I am Paula Cristina Pestana Costa e Silva, a Portuguese communications professional with more than two decades of experience in journalism, press relations, and institutional communication across government, health services, and defence sectors. I have worked with media, crisis communications, protocol, and high-level events, helping organisations shape their image and message. I am passionate about storytelling, branding, and training others in effective communication. I have authored several books about Madeira and the Portuguese Armed Forces, and I enjoy mentoring teams, organising ceremonies, and producing content that informs, engages, and inspires.

Paula Cristina Pestana Costa e Silva

I am Paula Cristina Pestana Costa e Silva, a Portuguese communications professional with more than two decades of experience in journalism, press relations, and institutional communication across government, health services, and defence sectors. I have worked with media, crisis communications, protocol, and high-level events, helping organisations shape their image and message. I am passionate about storytelling, branding, and training others in effective communication. I have authored several books about Madeira and the Portuguese Armed Forces, and I enjoy mentoring teams, organising ceremonies, and producing content that informs, engages, and inspires.

Available to hire

I am Paula Cristina Pestana Costa e Silva, a Portuguese communications professional with more than two decades of experience in journalism, press relations, and institutional communication across government, health services, and defence sectors. I have worked with media, crisis communications, protocol, and high-level events, helping organisations shape their image and message. I am passionate about storytelling, branding, and training others in effective communication. I have authored several books about Madeira and the Portuguese Armed Forces, and I enjoy mentoring teams, organising ceremonies, and producing content that informs, engages, and inspires.

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Experience Level

Expert
Intermediate

Language

Portuguese
Fluent
English
Fluent

Work Experience

Trainer at Mandatory Page Unip. Lda.
September 1, 2017 - Present
Training in Personal Branding/ Institutional Image/ Brand Alignment; Media Training; Public Speaking; Training in State Protocol; Training in customer service/ labor relations/ teamwork
Communication and Protocol Advisor at Office of the Regional Secretary for Agriculture and Environment, Regional Government of Madeira
December 1, 2023 - July 1, 2024
Press Contacts; Organization of protocol in ceremonies and events
Communication and Protocol Advisor at ARDITI - Regional Agency for the Development of Research, Technology and Innovation
August 1, 2021 - July 1, 2024
Communication consulting in the area of research; Press Contacts; Organization of protocol in ceremonies and events; Communications consultancy and book production
Communications Consultant at General Staff of the Armed Forces, Lisbon/Funchal
September 1, 2018 - November 1, 2023
Communications consultancy in the area of National Defense; Press Contacts; Organization of protocol in ceremonies and events such as meetings and work sessions
Communications Consultant at Institute of Business Development, Funchal
September 1, 2018 - August 1, 2020
Preparation of monthly newsletter in the area of economics; Communication consultancy; Contacts with the press
Journalist at Madeira Newspaper Company, Funchal
December 1, 2011 - September 1, 2014
National Defense, Environment, Tourism, Land and Maritime Transport, Economy, Culture, Real Estate, Politics
GC Coordinator at Madeira Health Service, Madeira Health Service
October 1, 2009 - October 1, 2011
Coordinator of the Communications Office and internal trainer for the Madeira Health Service, in the area of communication and interpersonal relationships, personal branding, teamwork and crisis communication; brand and how to communicate it; press contacts; management of crisis situations such as floods, fires, snowfalls, etc.
Communications Consultant at Preventive Cardiology Institute of Almada, Almada
February 1, 2010 - October 1, 2011
Communication from the Institute; Preparation of an internal bi-monthly magazine
Journalist at Madeira Newspaper Company, Funchal
November 1, 1994 - September 1, 2009
National Defense, Environment, Tourism, Land and Maritime Transport, Economy, Culture, Real Estate, Politics
Journalist at Funchal News Diary, Funchal
May 1, 1992 - October 1, 1994
Sports, Economy, Culture
Reporter and Continuity Announcer at Radio Club, Funchal
February 1, 1990 - November 1, 1993

Education

Bachelor's Degree in European Studies at Open University, Funchal
October 1, 2000 - April 1, 2001
Secondary Education at Francisco Franco Secondary School, Funchal
October 1, 1989 - June 1, 1990

Qualifications

Neurolinguistic Programming Course
November 1, 2023 - July 31, 2024
Higher Education Course in Security and Defense
November 1, 2023 - July 31, 2024
National Defense Institute
November 1, 2012 - April 1, 2013
Press/ Communication Office
March 1, 2010 - April 1, 2010
Bioterrorism Seminar NATO - Brussels
June 1, 2002 - July 1, 2002
Training of Trainers
February 1, 2010 - May 1, 2010
Effective Communication Management
April 1, 2011 - April 1, 2011
Professional Reputation Management
April 1, 2011 - April 1, 2011
Internal Communication Strategies
April 1, 2011 - April 1, 2011
Personal Branding (Self-promotion strategies)
April 1, 2011 - April 1, 2011

Industry Experience

Media & Entertainment, Government, Education, Healthcare, Professional Services