WordPress storefronts; lifted average checkout conversion from 1.8% to 3.1%. Designed 150+ high-speed landing pages (GTmetrix ~92/100) and built lead-gen funnels delivering 5,000+ submissions/month at under Rs.45 CPL. Coordinated performance marketers, SEO experts, copywriters, designers, and support agents in distributed teams; focused on speed, CX, and CRO.

Associate — Web Site Administrator at Comic Sense

June 1, 2022 - May 1, 2023

Managed WordPress + WooCommerce stack with 8k peak daily sessions; maintained >99.9% uptime during flash sales via load-balancing and CDN optimization. Deployed a community campaign (Discord & WhatsApp); scaled membership 0→2,000 with increased LTV through loyalty tiers. Integrated Unicommerce OMS and real-time inventory API, reducing oversell by 93% and saving ~Rs.1.2L in refunds. Implemented UI micro-optimizations (sticky add-to-cart, trust badges, smart search) that boosted repeat purchases by 15%.

Design Intern at Global Tiger Forum

February 1, 2022 - May 1, 2022

Co-designed an interactive conservation data portal with responsive layouts and Tableau-style visuals to improve stakeholder comprehension by ~40%. Produced the Tiger Compendium e-publication; redesigned modules to increase read time by ~30% and reduce bounce rate by ~25% with modular content blocks and SEO-ready HTML.