Available to hire
I am Paula Cristina Pestana Costa e Silva, a Portuguese communications professional with more than two decades of experience in journalism, press relations, and institutional communication across government, health services, and defence sectors. I have worked with media, crisis communications, protocol, and high-level events, helping organisations shape their image and message. I am passionate about storytelling, branding, and training others in effective communication. I have authored several books about Madeira and the Portuguese Armed Forces, and I enjoy mentoring teams, organising ceremonies, and producing content that informs, engages, and inspires.
Experience Level
Language
Portuguese
Fluent
English
Fluent
Work Experience
Trainer at Mandatory Page Unip. Lda.
September 1, 2017 - PresentTraining in Personal Branding/ Institutional Image/ Brand Alignment; Media Training; Public Speaking; Training in State Protocol; Training in customer service/ labor relations/ teamwork
Communication and Protocol Advisor at Office of the Regional Secretary for Agriculture and Environment, Regional Government of Madeira
December 1, 2023 - July 1, 2024Press Contacts; Organization of protocol in ceremonies and events
Communication and Protocol Advisor at ARDITI - Regional Agency for the Development of Research, Technology and Innovation
August 1, 2021 - July 1, 2024Communication consulting in the area of research; Press Contacts; Organization of protocol in ceremonies and events; Communications consultancy and book production
Communications Consultant at General Staff of the Armed Forces, Lisbon/Funchal
September 1, 2018 - November 1, 2023Communications consultancy in the area of National Defense; Press Contacts; Organization of protocol in ceremonies and events such as meetings and work sessions
Communications Consultant at Institute of Business Development, Funchal
September 1, 2018 - August 1, 2020Preparation of monthly newsletter in the area of economics; Communication consultancy; Contacts with the press
Journalist at Madeira Newspaper Company, Funchal
December 1, 2011 - September 1, 2014National Defense, Environment, Tourism, Land and Maritime Transport, Economy, Culture, Real Estate, Politics
GC Coordinator at Madeira Health Service, Madeira Health Service
October 1, 2009 - October 1, 2011Coordinator of the Communications Office and internal trainer for the Madeira Health Service, in the area of communication and interpersonal relationships, personal branding, teamwork and crisis communication; brand and how to communicate it; press contacts; management of crisis situations such as floods, fires, snowfalls, etc.
Communications Consultant at Preventive Cardiology Institute of Almada, Almada
February 1, 2010 - October 1, 2011Communication from the Institute; Preparation of an internal bi-monthly magazine
Journalist at Madeira Newspaper Company, Funchal
November 1, 1994 - September 1, 2009National Defense, Environment, Tourism, Land and Maritime Transport, Economy, Culture, Real Estate, Politics
Journalist at Funchal News Diary, Funchal
May 1, 1992 - October 1, 1994Sports, Economy, Culture
Reporter and Continuity Announcer at Radio Club, Funchal
February 1, 1990 - November 1, 1993Education
Bachelor's Degree in European Studies at Open University, Funchal
October 1, 2000 - April 1, 2001Secondary Education at Francisco Franco Secondary School, Funchal
October 1, 1989 - June 1, 1990Qualifications
Neurolinguistic Programming Course
November 1, 2023 - July 31, 2024Higher Education Course in Security and Defense
November 1, 2023 - July 31, 2024National Defense Institute
November 1, 2012 - April 1, 2013Press/ Communication Office
March 1, 2010 - April 1, 2010Bioterrorism Seminar NATO - Brussels
June 1, 2002 - July 1, 2002Training of Trainers
February 1, 2010 - May 1, 2010Effective Communication Management
April 1, 2011 - April 1, 2011Professional Reputation Management
April 1, 2011 - April 1, 2011Internal Communication Strategies
April 1, 2011 - April 1, 2011Personal Branding (Self-promotion strategies)
April 1, 2011 - April 1, 2011Industry Experience
Media & Entertainment, Government, Education, Healthcare, Professional Services
Experience Level
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