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Hi, I’m Mathilde, a marketing and content creator with 6+ years of experience building B2B and B2C brands. I design data-driven digital strategies that deliver high-impact content and measurable results. I thrive in international, fast-paced environments and enjoy turning ideas into engaging campaigns across Instagram, TikTok, and other channels. Based in Lyon, France, I’m open to opportunities in Amsterdam and the Netherlands and excited to collaborate with sales, design, and product teams to grow audiences and drive conversions.…Hi, I’m Mathilde, a marketing and content creator with 6+ years of experience building B2B and B2C brands. I design data-driven digital strategies that deliver high-impact content and measurable results. I thrive in international, fast-paced environments and enjoy turning ideas into engaging campaigns across Instagram, TikTok, and other channels. Based in Lyon, France, I’m open to opportunities in Amsterdam and the Netherlands and excited to collaborate with sales, design, and product teams to grow audiences and drive conversions.

Mathilde Viallon

Content Creator, Growth Marketer, Marketing Strategist, +4

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Hi, I’m Mathilde, a marketing and content creator with 6+ years of experience building B2B and B2C brands. I design data-driven digital strategies that deliver high-impact content and measurable results. I thrive in international, fast-paced environments and enjoy turning ideas into engaging campaigns across Instagram, TikTok, and other channels. Based in Lyon, France, I’m open to opportunities in Amsterdam and the Netherlands and excited to collaborate with sales, design, and product teams to grow audiences and drive conversions.…Hi, I’m Mathilde, a marketing and content creator with 6+ years of experience building B2B and B2C brands. I design data-driven digital strategies that deliver high-impact content and measurable results. I thrive in international, fast-paced environments and enjoy turning ideas into engaging campaigns across Instagram, TikTok, and other channels. Based in Lyon, France, I’m open to opportunities in Amsterdam and the Netherlands and excited to collaborate with sales, design, and product teams to grow audiences and drive conversions.

Available to hire

Hi, I’m Mathilde, a marketing and content creator with 6+ years of experience building B2B and B2C brands. I design data-driven digital strategies that deliver high-impact content and measurable results.

I thrive in international, fast-paced environments and enjoy turning ideas into engaging campaigns across Instagram, TikTok, and other channels. Based in Lyon, France, I’m open to opportunities in Amsterdam and the Netherlands and excited to collaborate with sales, design, and product teams to grow audiences and drive conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Inside Sales Representative at Atempo

January 1, 2020 - January 1, 2021

Developed local communication strategy; contributed to lead generation via LinkedIn Sales Navigator and email campaigns; managed LinkedIn organic and paid content; organized webinars to engage prospects and support sales initiatives

Marketing Manager at Nperf

January 1, 2021 - January 1, 2025

Developed B2B/B2C marketing strategy; led a two-person team (Community Manager, Growth Hacker); created personas, conducted market analysis, and plotted channel roadmaps (SEO, SEA, etc.); executed CRM campaigns and marketing automation; tracked KPIs and ROI; collaborated with sales to organize events and promotional activities

Web Marketing Intern at French Chamber of Commerce, Taiwan

January 1, 2018 - December 31, 2018

Supported web marketing initiatives for French-Chinese business development; assisted with social media content, campaigns, and online outreach

Content Creator at Self-employed

March 1, 2025 - Present

Grew Instagram audience from 3k to 18k qualified followers in 1 year, generating 6–7M monthly views. Designed and published engaging content on Instagram and TikTok, managing community interactions. Built brand and event partnerships from negotiation to invoicing. Analyzed content performance to optimize reach, engagement, and conversion.

Inside Sales Representative at A Tempo (V.I.E.)

January 1, 2020 - January 1, 2021

Developed local communication strategy; generated leads via LinkedIn Navigator and email campaigns. Managed LinkedIn and social content (organic and paid). Organized webinars to engage prospects and support sales initiatives.

Marketing Co-op at Total (France)

September 1, 2019 - August 31, 2020

Marketing co-op (alternance): supported brand and content initiatives, market research, event planning, and marketing operations.

Event Project Manager Intern at French Chamber of Commerce, Taiwan

January 1, 2018 - December 31, 2018

Managed event projects and coordinated with partners; supported international business development activities and communications.

Web Marketing Intern at China

January 1, 2018 - December 31, 2018

Gained hands-on experience in web marketing, digital campaigns and analytics, and cross-cultural collaboration.